“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 US fl. oz. / 30 ml

$48.00

$48.00

Availability:

In Stock

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer

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No. 50 Serum™ Anti-Aging Collagen Veil Primer is rated 4.6 out of 5 by 197.
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Why You'll Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, GLYCERIN, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYMETHYLSILSESQUIOXANE, POLYSILICONE-11, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBITAN OLIVATE, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, DISODIUM EDTA, PROPYLENE GLYCOL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MARIS AQUA/SEA WATER/EAU DE MER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ORBIGNYA OLEIFERA SEED OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, ILLITE, BETULA PLATYPHYLLA JAPONICA JUICE, PERFLUOROHEXANE, HIBISCUS SABDARIFFA FLOWER EXTRACT, CAVIAR EXTRACT, SNAIL SECRETION FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL NONANOATE, ALCOHOL, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, PERFLUORODECALIN, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, PENTAFLUOROPROPANE, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, STEARETH-20, MARRUBIUM VULGARE EXTRACT, PHENOXYETHANOL, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, HYDROGENATED LECITHIN, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, CHRYSIN, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7, CHLORHEXIDINE DIGLUCONATE, TITANIUM DIOXIDE (CI 77891), MICA (CI 77019).
How to Apply & Beauty Tips
Real Results
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

How to Apply

No. 50 Serum™ Anti-Aging Collagen Veil Primer

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

Real Beauty. Real Results.TM

Clinically shown results!

  • 96% saw softer, smoother skin*
  • 88% saw brighter, younger-looking skin*
  • 77% saw reduction in the appearance of pores and wrinkles*

*Results observed in a consumer panel survey.

Customer Reviews

Rated 5 out of 5 by from Hands down the best SERUM for dry sensitive skin! Just bought my second bottle. Worked well with my dry and extremely sensitive skin with my first bottle. I managed to see the result of about 2 weeks of usage. I'm using the serum with confidence in a cream moisturiser.
Date published: 2019-09-10
Rated 5 out of 5 by from Truly AMAZING I received a sample of this last week. I've never had a serum or primer before. This has me a believer- I wish I could put it all over my body. Not greasy yet my skin feels soft as a baby.
Date published: 2019-09-09
Rated 5 out of 5 by from LOVE LOVE this Serum! I rarely use lotion anymore, I only use this serum. It is expensive but so worth it. My face feels smooth and being 45 years old I have no wrinkles. This has been one of the best purchases I have made.
Date published: 2019-08-01
Rated 3 out of 5 by from It’s ok I’m not in love with this product, I will probably try another primer next time. I am not sure why, I just have used better primers in the past.
Date published: 2019-07-27
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Questions & Answers

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How does the No. 5 Serum compare to the feel the moment serum? I normally use the Feel the Moment Serum, but cannot find it.

Asked by: JWaldo
Hi there! We are more than happy to help you with this today. Each stands alone to treat and prime your skin. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. This is also amazing for use at nighttime with its soothing lavender scent and ultra-hydrating properties. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-09-12

I have terrible rosacea and perioral dermatitis and just started using your Bye Bye Redness line. Is this the best primer to use? 

Asked by: Dbartlett
Hi there! Thank you for reaching out to us. You can absolutely look into the No. 50 Serum™ Anti-Aging Collagen Veil Primer to pair with your Bye Bye Redness products! IT is formulated with 50 beneficial ingredients to soothe, nurture, and lock in moisture for flawless makeup application. Adding a primer underneath your products extends the wear, and creates a base for your complexion products. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-14

I normally use bye bye pores primer to help with my oily skin. It keeps the shine away all day, will this product do the same? 

Asked by: SamanthaM
Hi there! Thank you for reaching out to us. No 50 Primer is a great every day primer for all skin types. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. If you're looking to specifically control oil and shine, we recommend sticking with the Bye Bye Pores Primer! We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-24

I usually dont wear makeup. Can the No. 50 serum be used alone? What will the benefits be?

Asked by: Redheded1
Hi there! Thank you for reaching out to us. You can absolutely apply No. 50 Serum™ Anti-Aging Collagen Veil Primer onto clean skin, or over your moisturizer! No. 50 Primer Serum is packed with over 50 ingredients and essential oils to give a boost of hydration. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! We hope you try IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-28

I am now using the CC cream. It says it includes a primer so do I still need to use No. 50 serum?

Asked by: nicole2017
Hi there! Thank you for your question. CC+ Cream is formulated with 7 products in 1 including a poreless finish primer! While you may not need an additional primer before application, you absolutely can pair IT with No. 50 Serum™ for even longer wear and to nurture your skin and lock in moisture! Application of your products is based on your skin care needs, and preference! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-12

Does this serum contain vit E?

Asked by: Jackrabbit
Hi there! Thank you for reaching out to us. No. 50 Serum™ Anti-Aging Collagen Veil Primer is formulated with 50 beneficial ingredients including Vitamin E. You can view the full list of active ingredients on the product page. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-05-16

What is the difference between the Bye Bye Lines Serum and the No. 50 Collagen Primer?

Asked by: r0se
Hi there, we're happy to help with this! While No. 50 is a primer serum, we do suggest using IT after moisturizing to prep skin for super smooth make up application that will last all day! Bye Bye Lines Serum is your true skin serum, IT lifts, firms and fills in wrinkles/fine lines while working to deeply hydrate your skin! IT has vitamins and licorice root to really have a brightening effect on the skin all while improving skin texture, tone and elasticity! Hope this is helpful. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-05-07

Is it normal for the no. 50 to smell so foul? It smells so bad I hate to put on my face.

Asked by: Orphan annie
Hi there! Thank you for reaching out to us. We are so sorry to hear you're experiencing this with your No. 50 Serum Anti-Aging Collagen Veil Primer. We can assure you this is not a known issue, and is something our teams would defiantly want to look into further. We ask that you reach out to our team directly at info@it-cosmetics.com with further information. Looking forward to hearing from you soon! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-15
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