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XOXO Jamie
“These pencils frame your eyes with rich, saturated color without tugging. They truly glide on like butter, and you have about two minutes of play time to smudge them to a shadow or keep them as a liner before they completely set for 8 hours!” XOXO jamie

No-Tug™ Waterproof Anti-Aging Gel Eyeliner

IT’s eye opening!

Waterproof automatic pencil infused with skin loving hydrolyzed silk, collagen, peptides and anti-oxidants.

Net Wt. 0.017 oz / 0.5 g /
$22.00
Shade:
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Why You'll Love IT
Developed with plastic surgeons, this creamy pencil utilizes proprietary No-Tug Technology™ to glide on rich, saturated color without tugging on your delicate eye area! The innovative formula is infused with anti-aging peptides, hydrolyzed collagen, silk, antioxidants, and vitamins A and E to treat and nourish your eyelids while instantly diffusing the look of lines—plus, it’s clinically shown waterproof even after 12 hours of wear. Choose from 10 long-lasting, completely wearable shades that enhance every eye color and give you truly youthful, eye-opening results!
Key Benefits
  • No-Tug Technology™ for smooth-glide application of rich, saturated color
  • Anti-aging collagen, silk, peptides and antioxidants help diffuse the look of lines for younger-looking lids
  • Clinically shown waterproof, even after 12 hours of wear!
Ingredients

BLACK: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, POLYETHYLENE, SYNTHETIC WAX, SILICA, CERESIN, POLYISOBUTENE, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499).

BLACK-BROWN: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, SILICA, POLYETHYLENE, ISODODECANE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERESIN, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).

BROWN: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, DIMETHICONE, METHICONE, SILICA, POLYISOBUTENE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).

COPPER: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, MICA (CI 77019), ISODODECANE, POLYETHYLENE, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERESIN, SYNTHETIC FLUORPHLOGOPITE, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TIN OXIDE, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499).

HIGHLIGHT: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, MICA (CI 77019), ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE, METHICONE, TIN OXIDE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499), CARMINE (CI 75470).

LUCKY JADE: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, HYDROGENATED POLYISOBUTENE, PHENOXYETHANOL, PALMITIC ACID, TIN OXIDE, BENZOIC ACID, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77491), BLUE 1 LAKE (CI 42090), CHROMIUM OXIDE GREENS (CI 77288), YELLOW 5 LAKE (CI 19140).

NAVY: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, SILICA, SYNTHETIC FLUORPHLOGOPITE, POLYISOBUTENE, HYDROGENATED POLYISOBUTENE, DIMETHICONE, METHICONE, PHENOXYETHANOL, PALMITIC ACID, TIN OXIDE, BENZOIC ACID, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, ULTRAMARINES (CI 77007), IRON OXIDE (CI 77499), TITANIUM DIOXIDE (CI 77891), BLUE 1 LAKE (CI 42090), CARMINE (CI 75470).

PLUM: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, MICA (CI 77019), ISODODECANE, POLYETHYLENE, CERESIN, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77491), CARMINE (CI 75470).

SILK TAUPE: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CALCIUM ALUMINUM BOROSILICATE, SILICA, POLYISOBUTENE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491), TITANIUM DIOXIDE (CI 77891), ALUMINUM POWDER (CI 77000).

SLATE: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, MICA (CI 77019), POLYETHYLENE, ISODODECANE, CERESIN, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, VP/HEXADECENE COPOLYMER, SORBITAN SESQUIOLEATE, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499), TITANIUM DIOXIDE (CI 77891).

  • QVC Customer Choice Award
  • QVC Customer Choice Beauty Award 2015
  • QVC Medallion 2016

How to Apply

Glide along lash line or inner rims of eyes for definition and a youthful, eye-opening look. Pencil twists automatically at base. For a finer line, use built-in sharpener.

Beauty Tips

Get gorgeous results with a soft, smokey eye! Glide No-Tug™ across your upper lash line and use the first few minutes of playtime to smudge the liner before it sets. Add Hello Lashes™ 5-in-1 Volumizing Mascara to quadruple your lash volume instantly!

How to Apply

Glide along lash line or inner rims of eyes for definition and a youthful, eye-opening look. Pencil twists automatically at base. For a finer line, use built-in sharpener.
XOXO Jamie XOXO jamie
“These pencils frame your eyes with rich, saturated color without tugging. They truly glide on like butter, and you have about two minutes of play time to smudge them to a shadow or keep them as a liner before they completely set for 8 hours!” XOXO jamie
  • QVC Customer Choice Award
  • QVC Customer Choice Beauty Award 2015
  • QVC Medallion 2016

Customer Reviews

No-Tug Waterproof Anti-Aging Gel Eyeliner is rated 4.3 out of 5 by 202.
Rated 5 out of 5 by from Best eyeliner I have ever used! I got a sample in my Ipsy bag and I have been buying it since then. Love!
Date published: 2017-03-16
Rated 5 out of 5 by from Amazing!!! I have tried every eyeliner out there possible. This is the only one that stays on all day exactly how you put it in the morning. Amazing!! Recommend to everyone.
Date published: 2017-03-13
Rated 5 out of 5 by from My new favorite! Love this new gentle no tug eyeliner! It does exactly what it claims. Feels great going on and lasts. I bought it in plum and it's the only eyeliner I wear now!
Date published: 2017-03-13
Rated 5 out of 5 by from The best eyeliner yet! I ordered your eyeliner with a good bit of skepticism since none have ever lasted before. To my joy your gel eyeliner not only lasts all day but is so easy to apply. Love the colors and you have earned a happy customer.
Date published: 2017-03-12
Rated 3 out of 5 by from This is an ok eyeliner. Very hard to sharpen. The first time I tried to use the built in sharpener the entire point got stuck in it and broke off. Now I just rub the pencil on a kleenex to sharpen it.
Date published: 2017-03-12
Rated 5 out of 5 by from Happy! I have been using this product for about 3 weeks. It is wonderful. I use to use a brush and dip it into a container. Had to wait for it to dry and never been happy with other eyeliners. This eyeliner to out of this world. So easy to use, stays on until I take if off. I purchased 2 more so I wouldn't run out of it. Very, very happy with this product.
Date published: 2017-03-11
Rated 4 out of 5 by from Stays On! Never fond an eyeliner that I was really happy with. This eyeliner is superb. I never write reviews but wanted to let everyone know how great this product is..would like it if it were thinner as I like a finer line. Can sharpen it but seems I'd be wasting a lot of product. Other than that I love this product.
Date published: 2017-03-11
Rated 3 out of 5 by from No Tug? Every morning I find my eyelid stretching as I try to apply this eyeliner as I have to redraw the line several times just to get color. Unfortunately, not happy.
Date published: 2017-03-11
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Questions & Answers

Have you  any suggestions about best colors of your eyeliner paired with eye color? I  have hazel/green eyes, light to medium skin tone, & blonde hair. 

Asked by: NalaBelles Mom
Hi there! This is a great question. Many IT Girls with hazel/green eyes use the Brown, Silk Taupe, or Copper shades to make their eye color pop! We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-03-03

I love how this eyeliner is a soft gel, however I have to scroll it up to use because the plastic at the tip is too big and gets in my way. Then is breaks. Is there anyway you can narrow the plastic down to a slimmer design at the tip?

Asked by: Marie5
Hi there, thank you so much for your question! We are happy to pass along your suggestion, we always love to hear ideas from our IT Girls. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-19

Is this eyeliner hypoallergenic? I have extremely sensitive eyes. 

Asked by: Sensitive eyes
Hi there, we're happy to help with this! At this time our No-Tug Waterproof Eyeliner is not specifically tested to be hypo-allergenic, however IT is made with sensitive eyes in mind! We suggest consulting your physician prior to trying IT out! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-12

This sharpener is awful! I gently place the sharpener over the tip and gently turn twice when I remove the sharpener the tip is broken off into the sharpener. IT really needs to rethink their built in sharpeners. I couldn't be more gentle than I am...

Asked by: KathyD
Hi Kathy, thank you so much for reaching out to us! We're so sorry this is happening, since IT is a gel formula IT is super soft to the touch. To prevent this we actually suggest twisting the pencil up at least an inch. This will allow the sharpener to wrap around IT and create a sharper point without breaking IT! Hope that helps. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-19

Love this No-Tug eyeliner, BUT HATE THE SHARPENER! I break off more product than I care to, because I want that thinner line....can ANYONE help with a solution or YouTube, or offer a different sharpener (technique)?

Asked by: Onlyklee
Hi there, thank you for reaching out to us! We are so sorry to hear that you are experiencing this with your No Tug Eyeliner. The sharpener at the end of the pencil is designed to recreate the point that originally was on IT when you first opened it. If you twist the product up to dispense more, use the sharpener very gently and place the sharpener over the tip. Twist gently to create the new point. The formula is very soft as IT is a gel consistency, so use it carefully. We hope these tips help! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-02-19

Hi I love the brown eyeliner. I purchased one at Ulta and tried using it today and it is so dry. What can I do? This is the same thing with the taupe one. Should I heat it?

Asked by: Phoebes mom
Hi there, thank you for reaching out to us! We are so sorry that your No Tug Eyeliner is in this condition. We are happy to replace IT for you. Kindly reach out to our Customer Care Team at info@itcosmetics.com with your order information to receive your replacement! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-02-19

Although I like the No-Tug Eyeliner, it would be good business to also offer it in a thinner option.  Some of us would prefer our eyes to look less "made up," particularly for daytime and the work.. It is difficult to draw a thin line with the current one

Asked by: Elaines
HI there, thanks for reaching out to us! We love to hear what type of products our IT girls want to see from us! We will gladly pass along your suggestion to our team for a thinner eyeliner! In the mean time, we recommend using our No Tug Eyeliner on the inner waterlines, both upper and lower, to define the eye without adding a thick liner on the lash line. This technique is perfect for a fresh, daytime makeup routine as IT is super quick and easy! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-02-19

Does youf redness concealing cream also need a foundation?

Asked by: pique1
Hi there, thank you so much for your question! Bye Bye Redness can be used as an all over foundation or simply as a spot treatment on any areas of extra redness that you would like to cover! IT has green and yellow pigments to specifically camouflage redness which makes it perfect for blemishes and rosacea! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-07-26
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