Brow Power™ Lift Pencil

IT’s your magic wand of light and it gives you the look of a brow lift in 1 simple step!

A dual-ended lifting, illuminating pencil of light.
Net Wt. 0.098 oz / 2.8 g

$24.00

$24.00

Brow Power™ Lift Pencil

IT’s your magic wand of light and it gives you the look of a brow lift in 1 simple step!

A dual-ended lifting, illuminating pencil of light.

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Brow Power™ Lift Pencil is rated 4.7 out of 5 by 36.
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Why You'll Love IT

Developed with leading Plastic Surgeons, Brow Power® Lift utilized micronized pigments to create light on the face. This illuminator is perfect on all skin tones and types and does not use glitter or shimmer for illumination.

Wherever you apply this pencil on your face, the micronized pigments instantly make that area look more lifted and youthful. When applied to the deepest part of a fine line or wrinkle, it instantly erases and blurs away how visible it is. It’s the perfect finishing step for the look of lift and illumination. Plus it’s packed with skin loving ingredients for younger-looking skin. Paraben-free, Fragrance-free, Phthalate-free and Sulfate-free.

Key Benefits
  • Infused with Anti-Aging Ingredients.
  • Universal, transforming shade that works with all skin tones with both matte and pearl finish in one dual-ended pencil.
  • No glitter or shimmer which can actually make you look older.
  • Eyes appear more bright and awake, brows appear more lifted, lips appear fuller.
Ingredients
MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), ISOTRIDECYL ISONONANOATE, PHENYL TRIMETHICONE, DIISOSTEARYL MALATE, OCTYLDODECANOL, OLEYL ALCOHOL, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, DIPENTAERYTHRITYL HEXAHYDROXYSTEARATE/HEXASTEARATE/HEXAROSINATE, LANOLIN, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, PHENOXYETHANOL, TOCOPHERYL ACETATE, METHYL METHACRYLATE CROSSPOLYMER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, SILICA, SOLUBLE COLLAGEN, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, [+/-: IRON OXIDES (CI 77492, CI 77491, CI 77499), CARMINE (CI 75470)].
How to Apply & Beauty Tips

How to Apply

How to Apply

Apply Brow Power™ Lift to areas you want to look more lifted, and then lightly blend with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end (tail). Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

Customer Reviews

Rated 5 out of 5 by from Good coverage I like the way to helps with the shadows in the creases of the eye. Very easy to use.
Date published: 2018-08-10
Rated 5 out of 5 by from excellant brow tool love the matte finish as well as the pearly end, both have their purpose..i did one eye against the other..the eye with brow power pencil seemed to lift the appearance of the eye overall. and in a subtle way.. I love IT !!
Date published: 2018-07-19
Rated 5 out of 5 by from LOVE!!! I bought this when IT was having a sale. OMG I can’t tell you how much I love this product. I will definitely buy it again. I use both sides depending on where I am going.
Date published: 2018-07-17
Rated 5 out of 5 by from I have enjoyed the double side brow pencil. I love the fact that one end is for radiance and the other end is matte.
Date published: 2018-07-12
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Questions & Answers

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hi was wondering will Brow Power Lift Pencil help erase the look of indented scars on the face and how would i apply the pencil

Asked by: Oslobaby
YES!!!!! I just started using this product...I use it around my brows (pearl), the creases under my eyes and the creases around my mouth (matte). I have also used it in the center of my bottom lip to make my lips appear fuller. I actually received a compliment from a friend today who asked me what I had been doing to my skin to get rid of my wrinkles!!! LOVE, LOVE, LOVE this product and will never be without it!!!
Answered by: powilley
Date published: 2018-06-19

Is this ophthalmologist tested? Just curious since it is close to your eyes.

Asked by: Kelly0821
Hi there, thanks for reaching out! Brow Power Lift is not ophthalmologist tested, however IT is made for sensitive skin and sensitive eyes. XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-03-07

Do you sell a sharpener for this!

Asked by: Karinkm
Hi there, thanks for reaching out! While a sharpener for Brow Power Lift is not sold separately www.itcosmetics.com, each Brow Power Lift pencil includes a sharpener when you initially purchase it! We hope this helps! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-02-16

Could the matte side of this be used to line your lips with? I often see photos where people seem to have outlined their lips with a nude pencil which seems to give the illusion of fuller lips. What would you recommend?

Asked by: Neeskie
Hi there! Thank you so much for reaching out. This is such a great idea! This will definitely help give you the illusion of fuller lips! We appreciate the suggestion. XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-12-04

I had a make up tutorial today with It cosmetics, and the artist used something on my upper lid almost as an eyeliner. It gives a very nice iridescent look. Could it have been this product? She definitely used this in other areas too.

Asked by: JenChristmad
Hi there, thank you for your question! IT could have been Brow Power Lift, or No Tug Eyeliner in the shade Highlight. You can find the No Tug Eyeliner through the link below! XOXO Nicole https://www.itcosmetics.com/no-tug-waterproof-anti-aging-gel-eyeliner/ITC_0002.html#q=no&start=1
Answered by: IT Customer Care Expert
Date published: 2017-11-18

How do you sharpen the brow lift pencil?

Asked by: paulab
Hi there! Thank you so much for your question! A sharpener is included when you purchase the Brow Power Lift pencil. If you need a sharpener, any standard cosmetic sharpener with a wider opening will fit the Brow Power Lift. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-10-13

Do you use the matte or pearl side on lines and wrinkles, and on the sides of your eyes?

Asked by: Mary53
Hi there, thank you for reaching out to us! We recommend using the matte end on fine lines and wrinkles and around the eye area. The matte side will conceal without creating attention to those areas that you are looking to cover up. The radiance end is perfect for applying to the high points of the face that you want to bring light to such as the cheek bones, brow bone, inner corner of the eye, and more. IT is truly up to you how you want to use IT, but this is what we recommend! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-03-01

I'm trying to order universal brow pencil and brow lift--it won't go through

Asked by: teen
Hi, We're so sorry that you're having issues with our website. Kindly give us a call at 1-800-356-5120 and we'd be happy to assist you. We're available Monday-Friday 8:30AM-7PM EST.
Answered by: IT Customer Care Expert
Date published: 2017-10-13
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