Your Lips But Better™ All-Day Waterproof Lip Liner Stain

it’s your lip-loving liner that lasts!

A game-changing lip liner, primer and long-wear stain—all in one sleek, automatic pencil!

$16.00

$12.00

Your Lips But Better™ All-Day Waterproof Lip Liner Stain

it’s your lip-loving liner that lasts!

A game-changing lip liner, primer and long-wear stain—all in one sleek, automatic pencil!

$16.00

$12.00

$16.00

$12.00

Your Lips But Better™ All-Day Waterproof Lip Liner Stain

it’s your lip-loving liner that lasts!

A game-changing lip liner, primer and long-wear stain—all in one sleek, automatic pencil!

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Your Lips But Better™ All-Day Waterproof Lip Liner Stain is rated 4.1 out of 5 by 135.
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Why You'll Love IT

Your Lips But Better™ is your lip liner, primer and long-wear stain—all in one sleek, automatic pencil with a built-in sharpener! Developed with plastic surgeons, this beauty game-changer hydrates and conditions your lips while delivering gorgeous, velvety color that’s clinically shown waterproof, even after 8 hours of wear. The ultra-luxe, creamy formula is infused with anti-aging collagen, silk, peptides, hyaluronic acid, avocado oil, shea butter, aloe and jojoba to nourish lips and minimize the appearance of lip lines, plus antioxidants including vitamins A and E, grape seed and green tea to help protect against free-radical damage. Line your lips to keep your favorite lip products from budging, smudging and feathering—and, for an ultra-fine line, sharpen the automatic pencil tip using the innovative built-in sharpener! This revolutionary lip liner stain can even double as your all-over stain; simply fill in lips completely for beautiful color that lasts.

Key Benefits
  • Game-changing lip liner, primer and long-wear stain—all in one!
  • Delivers rich, hydrating color that’s clinically shown waterproof, even after 8 hours of wear
  • Prevents your favorite lip products from budging, smudging and feathering
  • Anti-aging collagen, silk, peptides and hyaluronic acid nourish and minimize the look of lip lines for your most youthful smile!
Ingredients

Blushing Nude: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DIMETHICONE, METHICONE, CERESIN, ISODODECANE, POLYETHYLENE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090).

Buff Nude:TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DIMETHICONE, METHICONE, ISODODECANE, CERESIN, POLYETHYLENE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, SYNTHETIC WAX, POLYISOBUTENE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT , TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 6 LAKE (CI 15850).

Cherry Flush: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DIMETHICONE, METHICONE, ISODODECANE, POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), RED 6 LAKE (CI 15850), RED 7 LAKE (CI 15850), IRON OXIDES (CI 77491, CI 77499).

Perfect Red:TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DIMETHICONE, METHICONE, POLYETHYLENE, CERESIN, ISODODECANE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED 6 LAKE (CI 15850), RED 7 LAKE (CI 15850), YELLOW 6 LAKE (CI 15985).

Pretty in Pink: CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, SILICA, ISODODECANE, CERESIN, POLYETHYLENE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, SYNTHETIC WAX, POLYISOBUTENE, DIMETHICONE, METHICONE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED 6 LAKE (CI 15850), RED 7 LAKE (CI 15850).

Romantic Rose: CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, POLYETHYLENE, CERESIN, ISODODECANE, SYNTHETIC WAX, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, DIMETHICONE, METHICONE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED 7 LAKE (CI 15850).

Spicy Nude: CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, SILICA, ISODODECANE, CERESIN, POLYETHYLENE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, SYNTHETIC WAX, POLYISOBUTENE, DIMETHICONE, METHICONE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499, CI 77492), RED 6 LAKE (CI 15850).

Je Ne Sais Quoi: CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, SILICA, MICA (CI 77019), ISODODECANE, CERESIN, POLYETHYLENE, EUPHORBIA CERIFERA (CANDELILLA) WAX, SYNTHETIC WAX, POLYISOBUTENE, DIMETHICONE, METHICONE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED 6 (CI 15850), RED 7 (CI 15850).

IT Girl: CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, MICA (CI 77019), POLYETHYLENE, ISODODECANE, CERESIN, EUPHORBIA CERIFERA (CANDELILLA) WAX, POLYISOBUTENE, METHICONE, DIMETHICONE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, RED 6 LAKE (CI 15850), RED 7 LAKE (CI 15850), IRON OXIDES (CI 77499), CARMINE (CI 75470).

How to Apply & Beauty Tips

How to Apply

How to Apply

Can be worn as a lip liner, primer or all-over stain. Pencil twists up automatically. For a finer line, use sharpener in base.

Beauty Tips

For fuller-looking lips, hug the very outer edges of your lip lines while applying Your Lips But Better™. Add your favorite IT Cosmetics™ lipstick or lip gloss on top, or wear Your Lips But Better™ by itself as a beautiful all-over stain!

Customer Reviews

Rated 5 out of 5 by from a must have I have used this liner now exclusively..,love it because doesn't allow lipstick to bleed into fine lines...PLEASE,,....BRING IT BACK
Date published: 2020-05-25
Rated 5 out of 5 by from It comes through once again This goes on smoothly and fills in the little scar that i have from an injury on my lip.
Date published: 2020-05-08
Rated 5 out of 5 by from Exceptional product This is SUCH a great liner and as another reviewer stated Romantic Rose IS a perfect shade! But I've waited SO LONG for it's return only to face it's apparent demise. WHY? PLEASE bring it back!!
Date published: 2020-05-04
Rated 5 out of 5 by from Best lip liner ever This is my favorite lip liner and color. Bring it back IT!!!!! I’m a professional makeup artist and this is so great. It stays all day and is the perfect color on all skin tones.
Date published: 2020-04-30
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Questions & Answers

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I’m so disappointed that the It lip liner Romantic Rose is no longer available. Why would you discontinue a product that is so popular. Please reconsider!

Asked by: Anonymous
Hi there! Thank you for reaching out to us. We are so sorry the Your Lips But Better™ All-Day Waterproof Lip Liner Stain will be discontinued once all available shades are sold out. We periodically reassess our formulas and make adjustments. While certain products are no longer offered, we can assure you our teams are working to bring our IT Girls new innovative ideas based on the feedback we receive. XOXO Tina
Answered by: ITCS
Date published: 2020-05-18

Why oh why are you discontinuing this great lip liner???  It is the best one I have EVER used and Romantic Rose was the perfect color!  I will now have to search other companies for a good one.  Are you planning to launch a new one?

Asked by: Kitz
Hi there! Thank you for sharing. We are so sorry that you are no longer able to purchase your favorite shade in Your Lips But Better™ All-Day Waterproof Lip Liner Stain. We can assure you, our teams are continuously taking in feedback to bring the products and shades that our IT Girls want and need forward. We hear you, and are working on IT! We hope you'll stay tuned for what's in store in the near future. XOXO Tina
Answered by: ITCS
Date published: 2020-05-07

Why are you discontinuing this? I need the romantic rose.

Asked by: Robin922
Hi there. We apologize about your disappointment of our discontinuation of our Your Lips But Better™ All-Day Waterproof Lip Liner Stain. We apologize for any inconvenience this may have caused. We can assure feedback is taken seriously, and will be passed along to our teams to thoroughly look into. We love learning what our IT Girls want and need, and whether positive or negative, we take feedback into consideration. Thank you for reaching out to us about this! XOXO Tina
Answered by: ITCS
Date published: 2020-05-07

Will It be releasing a new lip liner product to replace these?! It seems like everyone loves them! We’d be so grateful! Thank you! 

Asked by: JP2182
Hi there! Thank you for reaching out out us. We are very sorry that you are no longer able to purchase your favorite shades in Your Lips But Better™ All-Day Waterproof Lip Liner Stain. We can assure you our teams are taking in feedback from our IT Girls and Guys regarding future products. We hear you, and are working on IT! We hope you'll stay tuned for what's in store! XOXO Tina
Answered by: ITCS
Date published: 2020-04-27

When will your Blushing Nude Lip Liner be in stock again :( My Fav ) : I am ready to go to another brand!

Asked by: KariBee
Hi there! Thank you for reaching out to us. We are so sorry to confirm Your Lips But Better All-Day Waterproof Lip Liner Stain will be discontinued once all available shades are sold out. We completely understand your frustrations, and we can assure you feedback is taken seriously, and will be passed along to our teams to thoroughly look into. If you have any additional questions or concerns, please feel free to reach out to our team directly. We hope this helps. XOXO Scarlett
Answered by: ITCS
Date published: 2020-04-16

Will you please just be honest and tell us which colors are being discontinued? I’m an IT girl but I my lips require liner and the available colors just don’t work for me. I need to know if it’s time to start the arduous process of finding an alternative.

Asked by: Tracd01
Hi there! Thank you for reaching out to us. We are so sorry to confirm Your Lips But Better™ All-Day Waterproof Lip Liner Stain will be discontinued once all available shades are sold out. We completely understand your frustrations, and we can assure you feedback is taken seriously, and will be passed along to our teams to thoroughly look into. If you have any additional questions or concerns, please feel free to reach out to our team directly. We hope this helps. XOXO Tina
Answered by: ITCS
Date published: 2020-04-09

Seriously?? Romantic Rose is being discontinued??? Why??? It’s a perfect color.  Very disappointed IT!!

Asked by: TIKIWIF
Hi there! Thanks for reaching out to us. We are so sorry you’re unable to purchase your favorite shade of Your Lips But Better All-Day Waterproof Lip Liner Stain. At this time, we do not have insight as to if this product will be discontinued. We recommend checking back in with us soon for future updates on availability. We thank you for your patience, and will pass your feedback along to our teams. XOXO Tina
Answered by: ITCS
Date published: 2020-03-08

I check weekly for the Buff liner! I've checked since November( I opened my last one in backstock) and it's been out of stock since!!! I visit Ulta weekly,OUT!! WHAT'S GOING ON??? Do I need to find a replacement for all my IT stuff and move on??

Asked by: CBMcDowell
Hi there! Thanks for reaching out to us. We are so sorry you’re unable to purchase your favorite shade of Your Lips But Better All-Day Waterproof Lip Liner Stain. At this time, we do not have insight as to if this product will be discontinued. We recommend checking back in with us soon for future updates on availability. We thank you for your patience, and will pass your feedback along to our teams. XOXO Tina
Answered by: ITCS
Date published: 2020-03-08
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