“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!”

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

it’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette
Net Wt. 0.46 oz / 13.02 g

$42.00

$42.00

Availability:

In Stock

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

it’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette

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Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette is rated 4.6 out of 5 by 69.
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Why You'll Love IT

The original lid-loving phenomenon! Discover your most naturally pretty eyes with this must-have palette—featuring all the universally flattering shades you need for day to night, no matter the occasion! Naturally Pretty™ includes 14 anti-aging shadows that, with a tap of the bonus Transforming Pearl shade, turn from matte to radiant pearl for endless eye-opening color combinations. Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for every IT Girl’s makeup collection!

Shades:

  • Sheer Joy – matte soft peach
  • Soft Light – matte light latte
  • Warmth – matte warm beige
  • Soulful – matte warm rosy-beige
  • Mocha – matte light sable
  • Violet – matte lilac
  • Midnight – matte gray-navy
  • Noir – matte black
  • Love – matte dusty soft pink
  • Sunrise – matte soft amber
  • Sunset – matte rich amber
  • All Heart – matte warm mauve
  • Java – matte chocolate
  • Iconic – matte rich slate
  • Transforming Pearl – Radiant pearl
Key Benefits
  • Must-have palette featuring 14 matte-to-pearl eyeshadows for day to night!
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
Ingredients

TRANSFORMING PEARL SHADE: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499). MATTE SHADOW: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)].

How to Apply & Beauty Tips
“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!”

How to Apply

How to Apply

To turn any shadow from matte to radiant pearl, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Pearl shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners.

Beauty Tips

Apply the Transforming Pearl shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

Customer Reviews

Rated 5 out of 5 by from One of my Favorite Palettes Ever This palette is stunning. It blends itself and I always get the most beautiful soft looks every time I use it. The ambers are beautiful and the soft purples are so flattering without being overbearing. This will be a repurchase for me. LOVE LOVE LOVE Class in a palette
Date published: 2018-10-05
Rated 5 out of 5 by from Beautiful This eyeshadow has everything a woman is looking for.
Date published: 2018-08-25
Rated 5 out of 5 by from Absolutely love this Palette I have been using this palette for a few years, the quality is excellent, it just glides on and blends very easily. The colors are great, I can achieve many looks from everyday to glam. Being in my 60's I love these eyeshadows, my wrinkles are not accentuated and the shadow lasts for up to 10 hours with a good primer. Have tried other brands and palettes but I keep coming back to Naturally Pretty Matte luxe, it has become my holy grail.
Date published: 2018-06-08
Rated 5 out of 5 by from The best matte eyeshadow I love how nice it fused with any foundation I use. The colors are buildable... you can go from natural to dramatic, to seasonal...
Date published: 2018-05-16
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Questions & Answers

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Are all of the shades in this package matte?

Asked by: Pam123
Hi there! Thank you for your question! All shades in the Naturally Pretty Matte Luxe Transforming Eyeshadow Palette are all matte with the exception of Transforming Pearl which is a radiant shade. Below is a full list of the shades and descriptions for your reference. We hope this is helpful! XOXO Scarlett Shades: Sheer Joy – matte soft peach Soft Light – matte light latte Warmth – matte warm beige Soulful – matte warm rosy-beige Mocha – matte light sable Violet – matte lilac Midnight – matte gray-navy Noir – matte black Love – matte dusty soft pink Sunrise – matte soft amber Sunset – matte rich amber All Heart – matte warm mauve Java – matte chocolate Iconic – matte rich slate Transforming Pearl – Radiant pearl
Answered by: IT Customer Care Expert
Date published: 2018-10-12

Did the packaging for this palette change? I remember when it first came out the packaging was a faux suede material and it was hard to keep clean. Has this palette been repackaged?

Asked by: Fiona
Hi there! Thank you for your question! Yes, the packaging for this palette has changed, IT Cosmetics always strives to bring the best products, and we follow the highest quality standards! If you have any additional questions, please don't hesitate to reach back out to us! We hope this is helpful! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-06-05

I love these shadows but would love them more if you sold refills or as singles...any chance?

Asked by: mmemcm
Hi there, thank you for reaching out to IT! At this time all eye shadows come in palettes or trios, they are not sold individually. We can absolutely share your suggestion for individual eye shadows with our team. We love hearing what you want to see so we can make IT happen! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-07-09

I love the trios (Pretty in Spring, Summer, Winter and Fall) & wanted to try this palette.  I never use a primer so that isn't a factor, but I feel like the shadows in this palette don't have the same staying power.  Any suggestions? Thank you!

Asked by: Munchkin
Hi there, thanks for your question! We always suggest using a primer or base on your eyelids to give your eye shadows something to adhere to. This will ensure that your shadows last all day and also allow your eyeshadows to appear super vibrant when you apply them. You can use a dot of your Bye Bye Under Eye Concealer to prime your lids! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-05-16

Why tere is so much silicone in all your products?

Asked by: Ulli64
Hi there! Thank you so much for your question. While we typically try to avoid the use of ingredients like this since we know our IT Girls prefer that, we do want them to have the best product experience possible and ingredients such as these were necessary to achieve the desired performance and aesthetics of the formula. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-04-03

How are CC cream and bye bye foundation alike?  Different?  What is the purpose of each?

Asked by: Eddie
Hi there, thank you for your question! We are happy to help with IT! Bye Bye Foundation is an exclusive item offered only through our infomercial and is not available through our retailers. IT's all about the 3D SkinFlex technology that makes this different from our existing CC Cream, which is still our No.1 best-selling foundation. Both will have similar coverage however Bye Bye Foundation has 3D SkinFlex technology which is proprietary to It Cosmetics and it's only available in Bye Bye Foundation - it allows the foundation particles to move along with the movement of your skin for the most natural and flawless coverage while delivering multiple skincare benefits! CC cream has super powerful color correcting pigments. Both are developed to truly give you your most beautiful skin! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-12-16

What does it mean by use wet or dry?

Asked by: CrazyforIT
Hi, This is a great question. It means you can use the eye shadow dry as is, or wet your brush and dip in the shades for a more intense color. When powder is in contact with water, it will give you a stronger color payoff. XOXOX
Answered by: IT Customer Care Expert
Date published: 2016-11-29

Where can I find the palette in store? I am visiting Hawaii Waikiki so any Nordstrom, Macys or Bloomingdales would be perfect! Thanks. 

Asked by: Chloe
Hi, Thank you for your question. We're available at all ULTA Beauty Stores but it seems like they do not have stores available in Hawaii. You can still place an order on our website and have it delivered to Waikiki. Please let us know if you have any questions!
Answered by: IT Customer Care Expert
Date published: 2016-03-10
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