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"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain
0.12 oz / 3.5 g

$24.00

$14.50

BUILD-A-BROW™
Your Shade Chart

$24.00

$14.50

Availability:

Out of stock

BUILD-A-BROW™

it’s your brow perfector in a pot!

Waterproof 5-in-1 Crème Gel Stain

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BUILD-A-BROW™ is rated 4.0 out of 5 by 129.
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Why You'll Love IT

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish. 

Key Benefits
  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

How to Apply

BUILD-A-BROW™

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

Customer Reviews

Rated 5 out of 5 by from Thank you for such great products This is the best brow cosmetic that i have ever had. It goes on great and stays put! Thank you for all your great cosmetics. It is all i ever use. Once again thank you for being such a great company. Lynn
Date published: 2019-10-12
Rated 4 out of 5 by from Good for a platinum blonde Love this product . I’m a blonde & every blonde eyebrow filler look reddish or brown. I can achieve a ash cool look with this. The only thing I would suggest .. is keep the lid tight on it while you use. This product dries out way too fast. Anastasia’s cream is a littler creamer to use & fill I. softer. This dries very fast on skin & jar.
Date published: 2019-10-11
Rated 5 out of 5 by from Love it I have used this product for quite awhile. It stays on all day and even a little into the next morning. Color is good and coverage is good too. My only complaint is it can dry out in the little jar if not used and especially if the lid is left off. I use an It pencil to outline and then this build a brow to fill in. I have not found anything better for my brows.
Date published: 2019-09-11
Rated 5 out of 5 by from Works great! Fine product for filling in sparse brows. Stays on all day.
Date published: 2019-07-04
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Questions & Answers

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What can I do about my product drying up.

Asked by: Susuie q
Hi there, thanks for reaching out to us! We are so sorry to hear this happened! We recommend putting your tightly sealed Build A Brow jar into a sealed Ziploc bag and running hot water over it for 5 minutes. This will help to loosen up the consistency. We have found with the nature of this product it can become dry after 3 months as it is exposed to air from use. IT may be time for a new one if it is past that time. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-16

I have dark eyebrows but have just dyed my hair red/auburn. If I order the auburn, will it cover my dark hairs and make them appear more auburn or will it just disappear in my dark hairs? 

Asked by: Prii
Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the BUILD-A-BROW in Dark Brown for your most natural results. As the Auburn shade is intended for Auburn brows, IT may not give you the pop of color you're expecting . We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-05-15

My Build-a-Brow has dried out after only a short time.  Is there anything I can do to renew it?  I loved it when it was new.

Asked by: DLC Gourmet
I have placed the jar in the microwave (without the lid) for 30 seconds and it 'refreshens' the product so it's pliable and just like new. I find i need to do this once every three or four weeks to keep the product useable because it does dry out very quickly.
Answered by: J Dub
Date published: 2019-04-30

I heard a heartbreaking rumor that this product is being discontinued. It is the only product that I find works for my brows. They simply don't exist without product, and I have tried dozens of products before I found this one. Is it true?

Asked by: ElizabethKatherine
Hi there! Thank you for your question. We are so happy to hear you're loving Build-A-Brow. At this time we do not have insight on if this product will be discontinued. All shades are available directly on our site. We hope this helps! XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2019-02-22

Will it cover course grey brows?

Asked by: Buddy
Hi there! Thank you for your question! Build a Brow in the Gray shade is ideal to match perfectly with gray and silver hair colors. IT delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brow. We hope this is helpful! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-02-26

I purchased this back in November used it once, when I recently tried to use it it was completely dried out lid was on. Is there any tricks to get it back to it use to be thanks so much 

Asked by: Christineg2003
Hi there! Kindly email our Customer Care team at info@it-cosmetics.com or reach out by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance with this product. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-02-26

Is this a true gray? I received my order and it appears to be more brown taupe than gray despite the box saying gray and the jar being labeled as gray. I am wondering if the product is incorrect. The color choices look like gray. 

Asked by: Eileen M C
Hi there! Thank you so much for reaching out. The Gray shade in the Build a Brow is more of a gray-taupe to universally flatter more IT girls. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2019-02-22

I really love this product. I haven't really had a problem with it drying in the jar. But do yiu have any suggestions to how to clean the brush? After a few uses I soak the brush in with the IT brush cleaner or full strength Philosophy facial cleanser. 

Asked by: girleygirl
Hi there, thank you so much for being an IT Girl! We suggest doing a deep clean every other week by using warm water and baby shampoo or a gentle soap and just swirling the bristles in that. Make sure you keep them pointed down as to not get any water into the base of the brush! Then just lay IT flat to dry. Brush Love is amazing to use in between washes, especially right after using the product to keep the bristles in the best shape possible! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2019-02-22
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