Liner Love™

IT’s Eye-Defining!

Waterproof Anti-Aging Crème Gel Eyeliner with No-Tug™ Technology and Lash Enhancing Peptide Serum
0.12 oz / 3.5 g

$24.00

Liner Love™

IT’s Eye-Defining!

Waterproof Anti-Aging Crème Gel Eyeliner with No-Tug™ Technology and Lash Enhancing Peptide Serum

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Why You'll Love IT
Liner Love™ Waterproof Anti-Aging Crème Gel Eyeliner is an innovative formula designed to lay down eye-enhancing, saturated, rich color!! Developed with leading plastic surgeons, it's infused with lash-loving ingredients, such as peptides, collagen, and vitamin serums. These highly pigmented colors are clinically shown waterproof, even after 12 hours of wear. Good-for-you ingredients including, No Tug® Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area. Jar and lid designed to be airtight, locking out excess air and preventing the formula from drying out over time.
Key Benefits
  • Clinically shown 12-hour Waterproof
  • Ultra smooth liner look
  • Crease and crack proof
  • Lash Enhancing Peptide Serum treats your lashes
  • Liner won’t dry out!
Ingredients
CYCLOPENTASILOXANE, ISODODECANE, TRIMETHYLSILOXYSILICATE, POLYETHYLENE, CERESIN, SYNTHETIC FLUORPHLOGOPITE, CALCIUM ALUMINUM BOROSILICATE, CALCIUM TITANIUM BOROSILICATE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, EUPHORBIA CERIFERA (CANDELILLA) WAX, SILICA, DIMETHICONE, METHICONE, POLYGLYCERYL‐2 TRIISOSTEARATE, TIN OXIDE ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, PALMITOYL HEXAPEPTIDE‐12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, MYRISTOYL HEXAPEPTIDE‐16, ZIZYPHUS JUJUBA FRUIT EXTRACT, [+/-: IRON OXIDES (CI 77499, CI 77491, CI77492), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), ALUMINUM POWDER (CI 77000), CARMINE (CI 75470)].
How to Apply & Beauty Tips

How to Apply

How to Apply

Using gentle strokes glide Liner Love™ Waterproof Anti-Aging Crème Gel Eyeliner along the upper, lower or inner lash line to enhance and define your eyes. Crème-Gel formula glides on smoothly and effortlessly giving you clinically-shown waterproof all-day wear.To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe® Ten-in-One Tightliner™ Brush.

Beauty Tips

For the perfect winged eyeliner look using Liner Love™ Waterproof Anti-Aging Crème Gel Eyeliner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45° angle and extend the line slightly upward to create a perfect winged liner effect every time!

Customer Reviews

Liner Love™ is rated 4.1 out of 5 by 44.
Rated 5 out of 5 by from Definitely long lasting I bought this eyeliner about a year ago in Ulta. I recently went back to Ulta to but another pot but unfortunately they told me that it was discontinued. I was very upset because this liner is everything I want and love. It's easy to apply, lasts way over 8 hours and it's waterproof! I'm happy I decided to come to IT cosmetics pages as I will be purchasing this product directly through the company. I highly recommend this to anyone who is looking for a waterproof long lasting liner.
Date published: 2018-10-12
Rated 5 out of 5 by from Easy to apply. Stays put. I waited a bit to write the review because I have had problems with it drying out quickly. I now have the black and blue. Both aren’t drying up. It stays on all day.
Date published: 2018-09-23
Rated 4 out of 5 by from Does not smudge but not easy to apply I purchased the espresso colored gel liner a few weeks ago. It is a dark brown/black, although it looks lighter in the jar. Once it is on and sets, it is quite resistant to smudging. However, it is not easy to apply. You have to get the right brush. I first tried a very small brush that looks like a paintbrush. That did not work. I am now using a very small brush that has short, blunt bristles. That works better but it is still difficult to control. Sometimes too much goes on, other times two little. However, it is probably the best that is out there in terms of not smudging, and I have tried a good number of products. I have only had it a few weeks, and I expect that the product will dry out long before it is finished.
Date published: 2018-08-21
Rated 2 out of 5 by from Loved it at first Less than a month it became very dry. I made sure the cover was tight, put it in hot water as mentioned and it’s still dry.
Date published: 2018-08-16
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Questions & Answers

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I like this eyeliner but was wondering what to use to thin it as it's too thick. I've used coconut oil to clean the brush but doesn't thin the liner, too oily.

Asked by: Dannehamm
Hi there! Thank you so much for reaching out. We don't recommend mixing the Liner Love with any other products as IT can compromise the integrity of the formula. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-03-09

My gel liner dried up even though I closed the lid each time. How do I get it to be moist again??

Asked by: Ann M
Hi there! Thank you so much for reaching out. We do apologize that you're experiencing this! We recommend putting the Liner Love in a ziploc bag and running IT under warm water to bring IT back to life. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-03-09

Does it come in another color?

Asked by: PJ beach
Hi there! Thank you so much for reaching out. We're happy to let you know that Liner Love comes in 6 different shades! We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-11-17

What is the best color to get for blonde hair, fair skin and blue eyes?

Asked by: JaneOjai
Hi there! Thank you so much for your question. The great thing about Liner Love is that IT is all about personal preference! Many IT Girls with blue eyes prefer the Midnight Navy and Silk Taupe shades. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-03-14

Can you make a color recommendation? I am well into the over 50 crowd. I have brown hair and dark brown eyes. My complexion is fair, very fair. What color would enhance my eyes the best?

Asked by: NanaL
Hi there, thank you for your question! Based on your complexion, we recommend using Liner Love in the shade Silk Taupe. IT is a medium brown shade with a gold sheen throughout for a soft, natural liner look! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-05-11

Love the gel liners! One thing I have noticed is it does "melt " a bit near my tear duct (not lining in the water line). My ears don't water but I am having to touch up throughout the day. Thoughts?

Asked by: Obxgoer
Hi there, thanks for reaching out to us! Your concealer could be melting the eyeliner if they are coming in contact with each other. To help prevent this, we recommend setting your concealer with Bye Bye Pores Powder to set. This till stop the eyeliner from fading away. Another option is to set your eyeliner with a black or brown eye shadow. This will lock the liner in place and set the gel formula to prevent it from transferring as well. We hope this suggestions are helpful! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-11-03

I bought your graphite liner a few months ago and the lid started breaking off in pieces. The liner dried out and I replaced it even though there was more than half left. Now the new one had the same problem. More than half left and all dried out.

Asked by: Jo123
Hi there, thank you so much for reaching out to us! We're so sorry to hear about your Liner Love. Once it dries up you can't really revive it back to its original state but one trick you may try is putting the pot in a zip lock bag and putting the bag under hot water. Make sure the water is not in direct contact with the product. This will help loosen up the dried up product a bit. Please know that the life of this product is 3-6 months as well. XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-06-27

I love this eye liner it seems to dry out. How can this be avoided or is it the product?

Asked by: Anonymous
HI there, thank you for reaching out to us! To avoid Liner Love from drying out, we suggest making sure the lid is tightly secured after every use. If IT is stored slightly opened, the product will dry out. The product will keep it's texture and consistency when properly handled and stored. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-04-06
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