No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer

$48.00

“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 US fl. oz. / 30 ml

$48.00

$48.00

Availability:

In Stock

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer

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No. 50 Serum™ Anti-Aging Collagen Veil Primer is rated 4.7 out of 5 by 275.
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Why You'll Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, GLYCERIN, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYMETHYLSILSESQUIOXANE, POLYSILICONE-11, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBITAN OLIVATE, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, DISODIUM EDTA, PROPYLENE GLYCOL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MARIS AQUA/SEA WATER/EAU DE MER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ORBIGNYA OLEIFERA SEED OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, ILLITE, BETULA PLATYPHYLLA JAPONICA JUICE, PERFLUOROHEXANE, HIBISCUS SABDARIFFA FLOWER EXTRACT, CAVIAR EXTRACT, SNAIL SECRETION FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL NONANOATE, ALCOHOL, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, PERFLUORODECALIN, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, PENTAFLUOROPROPANE, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, STEARETH-20, MARRUBIUM VULGARE EXTRACT, PHENOXYETHANOL, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, HYDROGENATED LECITHIN, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, CHRYSIN, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7, CHLORHEXIDINE DIGLUCONATE, TITANIUM DIOXIDE (CI 77891), MICA (CI 77019).
How to Apply & Beauty Tips
Real Results
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

How to Apply

No. 50 Serum™ Anti-Aging Collagen Veil Primer

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

Real Beauty. Real Results.TM

Clinically shown results!

  • 96% saw softer, smoother skin*
  • 88% saw brighter, younger-looking skin*
  • 77% saw reduction in the appearance of pores and wrinkles*

*Results observed in a consumer panel survey.

Customer Reviews

Rated 5 out of 5 by from Love this product!!! I love using this product. It makes my skin feel great! So soft. I love to use it even if I don’t wear anything else! It really pampers your skin!
Date published: 2019-11-06
Rated 5 out of 5 by from Use daily I use this product daily and find it complements feel the moment and secret sauce to compliment my morning and nightly facial routine
Date published: 2019-11-05
Rated 5 out of 5 by from The Best Unlike anything I have ever used. So light and makes my makeup apply smooth, keeps ny skin semi matte all day, light fresh scent, my skin loves this.
Date published: 2019-11-04
Rated 5 out of 5 by from Silky skin with regular use Gives my face a silky feel and makeup application goes on with out settling in any creases or looking crepey
Date published: 2019-11-03
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Questions & Answers

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I use Porefessional application already and I am very happy with it. I just purchased the No 50 Serum. How would I apply the serum? Would I use my pore application first, then the moisturizer and finally your serum?

Asked by: Suegt
Hi there! Thank you for reaching out to us! Since our No.50 Serum is a serum and primer in one, you may not need to use both No.50 and your Porefessional Primer at the same time. If you'd like, we recommend using your primer and moisturizer in the morning, and then your moisturizer and No.50 serum at night to increase hydration and keep the skin-loving ingredients working around the clock. We hope this helps! XOXO Halsey
Answered by: Halsey
Date published: 2019-11-11

I am looking for a primer. I used smash box and it dried my skin out. Then I tried Pur 4-1 and it broke my face out. All of my other products are IT. Which primer would be good for sensitive skin to help smooth makeup and maintain good health for skin? 

Asked by: Ellie1313
Hi there! Thanks for reaching out to us! Based on the information provided, we recommend using our No.50 Serum. This hydrating primer and serum in one, nurtures your skin while also protecting IT. The formula works to prepare your skin for makeup application by creating a thin barrier over the surface of your skin. Not only does IT lock in moisture, but IT also helps diffuse the appearance of visible pores and prevents product from setting into fine lines for soft and smooth makeup applicaiton. We hope you check IT out! XOXO
Answered by: Halsey
Date published: 2019-10-23

Would this be the right primer for me? I'm 61, have deep wrinkles between eyebrows, small lines around mouth, light medium skin tone, not oily or dry. Using your CC+ Cream and just received your Bye Bye Lines. Everything settles into my wrinkles/lines.

Asked by: Lochkelly
Hi there! Thanks for reaching out to us! Based on the information provided, we think you'll love our No.50 Serum. This hydrating primer and serum in one, nurtures your skin while also protecting IT. The formula works to prepare your skin for makeup application by creating a thin barrier over the surface of your skin that helps diffuse the appearance of visible pores and prevents product from setting into fine lines. We hope you check IT out! XOXO Halsey
Answered by: Halsey
Date published: 2019-10-22

where does the HYDROLYZED COLLAGEN come from for the product? Specifically, please.

Asked by: KCGirl
Hi there! Thank you so much for reaching out! Our hydrolyzed collagen is marine-based. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-07

I seen where you can maybe get a sample first for sensitive skin. How would i put a request gift a sample first?

Asked by: Grandma44
Hi there! Thank you for reaching out to us. Unfortunatly at this time, we do not have the ability to send samples stand-alone. Our samples are offered as an IT Girl shopping perk at checkout. We can send 3 free samples from our sample selection with any order you place via www.itcosmetics.com and you should know we have a 30 day money back guarantee for anything you are unhappy with. To view our current offers, kindly visit the link below. We hope this helps. XOXO Tina https://www.itcosmetics.com/offers
Answered by: IT Cosmetics
Date published: 2019-10-04

This would be perfect if it has a topical SPF ... any way this could be done ???

Asked by: Big Kitty
Hi there! Thank you for reaching out to us. While No. 50 Serum™ Anti-Aging Collagen Veil Primer is not formulated with sunscreen protection, you can absolutely pair IT with your favorite SPF product on top. If you prefer an all in one product, we recommend looking into our Anti-Aging Armour Tinted Sunscreen SPF 50+! IT can be used as your moisturizer, anti-aging serum, primer and sunscreen. We hope you try IT out. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-10-01

How does the No. 5 Serum compare to the feel the moment serum? I normally use the Feel the Moment Serum, but cannot find it.

Asked by: JWaldo
Hi there! We are more than happy to help you with this today. Each stands alone to treat and prime your skin. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. This is also amazing for use at nighttime with its soothing lavender scent and ultra-hydrating properties. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-09-12

I have terrible rosacea and perioral dermatitis and just started using your Bye Bye Redness line. Is this the best primer to use? 

Asked by: Dbartlett
Hi there! Thank you for reaching out to us. You can absolutely look into the No. 50 Serum™ Anti-Aging Collagen Veil Primer to pair with your Bye Bye Redness products! IT is formulated with 50 beneficial ingredients to soothe, nurture, and lock in moisture for flawless makeup application. Adding a primer underneath your products extends the wear, and creates a base for your complexion products. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-14
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