"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

$24.00

Your Shade Chart

$24.00

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

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BUILD-A-BROW™ is rated 4.0 out of 5 by 106.
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Why You'll Love IT

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish. 

Key Benefits
  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

How to Apply

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

Customer Reviews

Rated 5 out of 5 by from Wonder product I have been using Build A Brow for 2 years now. It is the only waterproof eye brow product that actually stays on thru the Fla heat! Nothing worse than having your eyebrows melt right before your eyes!!
Date published: 2019-01-06
Rated 5 out of 5 by from Amazing staying power I have used this for years and I love it! I actually sleep in it and I looked as good when I get up as I did when I went to bed. I was not born with a lot of eyebrows so I've always had to use a pencil they never stayed on. This has the most amazing staying power of any brow product I have ever used and I'm 70 years old. It matches my hair perfectly, and it looks so natural. Please don't ever stop making it! Please And don't change it' you can't improve on perfect!
Date published: 2018-12-23
Rated 5 out of 5 by from Love this product! I prefer this over Anastasia’s brow gel. It can dry out some, I just Spray it w Mac prep prime + fix. I brush The brush off on a make up wipe after each use and it keeps it from getting stiff. Please don’t discontinue this! This is my holy grail product and won’t leave the house without using it. My quick out the door look is this, then I curl My lashes and mascara.
Date published: 2018-12-17
Rated 5 out of 5 by from Love the gray brow builder! I have purchased this product regularly for a year now and love it! My hair grayed early and the browns and blacks are too dark. This gray is a blend of taupe, with a darker color sprinkled in. It is perfect for my skin tone and hair color. I will never use anything else.
Date published: 2018-12-10
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Questions & Answers

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I heard a heartbreaking rumor that this product is being discontinued. It is the only product that I find works for my brows. They simply don't exist without product, and I have tried dozens of products before I found this one. Is it true?

Asked by: ElizabethKatherine
Hi there! Thank you for your question. We are so happy to hear you're loving Build-A-Brow. At this time we do not have insight on if this product will be discontinued. All shades are available directly on our site. We hope this helps! XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2018-11-16

Will it cover course grey brows?

Asked by: Buddy
Hi there! Thank you for your question! Build a Brow in the Gray shade is ideal to match perfectly with gray and silver hair colors. IT delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brow. We hope this is helpful! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-06-18

I purchased this back in November used it once, when I recently tried to use it it was completely dried out lid was on. Is there any tricks to get it back to it use to be thanks so much 

Asked by: Christineg2003
Hi there! Kindly email our Customer Care team at info@it-cosmetics.com or reach out by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance with this product. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-12-01

Is this a true gray? I received my order and it appears to be more brown taupe than gray despite the box saying gray and the jar being labeled as gray. I am wondering if the product is incorrect. The color choices look like gray. 

Asked by: Eileen M C
Hi there! Thank you so much for reaching out. The Gray shade in the Build a Brow is more of a gray-taupe to universally flatter more IT girls. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-12-18

I really love this product. I haven't really had a problem with it drying in the jar. But do yiu have any suggestions to how to clean the brush? After a few uses I soak the brush in with the IT brush cleaner or full strength Philosophy facial cleanser. 

Asked by: girleygirl
Hi there, thank you so much for being an IT Girl! We suggest doing a deep clean every other week by using warm water and baby shampoo or a gentle soap and just swirling the bristles in that. Make sure you keep them pointed down as to not get any water into the base of the brush! Then just lay IT flat to dry. Brush Love is amazing to use in between washes, especially right after using the product to keep the bristles in the best shape possible! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-27

This is SO DIFFICULT to put on!!! Why dont you demonstrate putting it on a Whole plain eyebrow instead of just a missing space? I bought 2 of these in taupe and brown plus the brush -and can Not figure out how to use it?!? VIDEO please!!!!!!!! Thank you!

Asked by: Debbbie333
Hi Debbie, thank you for reaching out! We're so sorry you're having trouble with IT! You can view our YouTube channel as we do offer videos on how to shape your brow or you can also call our team at 1-800-356-5120 and they will be happy to walk you through IT! XOXO
Answered by: IT Customer Care Expert
Date published: 2017-01-24

My Build-a-Brow has dried out after only a short time.  Is there anything I can do to renew it?  I loved it when it was new.

Asked by: DLC Gourmet
Hi there, thanks for reaching out to us! We are so sorry to hear this happened! We recommend putting your tightly sealed Build A Brow jar into a sealed Ziploc bag and running hot water over it for 5 minutes. This will help to loosen up the consistency. We have found with the nature of this product it can become dry after 3 months as it is exposed to air from use. IT may be time for a new one if it is past that time. We hope this helps! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-06-26

How much is shipping? I could not find the cost anywhere. It does say free for orders of 25.00 but the cost of the product is 24.00.

Asked by: alicen
We'd be happy to give you more information. Ground Shipping is $5.95 or FREE for orders over $25.00(pre-tax) within the continental U.S. You can find out more about our shipping methods at http://www.itcosmetics.com/customer-service. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-29
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