NEW

Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder

$24.00

$24.00

Brow Power Powder™

it’s your brows, made easy!

Instant Universal Brow-Perfecting Powder

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Brow Power Powder™ is rated 4.6 out of 5 by 31.
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Why You'll Love IT

Brow Power Powder™ is your breakthrough brow powder that is clinically tested to be waterproof—and is so easy to use, it does your brows for you! Developed with plastic surgeons, this groundbreaking product creates the look of real hair, and adds the look of soft volume and definition without ever appearing flat or drawn on. Perfect for both thin and thick brows, your brow innovation also features award-winning Brow Power™ Technology and transforms to all hair colors based on pressure. Infused with brow-enhancing biotin, saw palmetto and argan and jojoba oils, plus anti-aging antioxidants and collagen, Brow Power Powder™ is truly unlike any other brow powder you’ve ever experienced!

Key Benefits
  • Breakthrough brow powder is so easy to use, it does the work for you—and is clinically tested to be waterproof!
  • Universal shade utilizes award-winning Brow Power™ Technology to transform to all hair colors based on pressure
  • Adds soft volume and definition for brows that look real, never flat or drawn on
  • Brow-enhancing biotin, peptides, saw palmetto, argan and jojoba oils
Ingredients
INGREDIENTS: MICA, SILICA, MAGNESIUM STEARATE, NYLON-12, DIMETHICONE, HYDROGENATED POLYISOBUTENE, OCTYLDODECYL STEAROYL STEARATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TOCOPHERYL ACETATE, AQUA/WATER/EAU, GLYCERIN, SERENOA SERRULATA FRUIT EXTRACT, POTASSIUM SORBATE, SORBIC ACID, BIOTIN, BUTYLENE GLYCOL, URTICA DIOICA (NETTLE) LEAF EXTRACT, EQUISETUM ARVENSE EXTRACT, HYDROGENATED LECITHIN, PANTHENOL, CAMELLIA SINENSIS LEAF EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBYL PALMITATE, RETINYL PALMITATE, TOCOPHEROL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ARGANIA SPINOSA KERNEL OIL, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, BENZOIC ACID, HYDROLYZED COLLAGEN, ALUMINA, TRIETHOXYCAPRYLYLSILANE, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491)].
How to Apply & Beauty Tips
Real Results

How to Apply

How to Apply

Universal transforming shade adjusts to your brow color. Using your Heavenly Luxe™ Brow Power™ Universal Brow-Transformer Brush #21, apply softer strokes for lighter hair colors and press firmer for darker hair. Brush through brows with spooley to finish. Set with Brow Power Pomade™ for a polished look.

Beauty Tips

To create your most beautiful brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

it's your only step!

Clinically tested results!
  • 100% say it gave their brows more volume*
  • 92% say it did not smear or smudge*
  • 100% say it covered sparse areas*
  • 96% say it was easy to apply*

          *Results observed in a consumer panel survey.

 

Customer Reviews

Rated 5 out of 5 by from My first choice! This is the second time I've purchased this and my local stores didn't carry it. I was very happy to find it on your website. This gives me the most natural looking brows of anything I've tried.
Date published: 2018-10-11
Rated 5 out of 5 by from Natural-looking Brow I love the Brow Power Powder. It goes on easily and looks very natural.
Date published: 2018-09-18
Rated 5 out of 5 by from THIS IS IT - AWESOME I wanted to try somthing different because my eyebrows look uneven with patches of no brow. The powder is amazing! It covers up the noticeable patches, the color is perfect and so easy to shape. This really is brow power and I highly recommend!
Date published: 2018-07-20
Rated 5 out of 5 by from Love IT IT is the best that I've ever used. I wish that I had know about this amazing product sooner.
Date published: 2018-04-15
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Questions & Answers

Print

I would like to know the dates IT products on QVC. I find I always miss the program, because I Don't know when they are on.

Asked by: Chris53
H there! Thank you for your question. You can find our QVC showings on the home page! If you scroll down to the bottom and find "Discover IT", this showings are listed. You may find the link below! We hope this helps. XOXO Tina. https://www.itcosmetics.com/home
Answered by: IT Customer Care Expert
Date published: 2018-10-11

How much product is in the pan?

Asked by: Sammie1992
Hi there! Thank you for your question. Brow Power Powder™ contains 0.048 oz/ 1.37 g. We can't wait for you to try IT out. XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2018-10-11

Why can't you give the eyebrow brush with the brow makeup.

Asked by: Jojo 32
Hi there! Thank you for your question. At this time Brow Power Powder is not available as a set. You can however purchase the Heavenly Luxe™ Brow Power™ Universal Brow-Transformer Brush #21 separately. We are happy to pass along your suggestion to our internal team regarding this pairing. We hope this helps! XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2018-10-10

I received the brow powder Universal Brow Pencil at a LOOK GOOD FEEL GOOD class for Breast Cancer Patients. I absolutely love the color as I have lost all of my hair, but the pencil fell apart during class. Any chance I can get this replaced?

Asked by: DONNA DEWINNE
Hi there! Thank you for reaching out, we are so sorry to hear that this has happened! Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-06-01

While applying the brow powder, some always drops down to my eyelids, even though I always tap the brush about a dozen times to get off any excess. How can I stop this from happening?

Asked by: Susan H
Hi there, thank you so much for your question! We recommend using smaller strokes against the Brow Power Powder compact as it sounds the brush is picking up excess product. Additionally, we recommend pairing this product with Heavenly Luxe™ Brow Power™ Universal Transformer Brush #21 for optimal results! XOXO Halsey https://www.itcosmetics.com/heavenly-luxe-brow-power-universal-transformer-brush-21/ITC_693.html#start=1&cgid=brushes-and-tools
Answered by: IT Customer Care Expert
Date published: 2018-04-12

I have black hair and very light eyebrows that I use an almost black powder to fill them in. Will this work for someone with black hair?

Asked by: Ellen491615
Hi there, that is a great question! The best part about Brow Power Powder is that IT works on the lightest to the darkest of eye brows. All you have to do is push a little harder with your brush - IT will still leave a super natural brow. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2018-04-12

I use IT in Rich. Will this work on my complexion. My brows were tattooed (microbladed and later filled on) it faded very quickly. My brows are very sparse

Asked by: Lrpc4ya1
Hi there! Thank you so much for your question. The Brow Power Powder is made in a Universal Taupe shade that works to compliment IT Girls of all complexions and hair colors. IT is also buildable to create a darker brow so we think you'll love IT! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-02-07

I have a few gray hair in my brows. Does IT Cosmetics new Brow Power Powder cover the gray?

Asked by: Cat54
It does not cover my grays. It does conceal them, though, and makes my brows more even and less sparse, making the grays less noticeable
Answered by: kathyrussell1234
Date published: 2018-04-12
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