Sorry, ModiFace is currently unavailable.
null
QVC Customer Choice Award
null
QVC Customer Choice Beauty Award 2015
null
QVC Medallion 2016
null
QVC Awards 2017

try IT on

Explore the range of ITCosmetics shades, updated in real time

You must consent before using try-on experience
“These pencils frame your eyes with rich, saturated color without tugging. They truly glide on like butter, and you have about two minutes of play time to smudge them to a shadow or keep them as a liner before they completely set for 8 hours!”

No-Tug™ Waterproof Anti-Aging Gel Eyeliner

IT’s eye opening!


Limited Time! Private Sale pricing available on shades Copper, Slate, Lucky Jade, Silk Taupe & Highlight

Waterproof automatic pencil infused with skin loving hydrolyzed silk, collagen, peptides and anti-oxidants.

0.017 oz / 0.50 g

$22.00

$19.00

$22.00

$19.00

Availability:

In Stock

No-Tug™ Waterproof Anti-Aging Gel Eyeliner

IT’s eye opening!


Limited Time! Private Sale pricing available on shades Copper, Slate, Lucky Jade, Silk Taupe & Highlight

Waterproof automatic pencil infused with skin loving hydrolyzed silk, collagen, peptides and anti-oxidants.

  • Share L'Oreal on Facebook
  • Pin It
No-Tug™ Waterproof Anti-Aging Gel Eyeliner is rated 4.3 out of 5 by 369.
  • y_2019, m_2, d_14, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.11
  • cp_1, bvpage1
  • co_hasreviews, tv_15, tr_354
  • loc_en_US, sid_ITC_0002, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 8ms
  • reviews, product
Why You'll Love IT

Developed with plastic surgeons, this creamy pencil utilizes proprietary No-Tug Technology™ to glide on rich, saturated color without tugging on your delicate eye area! The innovative formula is infused with anti-aging peptides, hydrolyzed collagen, silk, antioxidants, and vitamins A and E to treat and nourish your eyelids while instantly diffusing the look of lines—plus, it’s clinically shown waterproof even after 12 hours of wear. Choose from 10 long-lasting, completely wearable shades that enhance every eye color and give you truly youthful, eye-opening results!

Key Benefits
  • No-Tug Technology™ for smooth-glide application of rich, saturated color
  • Anti-aging collagen, silk, peptides and antioxidants help diffuse the look of lines for younger-looking lids
  • Clinically shown waterproof, even after 12 hours of wear!
Ingredients

BLACK: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, POLYETHYLENE, SYNTHETIC WAX, SILICA, CERESIN, POLYISOBUTENE, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499).

BLACK-BROWN: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, SILICA, POLYETHYLENE, ISODODECANE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERESIN, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).

BROWN: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, DIMETHICONE, METHICONE, SILICA, POLYISOBUTENE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).

COPPER: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, MICA (CI 77019), ISODODECANE, POLYETHYLENE, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERESIN, SYNTHETIC FLUORPHLOGOPITE, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TIN OXIDE, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499).

HIGHLIGHT: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, MICA (CI 77019), ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE, METHICONE, TIN OXIDE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499), CARMINE (CI 75470).

LUCKY JADE: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, HYDROGENATED POLYISOBUTENE, PHENOXYETHANOL, PALMITIC ACID, TIN OXIDE, BENZOIC ACID, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77491), BLUE 1 LAKE (CI 42090), CHROMIUM OXIDE GREENS (CI 77288), YELLOW 5 LAKE (CI 19140).

NAVY: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, SILICA, SYNTHETIC FLUORPHLOGOPITE, POLYISOBUTENE, HYDROGENATED POLYISOBUTENE, DIMETHICONE, METHICONE, PHENOXYETHANOL, PALMITIC ACID, TIN OXIDE, BENZOIC ACID, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, ULTRAMARINES (CI 77007), IRON OXIDE (CI 77499), TITANIUM DIOXIDE (CI 77891), BLUE 1 LAKE (CI 42090), CARMINE (CI 75470).

PLUM: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, MICA (CI 77019), ISODODECANE, POLYETHYLENE, CERESIN, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77491), CARMINE (CI 75470).

SILK TAUPE: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CALCIUM ALUMINUM BOROSILICATE, SILICA, POLYISOBUTENE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491), TITANIUM DIOXIDE (CI 77891), ALUMINUM POWDER (CI 77000).

SLATE: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, MICA (CI 77019), POLYETHYLENE, ISODODECANE, CERESIN, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, VP/HEXADECENE COPOLYMER, SORBITAN SESQUIOLEATE, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499), TITANIUM DIOXIDE (CI 77891).

How to Apply & Beauty Tips
“These pencils frame your eyes with rich, saturated color without tugging. They truly glide on like butter, and you have about two minutes of play time to smudge them to a shadow or keep them as a liner before they completely set for 8 hours!”
null
QVC Customer Choice Award
null
QVC Customer Choice Beauty Award 2015
null
QVC Medallion 2016
null
QVC Awards 2017

How to Apply

How to Apply

Glide along lash line or inner rims of eyes for definition and a youthful, eye-opening look. Pencil twists automatically at base. For a finer line, use built-in sharpener.

Beauty Tips

Get gorgeous results with a soft, smokey eye! Glide No-Tug™ across your upper lash line and use the first few minutes of playtime to smudge the liner before it sets. Add Hello Lashes™ 5-in-1 Volumizing Mascara to quadruple your lash volume instantly!

Customer Reviews

Rated 3 out of 5 by from Can't sharpen I love the color and the way it goes on...initially...but no matter how many ways I try, the sharpener just produces a lump that cannot even be considered "sharp". I have grown accustomed to a dull point at best.
Date published: 2019-02-10
Rated 3 out of 5 by from Faulty packaging Love the eyeliner but the end with the sharpener cracked after just a few uses. When I ordered another it cracked in exactly the same way
Date published: 2019-02-03
Rated 3 out of 5 by from Average Works about the same as every other waterproof eyeliner I've tried ( and I've tried a bunch!) I have VERY watery eyes and have yet to find a waterproof eyeliner that lasts more than 6 hours. Ugh.
Date published: 2019-01-13
Rated 5 out of 5 by from Great I use nothing else. Jade has is my favorite! Last until you take it off.
Date published: 2019-01-06
  • y_2019, m_2, d_14, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.11
  • cp_1, bvpage1
  • co_hasreviews, tv_15, tr_354
  • loc_en_US, sid_ITC_0002, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 10ms
  • reviews, product

Questions & Answers

Print

I have very hooded lids. Any other "waterproof" eyeliner eventually leaves a ring of black on the lid where it touches my lash line. Will this liner dry like liquid liner so there's no transfer?

Asked by: AmazonX
Hi there! Thank you for your question. No-Tug™ Waterproof Anti-Aging Gel Eyeliner is clinically shown waterproof even after eight hours of wear! Based on the information provided, we recommend pairing IT with our Bye Bye Pores Powder to assist IT further to stay in place. We hope this helps! XOXO Tina. Bye Bye Pores- https://www.itcosmetics.com/face/powder/bye-bye-pores-pressed/ITC_577.html#q=bye+bye+pores&start=4
Answered by: IT Cosmetics
Date published: 2019-01-24

What color of eyeliner is most flattering for dark blonde hair, dark green eyes, and medium skin tone?

Asked by: findlay
Hi there! Thank you for your question. In choosing eyeliner shades, IT is based on personal preference! The shades offered are flattering with all features, and skin tones! We hope this helps. XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-01-07

Why is the no tug eyeliner so difficult to apply? I have several of the colors however when I try to put it on nothing goes on, no matter if I press harder if I try to cur the end a bit, it just doesn't go on my skin.

Asked by: Vicki5828
 Hi there! Thank you for reaching out! Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-12-09

does the plum color have glitter or sparkles in it?

Asked by: RATDKT
Hi there! Thank you for reaching out! The No Tug Gel Eye Liner in the shade Plum does not contain any glitter in IT however IT is a radiant shade! We think you will love IT! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-11-15

Is the Lucky Jade shade of eyeliner matte or does it have a glitter in it?

Asked by: Glamorous Grandma
Hi there! Thank you for your question! The No Tug Gel Eye Liner in the shade Lucky Jade does not contain any glitter in IT however IT is a radiant shade! We think you will love IT! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-11-13

Can you please post a tutorial on how to use the sharpener?    I really love the formula of this product but cannot get a point no matter what.   I am seeing that a number of other people have the same issues. 

Asked by: Kimsin
Hi there! Thank you for your suggestion, we are happy to pass IT along to the team! We recommend twisting the pencil up at least an inch. This will allow the sharpener to wrap around IT and create a sharper point! Thank you again for reaching out! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-10-16

How do you use the sharpener? 

Asked by: Pooch229
Hi there, thanks for your question! The No-Tug Gel Eyeliner includes a sharpener at the bottom of the pencil! We recommend twisting the pencil up and gently sharpening the point! We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-11-16

Is the pencil hypoallergenic?

Asked by: Rosiesep
Hi there! Thank you for reaching out! All of our products are designed for those with sensitive skin or skin concerns and made with only the best skin loving, beneficial ingredients, however No-Tug Waterproof Anti-Aging Gel Eyeliner is not hypoallergenic. Since all skin is different, we do always recommend that your consult with your doctor as they would know best if you should be using a product or not. XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-08-20
  • y_2019, m_2, d_14, h_23CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.11
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_69
  • loc_en_US, sid_ITC_0002, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 8ms
  • questions, product