"Never wear foundation again!"

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Never wear foundation again!

Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex™

$39.50

Your Shade Chart

$39.50

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Never wear foundation again!

Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex™

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Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ is rated 4.3 out of 5 by 1050.
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Why You'll Love IT

Bye Bye Foundation is your first-ever full-coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation—and hello to your most beautiful skin! Developed with plastic surgeons, your innovative problem solver is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles—all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Created with proprietary 3D Skin Flex™ Technology, your hydrating color-infused moisturizer provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking. Ideal for all skin types, it also features 7 key fermented ingredients to increase the absorption and efficacy of your skincare, plus bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage that makes your skin look younger!

Key Benefits
  • Revolutionary full-coverage moisturizer with SPF 50+ physical sunscreen feels like nothing but covers everything for a natural satin finish
  • Delivers intense hydration and clinically advanced skin results instantly and over time
  • Created to cover and improve the look of skin concerns including redness, pores, breakouts, dark spots, lines and wrinkles
  • Proprietary 3D Skin Flex™ Technology provides flexible pure color pigments that float over lines and wrinkles without creasing or cracking
  • 7 key fermented ingredients work to increase absorption and efficacy of skincare
Ingredients
ACTIVE INGREDIENTS
TITANIUM DIOXIDE – 9.0%
ZINC OXIDE – 6.3%

INACTIVE INGREDIENTS: AQUA/WATER/EAU, SNAIL SECRETION FILTRATE, PHENYL TRIMETHICONE, DIMETHICONE, BUTYLENE GLYCOL, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ORBIGNYA OLEIFERA SEED OIL, BUTYLOCTYL SALICYLATE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOPENTASILOXANE, CYCLOHEXASILOXANE, MAGNESIUM SULFATE, POLYGLYCERYL-4 ISOSTEARATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, ALUMINUM HYDROXIDE, HEXYL LAURATE, STEARIC ACID, CALCIUM STEARATE, CAPRYLYL GLYCOL, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYLGLYCERIN, CITRUS LIMON (LEMON) PEEL OIL, TOCOPHERYL ACETATE, SORBITAN ISOSTEARATE, PHENOXYETHANOL, CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL, 1,2-HEXANEDIOL, DISODIUM EDTA, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, CITRUS AURANTIFOLIA (LIME) OIL, NIACINAMIDE, HYDROLYZED HYALURONIC ACID, LACTOBACILLUS/KELP FERMENT FILTRATE, SACCHAROMYCES/RICE FERMENT FILTRATE, HYDROLYZED SILK, ALOE BARBADENSIS LEAF EXTRACT, CHOLESTERYL NONANOATE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL CHLORIDE, PUNICA GRANATUM SEED OIL, LACTOBACILLUS/PUMPKIN FERMENT EXTRACT, CHOLESTEROL, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTERYL OLEYL CARBONATE, PERSEA GRATISSIMA (AVOCADO) OIL, PINUS SYLVESTRIS LEAF OIL, POLYMETHYLSILSESQUIOXANE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/DIPTERYX ODORATA SEED FERMENT FILTRATE, PANAX GINSENG ROOT EXTRACT, AVENA SATIVA (OAT) KERNEL EXTRACT, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, SACCHARUM OFFICINARUM (SUGAR CANE) EXTRACT, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, NIACIN, FOLIC ACID, CARNITINE HCL, BIOTIN, ASCORBIC ACID, BACILLUS/CORDYCEPS SINENSIS/GANODERMA LUCIDUM/INONOTUS OBLIQUUS/LENTINUS EDODES/PHELLINUS LINTEUS/SCHIZOPHYLLUM COMMUNE/TRICHOLOMA MATSUTAKE EXTRACT FERMENT FILTRATE, PHASEOLUS ANGULARIS SEED EXTRACT, LACTOBACILLUS/RICE FERMENT FILTRATE, SACCHAROMYCES/CAMELLIA SINENSIS EXTRACT FERMENT FILTRATE, LACTOBACILLUS FERMENT, LACTOBACILLUS/CENTELLA ASIATICA/GLEDITSIA SINENSIS THORN/HOUTTUYNIA CORDATA EXTRACT/PHELLODENDRON AMURENSE BARK/POLYGONUM CUSPIDATUM ROOT/PRUNELLA VULGARIS/TORILIS JAPONICA EXTRACT FERMENT FILTRATE, EUCALYPTUS GLOBULUS LEAF OIL, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, PERFLUOROHEXANE, GLYCERIN, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, CAMELLIA SINENSIS LEAF EXTRACT, SILK EXTRACT, PERFLUORODECALIN, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, DIAMOND POWDER, MORUS ALBA FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, PALMITOYL OLIGOPEPTIDE, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, PENTAFLUOROPROPANE, STEARETH-20, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, CHLORHEXIDINE DIGLUCONATE, [+/-: IRON OXIDES (CI 77492, CI 77491, CI 77499)].
How to Apply & Beauty Tips
Real Results
Never wear foundation again!

How to Apply

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

How to Apply

Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or fingertips, either on top or in place of your skincare products.

Find your perfect coverage in just a few clicks! Take the Foundation Finder Quiz

Beauty Tips

For best results, apply starting at the center of your face, then smooth and blend outward for complexion perfection.

Understanding Your Undertone

Warm
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.

Neutral
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.

Cool
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.

To make it easier to find your perfect shade of Bye Bye Foundation, here are the undertones for all 12 shades:
  • Fair—ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone
  • Fair Light—fair skin, if you burn easily in the sun, with cool (pink) undertone
  • Light—light skin with more warmth (yellow) to your skin
  • Light Medium—light to medium skin with cool (pink) undertones
  • Medium—medium skin with warm (yellow) undertones (this is Jamie’s shade!)
  • Neutral Medium—medium skin with neutral undertone
  • Medium Tan—medium to tan skin with warm (yellow) undertone
  • Neutral Tan—tan skin with neutral undertone
  • Tan—tan skin with warm (yellow) undertone
  • Rich—tan to rich skin with warm (yellow) undertone
  • Rich Honey—deep skin with warm (yellow) undertone
  • Deep—deep skin with neutral undertone

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically shown results!
  • 100% of subjects showed improved skin hydration*
  • 97% said it provided full and lasting coverage*
  • 84% said it reduced the look of dark spots*
  • 97% said it reduced the look of blemishes*
  • 91% said it reduced the look of redness*

          *Results observed in a clinical study.

 

Customer Reviews

Rated 5 out of 5 by from My new favorite I absolutely love the way my skin looks and feels. The best coverage, yet feels so light.
Date published: 2019-07-14
Rated 5 out of 5 by from Best makeup ever!! This is the best makeup I have ever used! I've been using IT for about four years not and when I would try something else I find myself always going back to the IT. I truly feel this is the best product out there.
Date published: 2019-07-13
Rated 5 out of 5 by from Fantastic! I work outside and get really sweaty, and this foundation doesn't run off!
Date published: 2019-07-13
Rated 5 out of 5 by from Full coverage I have used this product for quite awhile now and love how it covers all my blemishes. I’ve tried other makeup but always go back to the Bye Bye foundation.
Date published: 2019-07-12
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Questions & Answers

Print

Which IT foundations are longest lasting all day wear. Do they last 10, 12 18, 24 hours?

Asked by: Dee T
Hi there! Thanks for reaching out to us! All of our foundations are formulated to be long-wearing, however they are not tested for a specific window of time. We recommend trying our CC Oil Free Matte Foundation, as the soft matte finish does help this product absorb excess oils and last longer throughout the day. We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-07-16

Hello, can you tell me what the difference is between Bye Bye Foundation and CC +

Asked by: Elo Mazzorana
Hi there! Thanks for reaching out to us! Bye Bye Foundation is a clinically advanced full coverage moisturizer with 3D Skin Flex Technology- packed with 7 key fermented anti-aging ingredients. IT covers everything but truly feels like nothing on the skin. CC+ Cream starts as an anti-aging serum & contains concentrated color correcting pigments, which makes IT the best option for anyone with concerns such as redness or discoloration. We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-07-16

what color foundation is best for olive complexion?

Asked by: Sampi
Hi there, thank you for reaching out to us! We would love to speak with you further to suggest the right shade. We invite you to Live Chat with us at itcosmetics.com so we can discuss your skin and recommend the best shade for your complexion. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-07-16

The CSR at the store recommended Bye Bye foundation, which I think I would love if it didn’t pill. But she also sold me on confidence in a gel to pair with, since my skin is super dry. Are these 2 products working against each other...oil and water?? 

Asked by: Devon81
Hi there! Thank you for reaching out to us. You can absolutely pair the Confidence in a Gel Lotion with Bye Bye Foundation. Confidence in a Gel Lotion has the added benefit to be a great partner for your makeup. It leaves the skin very soft and smooth acting as a great skincare prep, leaving your skin perfectly hydrated for foundation application.We hope you try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-09

What is the difference between bye-bye foundation and the cc cream?

Asked by: Kayf
Hi there! Thanks for reaching out to us! Bye Bye Foundation is a tinted moisturizer with full coverage- IT covers everything, but feels like nothing on the skin! CC+ Cream is a full coverage color correcting cream that works to neutralize redness and discoloration. Bye Bye Foundation offers a natural finish, whereas CC+ Cream is dewy! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-08

Do our products contain Methylisothiazolnone?    potassium Dichromate?  I have allergies and want to make sure these are not in the products.   if so do you have a list of safe products I could use? 

Asked by: tinra
Hi there! Thank you for reaching out to us. We are more than happy to assist you further with any ingredient concerns. We ask that you please reach out to our team directly at info@it-cosmetics.com to discuss this further. Looking forward to hearing from you! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-08

How do i know which shade I need. Im fair skined. 56 years old and the freckles or age spots need covered. They are not heavy. And maybe a little red undertones.

Asked by: Kayla 3
Hi there! Thank you for reaching out to us. We are more than happy to assist you further in finding your perfect shade match in Bye Bye Foundation! For further assistance, we invite you to Live Chat with us at itcosmetics.com so we can discuss this with you directly! We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-07-08

Will I need to use my confidence in a moisturizer under the bye bye foundation?

Asked by: TammyChi
Hi there! Thank you for reaching out to us. Bye Bye Foundation starts its life as a moisturizer and is infused with full coverage pigments. You can absolutely use IT alone in place of your skincare products, or pair IT with your Confidence in a Cream if you find your skin needs additional hydration. Application is based on your skin care needs! We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-01
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