BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

$24.00

$15.00

SALE
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

$24.00

$15.00

Your Shade Chart

$24.00

$15.00

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

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BUILD-A-BROW™ is rated 4.0 out of 5 by 140.
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Why You'll Love IT

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish. 

Key Benefits
  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

How to Apply

BUILD-A-BROW™

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

Customer Reviews

Rated 2 out of 5 by from Hard to use I found this harder to use than a brow pencil. Then I pulled it out the other day to try again and it’s completely dried out and unusable.
Date published: 2019-11-27
Rated 5 out of 5 by from Gel build a brow Great piglet, SO easy to apply and because of both these things, a little product goes a long way. I used to use a powder brow makeup but this is so much better and I will definitely be back to purchase more
Date published: 2019-11-19
Rated 5 out of 5 by from Eyebrow Heaven Better color and coverage than other brush on eyebrow products
Date published: 2019-11-14
Rated 5 out of 5 by from Waterproof build a brow gel My favorite brow product ever as it’s waterproof and really lasts all day even if you’re in the pool all day
Date published: 2019-11-02
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Questions & Answers

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Why is the brow gel out of stock? It’s been a few months 

Asked by: Beattny
Hi there! Thanks for reaching out! We can confirm Build-A-Brow is being discontinued in the future. We are so sorry! We do recommend staying tuned for more updates though, as we'll be re-stocking the product until we not longer have inventory. We apologize again for any inconvenience! XOXO Halsey
Answered by: Halsey
Date published: 2019-12-06

Will you be getting more in stock or are you discontinuing this product?

Asked by: Kai N
Any updates on when this product will be available again? In particular, I'm looking for the auburn product.
Answered by: LRH8
Date published: 2019-12-01

Have you discontinued this product?  Please don't tell me to stay tuned.  Either it is discontinued or not.

Asked by: KayTan
Hi there! Thanks for reaching out! At this time, this product has not been discontinued. We hope this helps! XOXO Halsey
Answered by: Halsey
Date published: 2019-11-14

Hi! I absolutely love this product and used to buy it at ulta but they do not carry it now. I came on here to order more but the Auburn is out of stock. When will this be available again? It's the only product that matches my hair so I gotta have it lol

Asked by: Paige90
Hi there! Thanks for reaching out! At this time, we don't have insight into when Build-A-Brow will be back in-stock in the Auburn shade, but we hope you'll stay tuned for more updates! XOXO
Answered by: Halsey
Date published: 2019-11-05

What can I do about my product drying up.

Asked by: Susuie q
Hi there, thanks for reaching out to us! We are so sorry to hear this happened! We recommend putting your tightly sealed Build A Brow jar into a sealed Ziploc bag and running hot water over it for 5 minutes. This will help to loosen up the consistency. We have found with the nature of this product it can become dry after 3 months as it is exposed to air from use. IT may be time for a new one if it is past that time. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-16

I have dark eyebrows but have just dyed my hair red/auburn. If I order the auburn, will it cover my dark hairs and make them appear more auburn or will it just disappear in my dark hairs? 

Asked by: Prii
Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the BUILD-A-BROW in Dark Brown for your most natural results. As the Auburn shade is intended for Auburn brows, IT may not give you the pop of color you're expecting . We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-05-15

My Build-a-Brow has dried out after only a short time.  Is there anything I can do to renew it?  I loved it when it was new.

Asked by: DLC Gourmet
I have placed the jar in the microwave (without the lid) for 30 seconds and it 'refreshens' the product so it's pliable and just like new. I find i need to do this once every three or four weeks to keep the product useable because it does dry out very quickly.
Answered by: J Dub
Date published: 2019-04-30

I heard a heartbreaking rumor that this product is being discontinued. It is the only product that I find works for my brows. They simply don't exist without product, and I have tried dozens of products before I found this one. Is it true?

Asked by: ElizabethKatherine
Hi there! Thank you for your question. We are so happy to hear you're loving Build-A-Brow. At this time we do not have insight on if this product will be discontinued. All shades are available directly on our site. We hope this helps! XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2019-02-22
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