Why You'll Love IT™
Little known fact…Symmetry is what equates to beauty in the human eye. Did you know that your eyebrows are the only feature on your face that gives you your frame of symmetry so brows are your most powerful feature to be your most beautiful you!
Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny™ revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all 7 shades utilize IT Cosmetics Brow Power® universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips!
You can even use to fill in your roots! Mimic the look of real hair around your hair line, along your part or anywhere on your scalp—IT’s your IT Hair™!
- #1 best-selling Brow Power universal innovation, now in 7 super-skinny shades!
- Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results
- Budge-proof revolutionary formula adheres to skin and looks like real hair
- Transforming shade technology for perfect hair color match in your shade family
HYDROGENATED VEGETABLE OIL, HYDROGENATED COCO-GLYCERIDES, HYDROGENATED SOYBEAN OIL, STEARIC ACID, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, POLYETHYLENE, ZINC STEARATE, POLYGLYCERYL-2 TRIISOSTEARATE, AQUA/WATER/EAU, BUTYLENE GLYCOL, TOCOPHERYL ACETATE, OLEA EUROPAEA (OLIVE) FRUIT OIL, GLYCERIN, ARGANIA SPINOSA KERNEL OIL, COLLAGEN, RETINYL ACETATE, PERSEA GRATISSIMA (AVOCADO) OIL, VITIS VINIFERA (GRAPE) SEED OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, CALCIUM PANTOTHENATE, CHOLESTEROL, MAGNESIUM ASCORBYL PHOSPHATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ROSA CANINA FRUIT OIL, BIOTIN, ASCORBIC ACID, LECITHIN, SERENOA SERRULATA FRUIT EXTRACT, PRUNUS DOMESTICA SEED OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, URTICA DIOICA (NETTLE) LEAF EXTRACT, HYDROLYZED SILK, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, EQUISETUM ARVENSE EXTRACT, PHENOXYETHANOL, PUNICA GRANATUM EXTRACT, 1,2-HEXANEDIOL, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYALURONATE, PALMITOYL HEXAPEPTIDE-12, ETHYLHEXYLGLYCERIN. [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491)].
How to Apply & Beauty Tips
How to Apply
How to Apply
Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors.
To finish, lightly brush through brows with the spooley brush to create a natural, polished look.
Real Beauty. Real Results.TM
it looks like real hair!
Gives you the power to be your most beautiful you, by giving you your most natural looking brows.
“Now your eyebrows have met their perfect match! Designed to mimic the look of your real brow hair with a single stroke, this pencil is a life-changer!”