“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!”

Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette
Net Wt. 0.23 oz / 6.62 g

$28.00

$28.00

Availability:

In Stock

Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette

IT’s your naturally pretty eyes in a palette!

Matte Luxe Transforming Eyeshadow Palette

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Naturally Pretty Essentials™ Matte Luxe Transforming Eyeshadow Palette is rated 4.7 out of 5 by 15.
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Why You'll Love IT

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, turn from matte to radiant satin for a total of 13 eye-opening colors that make your eyes come alive! Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids for your most youthful results. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion—and a must-have for every IT Girl’s makeup bag!

Shades:

  • Imagine: Matte silk beige
  • Wonder: Matte nude khaki
  • Dream: Matte desert sand
  • Passion: Matte nude taupe
  • Intrigue: Matte earthy sepia
  • Allure: Matte smoky gray
  • Transforming Hello Light™: Radiant pearl
Key Benefits
  • Portable palette with 6 must-have matte eyeshadows
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
Ingredients
TRANSFORMING HELLO LIGHT&tm: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499) OTHER SHADES: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/- TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499 CI 77492 CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)]."
How to Apply & Beauty Tips
“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!”

How to Apply

How to Apply

To turn any shadow from matte to radiant satin, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Hello Light™ shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tips

Apply the Transforming Hello Light™ shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

Customer Reviews

Rated 2 out of 5 by from Not for Women of Color A total waste of money. Would not recommend to medium-deep complexioned Women of Color.
Date published: 2018-10-16
Rated 5 out of 5 by from Love it! This goes on smooth and stays on all day. First eyeshadow I’ve used that doesn’t run down my eyes or roll to my crease.
Date published: 2018-09-20
Rated 4 out of 5 by from Love it! Love these products. Can be worn wet or dry. Wears well and stays on. Would rate it a 5 but they are a bit pricey.
Date published: 2018-09-13
Rated 5 out of 5 by from Love my new palette! I received my matte luxe eyeshadow palette a week ago and have used it every day. The colors are great neutrals and the darker colors really make your eyes stand out . I'm a IT girl for life!!
Date published: 2018-09-07
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Questions & Answers

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I always run out of the dream first. Can it be purchased on it's own?

Asked by: TJmom
Hi there, thanks for your question. We apologize, at this time these shades are exclusively sold with this palette only. We are happy to pass this suggestion on to our team, we are always looking to give IT Girls exactly what they want. Please let us know if there is something else We can help with! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-09-06

Is this shadow sparkly or flat looking when applied? Does it have a mirror?

Asked by: Fran105
Hi there! Thank you for reaching out. Naturally Pretty Essentials features six full-size, anti-aging matte shadows, that are not sparkly or shiny. The shades are highly pigmented and long-wearing to make your eyes come alive! The palette does include a mirror for your convenience! We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-05-14

Does the eye shadow come with a brush

Asked by: Lucy5745
Hello, thanks for your question! Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette does not come with a brush! We recommend pairing this palette with No-Tug Dual Eyeshadow Brush #5! You can shop it in the link below!XOXO Halsey https://www.itcosmetics.com/award-winners/heavenly-luxe-no-tug--dual-eyeshadow-brush-5/ITC_523.html#start=11&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2018-07-03

Why can't we get a few of these colors in singles? I use 2 of these colors a LOT and usually run out

Asked by: Deidre V
Hi, thanks for your question. We apologize, at this time these shades are exclusively sold with this palette only. We are happy to pass this suggestion on to our team, we are always looking to give IT Girls exactly what they want. Please let us know if there is something else We can help with! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-04-04

Will you ever offer some of these colors separately? I really love the Dream color. I have very few eyelashes and I now use makeup sparingly. Thanks.

Asked by: msrc
Hi there, thank you so much for reaching out! At this time we do not have any plans to make these shades available individually, however it is a great idea! We would be happy to pass this on to our team! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-02-07

Is there a shade called "LOVE" which I used in the past

Asked by: rita its
Hi there! Thank you so much for reaching out. We don't offer a shade named Love in this palette. Is IT possible you were using one of our other palettes! You can find IT all via the link below. We hope this helps! XOXO Clark https://www.itcosmetics.com/eyes/eyeshadow/
Answered by: IT Customer Care Expert
Date published: 2018-01-27
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