All your favorite services,
at your fingertips!

All your favorite services, at your fingertips!

Our IT Girls and IT Guys have always been the heart of our brand. We want to make it easy for you to shop from the comfort of your home so we created all of these virtual services to help you discover your best products for your most beautiful you!

modiface virtual try on service

Try IT On

Find your perfect shade using our virtual try-on tool on your own or with the help of an expert via live video chat. Available on select products.

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foundation finder

IT’s Your Foundation Finder!

We’ve made IT easier than ever to find your perfect foundation!


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contact customer service

Product or order questions?

You can instantly connect with a member of our Customer Care Team for questions about products, your order, anything!


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meet your beauty bff advisor

Meet Your Beauty BFF

Get personalized product recommendations, virtual shade matching and more beauty advice tailored just for you when you schedule a one-on-one virtual beauty consultation!

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learn more about confidence skin products

IT’s your guide to glowing skin!


Whether you have dry skin, oily skin or even the most sensitive skin, you'll find the best moisturizer for your skin type with this easy guide.

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watch IT Cosmetics live

Love IT Rewards Are Here

Check out our new rewards program to see how you can earn exclusive perks for being a loyal IT Girl! Already a member? Login to see all your rewards and offers!

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learn more about confidence skin products

Take A Masterclass WithIT


Sign up for a live tutorial with a member of our education team and learn beauty tips and tricks created exclusively with our IT Girls and IT Guys in mind!

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