“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil

$12.00 - $24.00

$12.00 - $24.00

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!

Universal Defining Eyebrow Pencil

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Brow Power™ Universal Eyebrow Pencil is rated 4.4 out of 5 by 490.
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Why You'll Love IT

IT’s your original brow phenomenon! Create beautiful, natural-looking eyebrows using this best-selling, award-winning eyebrow pencil. The universal shade works for all hair colors and the built-in spooley brush creates a natural-looking finish.

Developed with plastic surgeons, this game-changing eyebrow pencil features an oval tip that works on both thick and thin eyebrows to mimic the look of real hair. The budge-proof formula adheres to skin for long-lasting results, while the Universal Taupe shade adjusts to all hair colors based on pressure. IT’s truly your brows but better—made easy!

Key Benefits
  • Best-selling, award-winning eyebrow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for natural-looking brows that last
  • Universal Taupe shade transforms to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
How to Apply & Beauty Tips
Real Results
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

How to Apply

Brow Power™ Universal Eyebrow Pencil

How to Apply

Brow Power’s Universal Taupe shade adjusts to your brow color based on pressure. Apply softer strokes for lighter eyebrow hair colors including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spooley brush for a natural, polished look. See enclosed brow how-to-guide.

Beauty Tips

To create your most perfect-looking eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you! 

Customer Reviews

Rated 5 out of 5 by from BEST UNIVERSAL EYE BROW PENCIL! I HAVE TRIED MANY EYEBROW PENCILS & WAS ABOUT TO GIVE UP UNTIL I TRIED YOUR UNIVERSAL EYEBROW PENCIL!! I LIKE THE FACT THAT I CAN CONTROL THE COLOR & NATURAL CONTOUR EASILY. IT'S THE BEST!!!!!
Date published: 2019-07-08
Rated 5 out of 5 by from Great product I have used the IT universal brow pencil for about a year now. No other products compare, believe me, I have tried many both cheap and expensive. This little pencil is amazing and stays on all day
Date published: 2019-06-24
Rated 5 out of 5 by from Great color What I like best about this eyebrow pencil is that you can apply it lightly for day use and darker for nighttime use.
Date published: 2019-06-24
Rated 5 out of 5 by from I’ve been using this pencil now for at least 3 weeks and I love it! It stays put, no smudging or retouching needed even though I have oily skin. I even notice my natural brows seem to be getting fuller, my brows look polished and done but in a very natural way.
Date published: 2019-06-22
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Questions & Answers

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I am reading from so many others who had my experience with the lead falling out. On the second day, the lead fell out and I scrambled to find it. Now I need to be super careful to hold the pencil upright. This is not what one expects from a $24 pencil

Asked by: MaryNena
I had the same problem. It only last a couple of weeks because the lead would fall out . Not worth the cost if the lead breaks that easily!
Answered by: Yvonne17
Date published: 2019-05-31

I just bought it a week ago and the lead broke and fell out. I don't put it in my purse or move it around, I love the pencil, but am very disappointed that it has broken already. Is this common for it to break?

Asked by: kkeyes
Yes, this is a common problem. I love this product & have continued to buy it, even with it breaking within the tube for no reason.  Personally, I think I’m about to switch & try to find something new. 
Answered by: KatieK8
Date published: 2019-05-06

I just purchased this. It does not apply very easy. The color is so hard, when I apply it pulls hair out from eyebrows. When demonstrated in stores, it was almost like a soft gel.

Asked by: Karen Lynn
Hi there! Thank you for reaching out to us. We are so sorry to hear you're experiencing this with Brow Power Pencil. We are happy to assist you with this directly. We invite you to Live Chat with us at itcosmetics.com so we can discuss your skin and make the best recommendations for you. We are available on Live Chat Monday-Thursday 8am-7pm and Friday-Saturday 9am-5pm EST. We look forward to speaking with you! XOXO Tina.
Answered by: IT Cosmetics
Date published: 2019-02-06

Hi,  how do you remove the penciled eye brow at the end of the day?

Asked by: Frances88
I love to wear a lot of pigmented makeup, and I use cosmetic wipes before washing my face. I think Marshall's has a bunch of good buys and spend on good stuff like It! instead
Answered by: DelawareBarbie
Date published: 2018-12-11

I put on my hand and it last thru washings but when I used on brows it was gone by afternoon . Do I need to prime or put on makeup first?

Asked by: Nita13
Hi there! Thank you for reaching out! Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2019-01-22

How many brow pencils do we get for $25 because it used to cost that much for two on another selling website.

Asked by: dessertbunny
Hi there! Thank you for your question! Brow Power can be purchased on Itcosmetics.com for $24. Each product is sold individually. We recommend signing up for our newsletter on ITCosmetics.com and 'Liking' us on Facebook in order to stay tuned to upcoming promotions! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-12-11

I had 3 pencils. The first one literally feel apart the inside come out , so I can't use that one. The second one the lead keeps falling out, so I have to be careful when I use it I don't lose the lead. Th 3rd one is fine, so far.

Asked by: pat c
Hi there! We are so sorry to hear that this happened to your Brow Power Universal Pencils. Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-01-13

What is the best way to get the product to adhere to the tip of my eyebrows, where I have no hair? Should I use primer, or keep it clean and dry?

Asked by: Marilynne
Hi there, that's a great question! Brow Power is a truly amazing product that gives you super natural looking brows. IT adheres to both hair and skin and comes in a perfect universal taupe shade so you can be confident IT will match you! There is no need to apply a primer underneath IT, however IT is all about personal preference. We think you will love IT! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-04-11
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