Why You'll Love IT™
A full coverage, Anti-Aging hydrating powder foundation that truly gives you the power to achieve flawless, airbrushed complexion perfection in no time! Delivers highly pigmented perfect coverage that will never crease or crack and is designed to not only cover, but to make you skin appear younger at the same time. The Anti-Aging technology in this formula blurs away pores, fines lines and imperfections giving you a flawless airbrush finish that looks and feels like silk. It absorbs oil and shine, without settling into lines and wrinkles.
Developed with leading plastic surgeons and infused with Anti-Aging ingredients including Hydrolyzed Collagen, Peptides, Antioxidants, Grape Seed, Olive, Hyaluronic Acid, Rose, Aloe, Niacin, Silk and Vitamins A, C, E. This Anti-Aging foundation treats skin with Anti-Aging benefits resulting in a more youthful-looking complexion. Hydrating, full coverage and crease-proof, it glides on easily and lasts all day. Formulated without Talc, Parabens, Sodium Lauryl Sulfate, Mineral Oil, Petrolatum, Synthetic Fragrance and Phthalates.
- Highly pigmented powder foundation covers everything and lasts all day
- Instantly airbrushes the look of fine lines and pores
- Anti-aging collagen, silk, peptides and antioxidants for younger-looking skin!
Hyaluronic Acid: Attracts moisture, supports skin elasticity, and plumps the look of fine lines and wrinkles.
Silk: Moisturizing natural protein fiber that features high amounts of amino acids and works to smooth, soften and condition skin.
Peptides: Help reduce the appearance of wrinkles for the look of smoother, firmer skin.
Full Ingredient List:
MICA, TITANIUM DIOXIDE, ZINC OXIDE, LAUROYL LYSINE, ZINC STEARATE, ETHYLHEXYL PALMITATE, AQUA/WATER/EAU, SILICA, NIACINAMIDE, RETINYL PALMITATE, HYDROLYZED COLLAGEN, SERICA/SILK POWDER/POUDRE DE SOIE, TOCOPHEROL, GLYCINE SOJA (SOYBEAN) OIL, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, SILICA DIMETHYL SILYLATE, HYALURONIC ACID, ASCORBYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, CAMELLIA OLEIFERA LEAF EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CARICA PAPAYA FRUIT EXTRACT, VITIS VINIFERA SEED EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, OLEA EUROPAEA FRUIT EXTRACT, PUNICA GRANATUM EXTRACT, ROSA CANINA FRUIT EXTRACT, GLYCERIN, BUTYLENE GLYCOL, CARBOMER, POLYSORBATE 20, CHOLESTERYL CHLORIDE, CHOLESTERYL NONANOATE, CHOLESTERYL OLEYL CARBONATE, PHENOXYETHANOL, BHT, [+/-: IRON OXIDES (CI 77499, CI 77491, CI 77492)].
How to Apply & Beauty Tips
How to Apply
How to Apply
- Allow your skincare and primers to fully dry before applying. Swirl your favorite IT Cosmetics™ brush into compact, then buff onto your skin. Repeat for additional coverage.
- Buff in circular sweeping motions, then down and outward for natural-looking results.
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Real Beauty. Real Results.TM
"This is your full-coverage, super-hydrating powder foundation that literally covers anything and everything—it’s your 30 seconds to flawless skin!”