Vitality Lip Flush Butter Gloss

IT’s your hydrating lip gloss and serum in one!

Beautiful coverage with a naturally pretty flush of color

$24.00

Vitality Lip Flush Butter Gloss

IT’s your hydrating lip gloss and serum in one!

Beautiful coverage with a naturally pretty flush of color

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Why You'll Love IT

The crème-de-la-crème of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips.

Super hydrating- infused with butters, oils and an Anti-Aging lip serum all in one! Developed with leading plastic surgeons,this truly innovative formula drenches your lips in Collagen, Hyaluronic Acid, Peptides, Plum Oil, Cherry Oil, Shea Butter, Avocado Oil, Argan Oil and Jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles!

Key Benefits
  • Drenches your lips with 9 butters and oils 
  • Hydrating lip gloss and Anti-Aging lip serum in one! 
  • Minimizes the appearance of lip lines 
  • Never sticky or tacky
Ingredients
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Hydrolyzed Collagen, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).
How to Apply & Beauty Tips

How to Apply

How to Apply

Apply Vitality Lip Flush Butter Glosses directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty Tips

If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-in-1 Reviver Lipstick Stain for an added pop of color and shine!

Customer Reviews

Vitality Lip Flush Butter Gloss is rated 4.5 out of 5 by 32.
Rated 5 out of 5 by from Love I use this daily with the blue gloss over. It is a lovely color
Date published: 2018-07-01
Rated 5 out of 5 by from The BEST!! I have been using this lipgloss for over a year and it is Simply The Best! I have tried others and I keep coming back to ‘Pretty in Pink’... Keeps your lips soft, smooth and beautiful!!
Date published: 2018-04-25
Rated 5 out of 5 by from Amazing I love this blue color, makes your teeth whiter. Looks nice to shine any lipstick!!!!
Date published: 2018-04-01
Rated 4 out of 5 by from Shiny Lips This lip gloss was a bit more blue on lips than I expected but it feels nice and not sticky.
Date published: 2018-03-21
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Questions & Answers

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I like browns in lip color what is the best shade?

Asked by: Kerry1
Hi there, thanks for your question! At this time we do not have a lip shade in the color you are looking for. We can share your request for this type of shade with our team. We love to hear the type of products you want to see so we can make IT happen! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-09-04

Is the color Naturally Pretty being discontinued? I've tried to buy it since late November. Out of stock here, Ulta, Macys and Amazon. Hopefully not - it's my favorite!

Asked by: KLBryde
Hi there, thanks for reaching out! We are sorry you have been unable to find the Naturally Pretty Vitality Lip Flush Butter Gloss! IT is an IT Girl favorite we work very hard to keep in stock! Please know that at this time IT is currently in stock on itcosmetics.com! We will attach the link below for you! XOXO Halsey https://www.itcosmetics.com/vitality-lip-flush-butter-gloss/ITC_0019.html
Answered by: IT Customer Care Expert
Date published: 2018-01-22

What color does the blue lipgloss show up on your lips?

Asked by: Sapphires20
Hi there! Thank you so much for reaching out. The News Anchor Blue shade applies clear on the lips while helping to brighten the appearance of your smile! We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-02-08

I am a natural red haired older woman, which color of the lipgloss should I use. thanks

Asked by: dyannabelle
Hi there, thanks for reaching out to IT! The lip gloss shades are formulated for all complexions and hair colors! Anyone can wear any shades! We recommend any shade that is IT for you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-02-09

I have the Vitality lip flush lipstick ,is this the same? I thought I seen something on QVC about Vitality lip blue making your teeth look whiter, was I dreaming that? Is this product I have the same as this blue "whiter smile" gloss?

Asked by: kerri91011
Hi there! The Vitality Lip Flush 4-in-1 Reviver Lipstick Stain is your balm, gloss, stain, and lipstick in one. IT provides a sheer flush of color and does not come in the News Anchor Blue shade. News Anchor Blue is exclusive to the Vitality Lip Flush Butter Glosses which does help to make teeth appear whiter! ITs formula leave is a hydrating gloss that delivers rich pigment without any stickiness. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-02-08

Love the lip flush gloss and have bought more than ten. However, due to the packaging, I have to buy a new one, when there is 25% left in the package. There is not way to get the applicator to the bottom. I am losing product each time. Help!!!

Asked by: suki
I understand the frustration of this in the packaging. I lay the tube on the side over night for the product to spread out on one side, then I use the applicator around the tube inside. It helps getting more out of the gloss casing.  I hope this helps you. A longer applicator would help too. But they dont make it that way.
Answered by: Juniper rose
Date published: 2018-03-24

Which is darker, Naturally Pretty, or Joyful?

Asked by: Gmaw
Hello there! Thanks so much for your question. Joyful is a deeper shade that will make more of a statement while Naturally Pretty is a pink, nude shade. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-11-28

What is the difference between the Vitality Lip Flush Butter Gloss and the Vitality Lip Hydrating Gloss Stain? The ingredients appear to be the same. Thanks!

Asked by: janima2b
Hi there, that is a great question! Our Vitality Lip Flush Butter Gloss is a true gloss. IT stays true to the color you see in the tube and is not considered to be super long wearing. The Vitality Lip Hydrating Gloss Stain actually adheres to the lips as a stain and stays in place all day! Plus, IT reacts with the warmth of your lips to flush to your perfect shade in each color! Hope this is helpful :) XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2018-04-18
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