BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

$20.00

$15.00

"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain
0.12 oz / 3.5 g

$20.00

$15.00

BUILD-A-BROW™
Your Shade Chart

$20.00

$15.00

Availability:

Out of stock

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

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BUILD-A-BROW™ is rated 4.1 out of 5 by 160.
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Why You'll Love IT

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish. 

Key Benefits
  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

How to Apply

BUILD-A-BROW™

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

Customer Reviews

Rated 5 out of 5 by from This product is awesome!!! I’m so disappointed I can’t get this anymore! I absolutely love it!!! It’s the ONLY product that’s worked for me! Please bring it back!
Date published: 2020-05-22
Rated 5 out of 5 by from I expected a lighter gray I expected a lighter gray. The gray is too dark since my hair is almost white. The quality of the product is excellent!
Date published: 2020-05-09
Rated 5 out of 5 by from I love this product!! Since I don’t have eyebrows, this gel is amazing and last until I decide to remove it. I will very saddened this product will be discontinued and I will struggle to find another product elsewhere.
Date published: 2020-05-04
Rated 5 out of 5 by from Great, long-lasting product! Great brow product! Absolutely lasts all day (and night, if you fall asleep with your makeup on). FYI, this is a reorder, so obviously, I really like it!
Date published: 2020-04-27
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Questions & Answers

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What is happening with this company? Why are you discontinuing products that CLEARLY are favorites of MANY people.... Please don't give me your generic response of "sorry for the inconvenience....". For real, what is going on?

Asked by: Ridiculous
Hi there! Thank you for reaching out to us. We are so sorry Build-A-Brow in addition to some of your favorite products will be discontinued once all available shades sell out. We periodically reassess our formulas and make adjustments. While certain products will no longer be available, we can assure you our teams are working to bring our IT Girls new innovative ideas based on the feedback we receive. We hope you stay tuned for what's in store. XOXO Tina
Answered by: ITCS
Date published: 2020-05-25

I have been an IT girl for many years.I am so DISAPPOINTED that Build A Brow has been discontinued.I loved this product and have not found any product that works on my brows.Will there be a replacement product that is similar? If not,PLEASE bring it back.

Asked by: MsClassy1
Hi there. We apologize for your disappointment with our discontinuation of BUILD-A-BROW™. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously and will be passed along to our teams to look into thoroughly. We love learning what our IT Girls want and need, and whether positive or negative, we consider all feedback. Thank you for reaching out to us about this! XOXO Jan
Answered by: ITCS
Date published: 2020-05-19

does it come with the brush? must you buy it separately.

Asked by: carob
Hi there! Thank you for reaching out. Build- A- Brow is not packaged with a brush. For precise application, you can pair IT with the Heavenly Luxe™ Build-A-Brow™ Brush #12 which can be purchased separately! We hope this helps. XOXO Tina
Answered by: ITCS
Date published: 2020-05-18

What happened to the build - a brown gel waterproof ,go to????? I CAN'T FIND IT ANY WHERE. DON'T TELL ME IT IS DISCONTINUDED?????? THAT is the only product THAT works for me. I have your powder and I DON'T LIKE IT, I HAVE NEXT TO NO EYE BROWS.

Asked by: lois1952
Hi there. We apologize about your disappointment of our discontinuation of BUILD-A-BROW™. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls want and need, and whether positive or negative, we take feedback into consideration. Thank you for reaching out to us about this! XOXO Tina
Answered by: ITCS
Date published: 2020-05-07

please bring back build a brow in blonde.i have no eyebrows and this is the only product that lasts and doesn't make me look like a freak. If it starts to dry I just spray a light mist of the brush spray cleaner. Please please bring it back.please.

Asked by: coopersec
Hi there! Thanks for reaching out to us. We are so sorry to confirm Build- A- Brow will be discontinued once all available shades are sold out. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. If you have any additional questions or concerns, please feel free to reach back out to us. XOXO Tina
Answered by: ITCS
Date published: 2020-03-19

Is it true you are discontinuing the Build-a-Brow? Why would you get rid of such a great product??? I was an ITgirl but not anymore. If you do this, I will NEVER buy another IT product, EVER!!

Asked by: Anjolie62
Hi there! Thanks for reaching out to us. We are so sorry to confirm Build- A- Brow will be discontinued once all available shades are sold out. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls and Guys want and need, and whether positive or negative, we take feedback into consideration. If you have any additional questions or concerns, please feel free to reach back out to us. XOXO Tina
Answered by: ITCS
Date published: 2020-04-12

What has happened to brow power protector  Has it been discontinued Very disappointed 

Asked by: Ferky
Hi there! Thank you for reaching out to us. We can confirm Brow Power Waterproof Perfector will be discontinued once all available shades are sold out. In it's place, we hope you check out the original Brow Power! The Brow Power Universal works on ALL Hair Colors and with the exclusive oval tip, you are able to achieve the most Natural Looking Brows. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. We hope you try IT out. XOXO Tina https://www.itcosmetics.com/brows/brow-power-universal-eyebrow-pencil/ITC_501.html#start=1&cgid=brows
Answered by: ITCS
Date published: 2020-04-07

just received my order which included the brow gel. i ordered too quickly and did not realize that the pencil was not included. can I use the gel with one of my eyebrow brushes

Asked by: ConnieSoo
Hi there! Thanks for reaching out! You can pair our Build-A-Brow with any of your favorite brow brushes. We recommend checking out our Heavenly Luxe Brow Power Universal Brow-Transformer Brush #21 using the link below. We hope this helps! XOXO Halsey https://www.itcosmetics.com/brushes-and-tools/eyes/heavenly-luxe-brow-power-universal-brow-transformer-brush-21/ITC_693.html#start=17&cgid=brushes-and-tools
Answered by: Halsey
Date published: 2019-12-16
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