“This brush is really special because one end is actually custom-cut in the shape of a fence to give you the look of real brow hair—even in areas where you have none! It’s truly unlike anything you’ve ever experienced.”

Heavenly Luxe™ Build-A-Brow™ Brush #12

IT’s your brush therapy!

Innovative, Custom-Cut Fence Brush

$24.00

Heavenly Luxe™ Build-A-Brow™ Brush #12

IT’s your brush therapy!

Innovative, Custom-Cut Fence Brush

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Why You'll Love IT
This dual-ended, 2-in-1 brush delivers a precise, even stroke that’s ideal for building a flawless brow. Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic hair and a soft-touch handle, it pairs perfectly with your Build-A-Brow™ Crème Gel Stain or favorite brow product to define your brows and create beautiful, natural-looking results! While the custom-cut, fence-shaped bristles apply soft, feathery strokes that look like real brow hair and fill in sparse areas, the built-in grooming spooley brush gives you polished perfection that lasts all day. This must-have tool truly does the work for you to build your brows but better!
How to Apply & Beauty Tips
“This brush is really special because one end is actually custom-cut in the shape of a fence to give you the look of real brow hair—even in areas where you have none! It’s truly unlike anything you’ve ever experienced.”

How to Apply

How to Apply

With the angled fence brush, apply using soft and feathery strokes, following your natural brow shape to fill sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley brush end for a natural-looking, polished finish.

Customer Reviews

Heavenly Luxe™ Build-A-Brow™ Brush #12 is rated 4.8 out of 5 by 18.
Rated 5 out of 5 by from Features I love all of my It products. They are perfect for me. Thanks
Date published: 2018-09-24
Rated 5 out of 5 by from I bought the Heavenly Lush Build A Brow brush #12 to go with the Build A Brow make up. I love the eye brow make up because it looks so natural and it lasts all day and night until I wash it off. It only takes a small amount so it will last for ever. I love the Build A Brow brush #12 because of it's shape and it really makes it easy to build my brows.
Date published: 2018-07-03
Rated 5 out of 5 by from I was using another IT brow brush but realized I needed this one for Build-A-Brow. Works!!!
Date published: 2018-06-17
Rated 5 out of 5 by from Amazing Brush and Brow Gel The build-a-brow brush is amazing and also love the gel. I am always looking for tools and products for eyebrows because my are eyebrows are thin and light. The universal taupe is perfect for red hair and fair skin. The product goes on smoothly and lasts all day. Easy to clean up any mistakes. I was concerned about the gel based upon the product reviews so I store the product in a zip lock bag. I have had no issues so far with the product drying up but if I do I will add the salt water or an oil as recommended by one reviewer. Love IT Cosmetics!
Date published: 2018-05-06
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Questions & Answers

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Can this brush be used with your brow powder as wee?

Asked by: Rare
Hi there, thanks for reaching out! You can use this brush with your Brow Power Powder as well. Try IT out to see how IT works for you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-04-18

What is the difference between the 2 brow brushes, #12 and #21?

Asked by: Nhfmbh
Hi there! This is a great question! The #12 Build-A-Brow Brush is fence-cut and is best used with our Build-A-Brow gel-creme. The #21 Brow Power Brush has an even, angled cut that is best used with brow powders like the Brow Power Powder. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-04-11

At what stores can I find it cosmetics? (DONT SPAM ME)

Asked by: Angel chef
Hi there! Thank you so much for reaching out. You can find IT in Ulta stores nationwide as well as in select Sephora stores. You can find your nearest location via the link below. We hope this helps! XOXO https://www.itcosmetics.com/stores
Answered by: IT Customer Care Expert
Date published: 2017-07-27

Dear customer service. I need a phone no to call you that my auto delivery has not arrived 

Asked by: Khadijah
Hi there, thank you for your question! The account you have for automated shipments is managed through Guthy Renker at www.mycosmeticskit.com. For assistance with your account, you may reach their customer service team at 1800-465-7613. You can also access your account online on their website! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-27

I love this brush, but product buildup makes it difficult to use, even with regular cleaning. What is the recommended way to clean the pomade out of the bristles? Thanks! 

Asked by: brows30
Hi there, this is a great question! We suggest doing a deep clean of brushes every other week at least, this will keep your brushes in the best shape possible! You can do this by using warm water and baby shampoo and just swirling the bristles in that. Make sure you keep them pointed down as to not get any water into the base of the brush! Then just lay IT flat to dry. In between deep cleans a great option is our Brush Love which you can check out using the link below. Just a quick spray and IT dissolves make up immediately and wipes right off! Hope this helps. XOXO Clark https://www.itcosmetics.com/brush-love/
Answered by: IT Customer Care Expert
Date published: 2017-08-09

Hi, i live in Holland and i want this brush so badly, can you tell me where i can buy it online? Gr Noof

Asked by: Novita
Hi, We're so happy that you're interested in IT! At this time, we do not offer shipping outside of the US and none of our retailers seem to be shipping to Holland. There are services out there such as freight forwarders that many of our international It Girls have been using so you can check them out. Please note that we do not have affiliations with any of these services. Let us know if you have any other questions! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-17

Do you ship to the UK yet? I really love your cosmetics.

Asked by: Jen80
Hi, Thank you for reaching out to us. At this time, we don't ship internationally but we're working on this so hopefully we will soon. In the meantime, Beautylish.com offers shipping to UK so please check them out. We're also launching on QVC UK this coming April so please stay tuned! Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-08

I want this brush so badly do you ship to uk if not do you know where i can get please x

Asked by: lollydolly
Hi, Thank you for your question. At this time we do not offer international shipping but hopefully we'll be able to do so soon. In the meantime, Beautylish.com ships to the UK so check them out.
Answered by: IT Customer Care Expert
Date published: 2015-11-27
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