Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Never wear foundation again!

Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex™

$39.50

$29.62

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"Never wear foundation again!"

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Never wear foundation again!

Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex™
1.0 US fl. oz./30 ml

$39.50

$29.62

Your Shade Chart

$39.50

$29.62

Availability:

In Stock

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

Never wear foundation again!

Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex™

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Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ is rated 4.4 out of 5 by 2229.
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Why You'll Love IT

Bye Bye Foundation is your first-ever full-coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation—and hello to your most beautiful skin! Developed with plastic surgeons, your innovative problem solver is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles—all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Created with proprietary 3D Skin Flex™ Technology, your hydrating color-infused moisturizer provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking. Ideal for all skin types, it also features 7 key fermented ingredients to increase the absorption and efficacy of your skincare, plus bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage that makes your skin look younger!

Key Benefits
  • Revolutionary full-coverage moisturizer with SPF 50+ physical sunscreen feels like nothing but covers everything for a natural satin finish
  • Delivers intense hydration and clinically advanced skin results instantly and over time
  • Created to cover and improve the look of skin concerns including redness, pores, breakouts, dark spots, lines and wrinkles
  • Proprietary 3D Skin Flex™ Technology provides flexible pure color pigments that float over lines and wrinkles without creasing or cracking
  • 7 key fermented ingredients work to increase absorption and efficacy of skincare
Ingredients
ACTIVE INGREDIENTS
TITANIUM DIOXIDE – 9.0%
ZINC OXIDE – 6.3%

INACTIVE INGREDIENTS: AQUA/WATER/EAU, SNAIL SECRETION FILTRATE, PHENYL TRIMETHICONE, DIMETHICONE, BUTYLENE GLYCOL, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, ORBIGNYA OLEIFERA SEED OIL, BUTYLOCTYL SALICYLATE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOPENTASILOXANE, CYCLOHEXASILOXANE, MAGNESIUM SULFATE, POLYGLYCERYL-4 ISOSTEARATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, ALUMINUM HYDROXIDE, HEXYL LAURATE, STEARIC ACID, CALCIUM STEARATE, CAPRYLYL GLYCOL, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYLGLYCERIN, CITRUS LIMON (LEMON) PEEL OIL, TOCOPHERYL ACETATE, SORBITAN ISOSTEARATE, PHENOXYETHANOL, CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL, 1,2-HEXANEDIOL, DISODIUM EDTA, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, CITRUS AURANTIFOLIA (LIME) OIL, NIACINAMIDE, HYDROLYZED HYALURONIC ACID, LACTOBACILLUS/KELP FERMENT FILTRATE, SACCHAROMYCES/RICE FERMENT FILTRATE, HYDROLYZED SILK, ALOE BARBADENSIS LEAF EXTRACT, CHOLESTERYL NONANOATE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL CHLORIDE, PUNICA GRANATUM SEED OIL, LACTOBACILLUS/PUMPKIN FERMENT EXTRACT, CHOLESTEROL, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTERYL OLEYL CARBONATE, PERSEA GRATISSIMA (AVOCADO) OIL, PINUS SYLVESTRIS LEAF OIL, POLYMETHYLSILSESQUIOXANE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/DIPTERYX ODORATA SEED FERMENT FILTRATE, PANAX GINSENG ROOT EXTRACT, AVENA SATIVA (OAT) KERNEL EXTRACT, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, SACCHARUM OFFICINARUM (SUGAR CANE) EXTRACT, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, NIACIN, FOLIC ACID, CARNITINE HCL, BIOTIN, ASCORBIC ACID, BACILLUS/CORDYCEPS SINENSIS/GANODERMA LUCIDUM/INONOTUS OBLIQUUS/LENTINUS EDODES/PHELLINUS LINTEUS/SCHIZOPHYLLUM COMMUNE/TRICHOLOMA MATSUTAKE EXTRACT FERMENT FILTRATE, PHASEOLUS ANGULARIS SEED EXTRACT, LACTOBACILLUS/RICE FERMENT FILTRATE, SACCHAROMYCES/CAMELLIA SINENSIS EXTRACT FERMENT FILTRATE, LACTOBACILLUS FERMENT, LACTOBACILLUS/CENTELLA ASIATICA/GLEDITSIA SINENSIS THORN/HOUTTUYNIA CORDATA EXTRACT/PHELLODENDRON AMURENSE BARK/POLYGONUM CUSPIDATUM ROOT/PRUNELLA VULGARIS/TORILIS JAPONICA EXTRACT FERMENT FILTRATE, EUCALYPTUS GLOBULUS LEAF OIL, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, PERFLUOROHEXANE, GLYCERIN, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, CAMELLIA SINENSIS LEAF EXTRACT, SILK EXTRACT, PERFLUORODECALIN, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, DIAMOND POWDER, MORUS ALBA FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, PALMITOYL OLIGOPEPTIDE, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, PENTAFLUOROPROPANE, STEARETH-20, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, CHLORHEXIDINE DIGLUCONATE, [+/-: IRON OXIDES (CI 77492, CI 77491, CI 77499)].
How to Apply & Beauty Tips
Real Results
Never wear foundation again!

How to Apply

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

How to Apply

Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or fingertips, either on top or in place of your skincare products.

Find your perfect coverage in just a few clicks! Take the Foundation Finder Quiz

Beauty Tips

For best results, apply starting at the center of your face, then smooth and blend outward for complexion perfection.

Understanding Your Undertone

Warm (W)
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.

Neutral (N)
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.

Cool (C)
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.

To make it easier to find your perfect shade of Bye Bye Foundation, here are the undertones for all 12 shades:
  • Fair (W)—ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone
  • Fair Light (C)—fair skin, if you burn easily in the sun, with cool (pink) undertone
  • Light (W)—light skin with more warmth (yellow) to your skin
  • Light Medium (C)—light to medium skin with cool (pink) undertones
  • Medium (W)—medium skin with warm (yellow) undertones (this is Jamie’s shade!)
  • Neutral Medium (N)—medium skin with neutral undertone
  • Medium Tan (W)—medium to tan skin with warm (yellow) undertone
  • Neutral Tan(N)—tan skin with neutral undertone
  • Tan (W)—tan skin with warm (yellow) undertone
  • Rich (W)—tan to rich skin with warm (yellow) undertone
  • Rich Honey (W)—deep skin with warm (yellow) undertone
  • Deep (N)—deep skin with neutral undertone

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically shown results!
  • 100% of subjects showed improved skin hydration*
  • 97% said it provided full and lasting coverage*
  • 84% said it reduced the look of dark spots*
  • 97% said it reduced the look of blemishes*
  • 91% said it reduced the look of redness*

          *Results observed in a clinical study.

 

Customer Reviews

Rated 5 out of 5 by from Love this product This is a very nice medium to full coverage foundation. Helps the appearance of lines and blemishes.
Date published: 2020-05-26
Rated 3 out of 5 by from Sadly bye bye, bye bye foundation It was hard to find a match for my skin tone, I am on the lighter side and the product just seems too dark to me. I didn’t care for the smell when you first put it on but was glad it didn’t linger after you have it set. The product made my face shiny as if I have oily skin which I don’t so I did not like that either. Overall I don’t think I would purchase again as I didn’t think It made my skin look better at all. I was really excited to try this as I have heard such great things but it just wasn’t great for me which was extra disappointing considering the price.
Date published: 2020-05-26
Rated 5 out of 5 by from Fresh and dewy!! Love the dewy finish it leaves on my face! I have dry skin, so dewy is very difficult to achieve without looking greasy.
Date published: 2020-05-26
Rated 5 out of 5 by from Best makeup I love this product, good coverage and sun protection.
Date published: 2020-05-25
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Questions & Answers

Print

You look to be out of stock on the 30 seconds to Flawless Kit. Is there an estimated in stock date? I wanted to take advantage of your promotion but was frustrated to see that you are out of stock on every shade.

Asked by: Wendy S
Hi there! Thank you for reaching out to us. We are happy to confirm the 30 Seconds to Flawless Kit is now available directly on our site! We hope you can check IT out soon! XOXO Tina
Answered by: ITCS
Date published: 2020-05-25

What does the W mean next to the light foundation?

Asked by: Willo
Hi there! That is a great question. We’ve made IT easier than ever to find your perfect shade of Bye Bye Foundation! Our shades are categorized by undertone- W (warm) N (neutral) and C (cool). Light (W) is formulated for light complexion with more warmth (yellow) to your skin. We hope this helps. XOXO Tina
Answered by: ITCS
Date published: 2020-05-25

Hi, I just finished my last tube of Bye Bye foundation in medium. Which medium is the “old” medium equivalent to now? Thank you 

Asked by: Pam2826
Hi there! Thank you for reaching out to us. If Medium was your perfect shade match originally, you can absolutely stick with IT, and select Medium(W) in Bye Bye Foundation! We hope this helps. XOXO Sharon
Answered by: ITCS
Date published: 2020-05-20

Is this lighter than the normal foundation? I want something light and weightless for the summer. How do you apply this? 

Asked by: Cbourke88
Hi there! Thanks for reaching out to us. The Bye Bye foundation is your first-ever full-coverage moisturizer designed to help cover and improve the look of skin concerns all while protecting your skin with SPF 50 broad-spectrum physical sunscreen. Bye Bye Foundation is a great choice for summer. Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or finger tips, either on top or in place of your skincare products. Hope you try IT. XOXO ITCS
Answered by: ITCS
Date published: 2020-05-20

Will the 30 Seconds to Flawless Kit be back in stock soon?

Asked by: Denise Michelle
Hi there! Thanks for reaching out to us. We are so sorry, at this time, we don't have an exact date for when the 30 Second to Flawless Kit will be available. We hope you'll stay tuned for more updates to come on availability! XOXO Marleni
Answered by: ITCS
Date published: 2020-05-19

What’s the difference between foundation and the cc cream? I have Rosacea and bought the matte cc cream it’s s little to dark but the lightest shade u have ! 

Asked by: Alleas
Hi there! Thank you for reaching out to us! Bye Bye Foundation is a full coverage moisturizer! It features a proprietary 3D skin flex technology, is packed with seven key fermented skin-loving and anti-aging ingredients, and has flexible color pigments that move with your natural facial expressions. IT is for our IT Girls who have dry skin, are looking for crease-free coverage, or who prefer not to wear foundation. CC Cream starts its life as an anti-aging serum and contains our highest concentration of color correcting pigments. CC Cream also delivers seven products in 1! IT is for our IT Girls who have complexion concerns such a redness (rosacea) and dark spots, or need full coverage but a lightweight foundation. Both developed to give you your most beautiful skin! Which you choose is all about your skin concerns. We hope this helps! XOXO Jan
Answered by: ITCS
Date published: 2020-05-19

In the cc foundation what does the Catania with a w after it or. Tan with a N after it mean.

Asked by: Rosie44
Hi There! Thank you for reaching out to us to help you find your perfect shade, You've asked about the (W) and (N) after the shade names. These letters stand for (W) Warm undertone or (N) Neutral undertone. Please see the Undertone Reference on this product page at ITCosmetics.com. https://tinyurl.com/ydx4uog9 We hope you try IT out! XOXO Jan
Answered by: ITCS
Date published: 2020-05-19

Don’t know whether I need fan or light medium is there anyway you could send me a sample

Asked by: Wanley
Hi there! Thanks for reaching out to us. We would love to assist you further in finding your perfect match.While a Bye Bye Foundation sample is not currently offered, our teams are happy to assist you in finding your perfect shade. So we can learn more about your skin type, and tone, we invite you to Live Chat directly with our teams on itcosmetics.com! We hope to hear from you soon. XOXO Tina
Answered by: ITCS
Date published: 2020-05-18
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