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Beauty Choice New Beauty Award
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!

Blurred Lines™ Smooth-Fill Lipstick

it's truly lip full-filling!

Color-Correcting, Anti-Aging, Reviving Lip Color
0.11 oz / 3.4 g

$24.00

Blurred Lines™ Smooth-Fill Lipstick

it's truly lip full-filling!

Color-Correcting, Anti-Aging, Reviving Lip Color

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Why You'll Love IT

Blurred Lines™ Smooth Fill Lipstick is your full rich color, instant color correction, and hydrating vitality! Effortlessly gliding over your lips to hydrate and add full, lush color, this anti-aging lipstick erases the appearance of fine lines on your lips and evens out the appearance of your lip tone!

Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add color to your lips that will revitalize your entire complexion!

This is for anyone who wants nourished lips and hydrating lasting lip color! Anyone who wants to minimize the look of fine lines and uneven lip tone that increases as we age. Anyone who wants to treat your lips to the benefits of anti-aging, hydrating ingredients! Anyone who wants a younger-looking, beautiful smile!

Key Benefits
  • Lip-Loving, Hydrating Formula Features A Built-In Primer And Never Creases, Cracks Or Feathers!
  • Optical-Blurring Pigments Provide Ultimate Color And Correct The Tone And Texture Of Your Lips In One! 
  • Cushiony And Lustrous Texture Envelops Lips With A Glossy Natural Finish In A Single Line-Smoothing Swipe! 
  • Hyaluronic Filling Spheres And Collagen Erase The Look Of Fine Lines And Wrinkles For Youth-Filled Lips!

 Shade Descriptions:

  • Je Ne Sais Quoi: Perfect soft pink
  • Brave: Sheer bold red
  • Love: Mauve sheer rose
  • Perfect Nude: Sheer nude flush
  • IT Girl: True vibrant red
  • Daring: Brownish plum
  • Believe: Sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft natural pink
  • Ruby Slippers: Sheer red flush
Ingredients
Pentaerythrityl Tetraisostearate, Polybutene, Ricinus Communis (Castor) Seed Oil, Octyldodecanol Polyethylene, Jojoba Esters, Hydrogenated Polyisobutene, Ozokerite, Disteardimonium Hectorite, Cetyl Alcohol, Propylene Carbonate, Vanillin, Trihydroxystearin, Phenoxyethanol, Carthamus Tinctorius (Safflower) Seed Oil, Sorbitan Stearate, Ethylhexyl Palmitate, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Tribehenin, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Sorbitan Isostearate, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Hydrolyzed Collagen, Palmitoyl Oligopeptide. May Contain:Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI77499), Red 7 Lake (CI 15850).
How to Apply & Beauty Tips
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!
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Beauty Choice New Beauty Award

How to Apply

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!

Customer Reviews

Blurred Lines™ Smooth-Fill Lipstick is rated 4.3 out of 5 by 113.
Rated 3 out of 5 by from Love the lipstick This lipstick is moisturizing and really like the Live shade along with your lip liner. One disappointment is the quality of the silver lipstick case. The silver peels off and show the black underneath and is embarrassing to use in public. Have you made any improvements to the case? Had never happened to me before with other brands. Lover rating because of case only.
Date published: 2018-09-24
Rated 5 out of 5 by from Goes on so smoothly and does blur the lines I keep buying this lipstick and hope it never is discontinued. I have 3 colors and love them all. Add the lip pencil and you have a great look for hours.
Date published: 2018-09-23
Rated 1 out of 5 by from Incredibly moisturizing! I bought the shade "Love" to try first, a rather quiet shade, to see whether it was a lipstick I would wear regularly. At the first application, not only did I realize that the shade was very flattering on me, but the lipstick is so moisturizing that my normally dry lips were completely happy. I'm definitely going to get several more shades! Sorry about the unflattering picture, but you can see how even with some color, the lipstick remains a nice neutral against my skin, and my lips are completely happy. I absolutely love this lipstick!
Date published: 2018-09-19
Rated 5 out of 5 by from Moisture enriched I bought two colors and love them both. Moisture enriched and goes on smoothly. Wish it had a touch more color, but all in all, love this lipstick!
Date published: 2018-09-02
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Questions & Answers

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I have blonde hair and blue eyes. I use pale orange eye shadows to pop my blue eyes. What color of your lipsticks/gloss would work for me?

Asked by: MJEK
Hi there, thank you for reaching out to us! We would love to speak with you further to suggest the right shade products for you. We invite you to Live Chat with us at itcosmetics.com so we can discuss your skin and make the best recommendations for you. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-09-17

Is the Je ne sais quoi ,Blurred Lines Lip Color, pink in the tube? Or is it the one that changes color?

Asked by: Evelyn333
Hi there! Thanks for your question! If you prefer a sheer flush of color, we recommend using the Vitality Lip Flush. For more opaque color payoff, use the Blurred Lines Lipstick as IT will not flush depending on the PH level of your lips! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-08-03

What is the most popular color of lipstick: Live , Love, or Believe? Thank you! Sue Ellen Potter 

Asked by: spotter
Hi Sue! Thank you so much for your question! Live, Love and Believe in the Blurred Lines Smooth-Fill Lipstick are all great shades! Which you choose is based on personal preference! We hope you try IT out! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-07-05

Do you plan on making ANY of your lip products in peach shades? A soft frosted peach made by IT would make my day. LOVE your products, but NOT the color selection for lips.

Asked by: 7650
Hi there! Thank you for reaching out. We appreciate your suggestion on this. We love to know what is important to YOU so we can make IT happen. XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-08-07

Which Blurred Lines Smooth Fill Lipstick would pair good with Spicy Nude But Better?

Asked by: Tina711
Hi there, thanks for reaching out! We recommend pairing Spicy Nude with Perfect Nude in Blurred Lines! We think you will love this combination! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-04-17

Are you eliminating the Blurred Lines Smooth-Fill Lipstick? I went into my local Ulta store to purchase and swatch other colors of this lipstick and they had removed all from the shelves. Do I need to stock up on my favorites before they are gone?

Asked by: Norma64
Hi there, thank you so much for your question! We apologize that you were not able to find Blurred Lines at your closest Ulta store. At this moment, there are no plans to do this, we recommend staying tuned to our newsletter for all updates on your favorite IT Cosmetics products. XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-06-18

What do your more mature users say about feathering?  I struggle to find a lipstick that does not bleed into the fine lines around the mouth even with the use of a waterproof lip liner.  

Asked by: luarks
Hi there, thanks for your question! We do recommend using the Your Lips But Better Waterproof Lip Liner first to prevent feathering or bleeding outside the lip line. Using this lip liner will also help your lip color to last longer! We have not heard much feedback of our IT Girls and IT Guys experiencing bleeding of their lipstick, however the lip liner trick will help to prevent it! XOXO Nicole https://www.itcosmetics.com/your-lips-but-better-all-day-waterproof-lip-liner-stain/ITC_0016.html#start=2&cgid=lips-lip-liner
Answered by: IT Customer Care Expert
Date published: 2018-02-13

I am a 62 year old woman, hazel eyes and fair skin.. I am looking for a red color that( or any color) that would help brighten my teeth and also hide lines and no feathering...

Asked by: Matilda Sue
Hi there! Thank you so much for reaching out. We're happy to help you with this! Kindly email our Customer Care team at info@it-cosmetics.com for further assistance. We look forward to hearing back from you! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-02-08
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