SALE
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 US fl. oz. / 30 ml

$48.00

$41.00

$48.00

$41.00

Availability:

In Stock

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer

  • Share L'Oreal on Facebook
  • Pin It
No. 50 Serum™ Anti-Aging Collagen Veil Primer is rated 4.7 out of 5 by 210.
  • y_2019, m_10, d_14, h_7
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.13
  • cp_2, bvpage2n
  • co_hasreviews, tv_19, tr_191
  • loc_en_US, sid_ITC_508, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 13ms
  • reviews, product
Why You'll Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, GLYCERIN, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYMETHYLSILSESQUIOXANE, POLYSILICONE-11, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBITAN OLIVATE, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, DISODIUM EDTA, PROPYLENE GLYCOL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MARIS AQUA/SEA WATER/EAU DE MER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ORBIGNYA OLEIFERA SEED OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, ILLITE, BETULA PLATYPHYLLA JAPONICA JUICE, PERFLUOROHEXANE, HIBISCUS SABDARIFFA FLOWER EXTRACT, CAVIAR EXTRACT, SNAIL SECRETION FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL NONANOATE, ALCOHOL, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, PERFLUORODECALIN, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, PENTAFLUOROPROPANE, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, STEARETH-20, MARRUBIUM VULGARE EXTRACT, PHENOXYETHANOL, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, HYDROGENATED LECITHIN, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, CHRYSIN, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7, CHLORHEXIDINE DIGLUCONATE, TITANIUM DIOXIDE (CI 77891), MICA (CI 77019).
How to Apply & Beauty Tips
Real Results
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

How to Apply

No. 50 Serum™ Anti-Aging Collagen Veil Primer

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

Real Beauty. Real Results.TM

Clinically shown results!

  • 96% saw softer, smoother skin*
  • 88% saw brighter, younger-looking skin*
  • 77% saw reduction in the appearance of pores and wrinkles*

*Results observed in a consumer panel survey.

Customer Reviews

Rated 5 out of 5 by from Hands down the best SERUM for dry sensitive skin! Just bought my second bottle. Worked well with my dry and extremely sensitive skin with my first bottle. I managed to see the result of about 2 weeks of usage. I'm using the serum with confidence in a cream moisturiser.
Date published: 2019-09-10
Rated 5 out of 5 by from Truly AMAZING I received a sample of this last week. I've never had a serum or primer before. This has me a believer- I wish I could put it all over my body. Not greasy yet my skin feels soft as a baby.
Date published: 2019-09-09
Rated 5 out of 5 by from LOVE LOVE this Serum! I rarely use lotion anymore, I only use this serum. It is expensive but so worth it. My face feels smooth and being 45 years old I have no wrinkles. This has been one of the best purchases I have made.
Date published: 2019-08-01
Rated 3 out of 5 by from It’s ok I’m not in love with this product, I will probably try another primer next time. I am not sure why, I just have used better primers in the past.
Date published: 2019-07-27
Rated 5 out of 5 by from Addresses All My Concerns I've only used this wonderful product for a couple of weeks but must admit I was able to see and feel a difference. Skin smoother, fewer fine wrinkles, and lines appeared diminished! I'm actually not one to write the typed of comments. but I am completely sold on this whole line. I am almost 65 yo, very pale, with true Auburn hair, blue eyes, and lots of skin damage (read freckles!). I have had melanoma and squamous cell cancers. Now proper skin care is a must for me! Thank you, IT Cosmetics! LeeLee
Date published: 2019-07-26
Rated 5 out of 5 by from I am 79 years young!!! THIS is the BEST serum/ primer I have ever used!!!!!
Date published: 2019-07-09
Rated 4 out of 5 by from Only 1 Issue I ABSOLUTELY ❤️ This product. I just wish that the bottle came completely filled. Especially for the price point. It is the best facial product I have ever used. But after only 2 uses and only applying in my t-zone and forehead, it disappoints me that my bottle already looks like this.
Date published: 2019-05-25
Rated 5 out of 5 by from I really works I've been using this on my face for 3 weeks and I can see the difference in the size of my pores. My skin even looks good without makeup, and I'm 67.
Date published: 2019-05-07
Rated 1 out of 5 by from Not good, over priced I bought this recently for the first time. It doesn't keep the makeup intact. Plus I noticed break outs also. My money went to waste.
Date published: 2019-05-04
Rated 5 out of 5 by from My skin loves this stuff!! When a single mother and student shells out big bucks on cosmetics and skincare you better believe it’s good stuff. After moving my skin was dry and breaking out... sometimes after a shower my face would actually hurt. No. 50 Serum changed my skin for the better. It is hydrated and smooth. It no longer hurts and looks so bright and I will be buying this product for as long as I can.
Date published: 2019-05-01
Rated 5 out of 5 by from Beautiful skin I absolutely love this product! I noticed I got so many compliments on my skin after I started using this product. People will always tell me your skin looks amazing. I’m 43 and people can’t believe it. This product is my go to for skin care!
Date published: 2019-03-08
Rated 5 out of 5 by from I’ve found a new primer! I’ve been using this product consistently for 3 weeks and I love it! It goes on silky smooth and I can tell a noticeable difference in the longevity of my makeup throughout the day.
Date published: 2019-03-07
Rated 5 out of 5 by from My go to primer! I have used this primer for a couple of years. Its my go to no matter what foundation (liquid) that I use. Very smoothing and feels nourishing. I haven't found another that works as good.
Date published: 2019-03-04
Rated 3 out of 5 by from Light silky feel I have been using this for about 2 weeks and love the light silky feel on my skin. I don’t recommend it as a primer, it seems to make my lines around my eyes more visible.
Date published: 2019-02-26
Rated 5 out of 5 by from This is Great. Your No.50 serum feels so wonderful. I have worn it long enough to get the true results. But I have no doubts it will do the trick!
Date published: 2019-02-18
Rated 5 out of 5 by from Amazing product for aging skin!! Love this primer!! I am 62 years old and it really does make my skin feel velvety soft, plus it truly helps my makeup last all day. It is pricey, so I only uae it for special occasions or when I need my makeup to look fresh from morning until night.
Date published: 2019-02-18
Rated 5 out of 5 by from Best ever This is my second purchase of No 50 serum And I know it won’t be the last It feels wonderful, smells wonderful, and knowing it Works toward keeping my skin looking great makes it a perfect choice
Date published: 2019-02-16
Rated 5 out of 5 by from Love this serum! I have tried many facial products. Most are too thick and heavy or have a strong, unpleasant odor. No. 50 is lightweight, has a pleasant, light fragrance, and has a velvety softness on my skin.
Date published: 2019-02-16
Rated 4 out of 5 by from Works great for me. This is my 2nd bottle of the veil primer I love it. It is thicker and "tackier" than other primers I have tried, but it covers your pores better and really helps foundation stay in place. Just make sure it completely dries befor applying any makeup.
Date published: 2019-02-13
Rated 5 out of 5 by from Love this serum!! I am 66 and I love this serum! I live in Florida and in the summer I use this serum as my only moisturizer under my IT foundation. My make-up goes on flawlessly and stays put. In the winter when my skin tends to be drier, I use both a moisturizer and then this serum before putting on my make-up. What I truly love about this serum is that it gives my skin a dewy glow that people notice!
Date published: 2019-02-11
Rated 5 out of 5 by from Great skincare I use this product as the last thing I use before bed. I use the other primer as primer. No. 50 leaves my skin soft and dewy.
Date published: 2019-02-08
Rated 3 out of 5 by from I use to love it but... I have went through five bottles of this with the subscription. I use to love it! The scent use to be light with a nice touch of citrus but my last three bottles had an "old chemical" smell to it. It does absorb really well and I do enjoy how soft my skin is afterwards but it's not worth the price. To be honest I haven't notice a difference in my pores or wrinkles.
Date published: 2019-02-05
Rated 2 out of 5 by from Diann26 Made my face soft but very oily throughout the day. Not a great primer for me.
Date published: 2019-01-26
Rated 5 out of 5 by from Like this product very much. Makes my face feel ver soft.
Date published: 2019-01-06
Rated 5 out of 5 by from Skin feels amazing! I couldn’t find a good primer. And not only does this moisturize my face but this works great as a primer. Makeup looks good all day long. And I swear it’s making my skin feel so healthy. Love these products!
Date published: 2018-12-14
Rated 5 out of 5 by from light and amazing moistorizer I have already purchased this item again. I have used a lot of products but this one is amazing.
Date published: 2018-12-04
Rated 5 out of 5 by from I am very happy with this product. Helps with coverage. Leaves my skin very soft.
Date published: 2018-12-02
Rated 5 out of 5 by from Works great as a primer and a moisturizer. My 17 years loves as well! Provides a dewy look to your skin.
Date published: 2018-11-28
Rated 5 out of 5 by from My face is so soft! Very nice primer! I would definitely buy it again, great for daily use.
Date published: 2018-11-25
Rated 5 out of 5 by from Love this product. Face feels silky smooth. It is non-greasy. Thanks.
Date published: 2018-11-23
  • y_2019, m_10, d_14, h_7
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.13
  • cp_2, bvpage2n
  • co_hasreviews, tv_19, tr_191
  • loc_en_US, sid_ITC_508, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 7ms
  • reviews, product

Questions & Answers

Print

Does this serum contain vit E?

Asked by: Jackrabbit
Hi there! Thank you for reaching out to us. No. 50 Serum™ Anti-Aging Collagen Veil Primer is formulated with 50 beneficial ingredients including Vitamin E. You can view the full list of active ingredients on the product page. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-05-16

What is the difference between the Bye Bye Lines Serum and the No. 50 Collagen Primer?

Asked by: r0se
Hi there, we're happy to help with this! While No. 50 is a primer serum, we do suggest using IT after moisturizing to prep skin for super smooth make up application that will last all day! Bye Bye Lines Serum is your true skin serum, IT lifts, firms and fills in wrinkles/fine lines while working to deeply hydrate your skin! IT has vitamins and licorice root to really have a brightening effect on the skin all while improving skin texture, tone and elasticity! Hope this is helpful. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-05-07

Is it normal for the no. 50 to smell so foul? It smells so bad I hate to put on my face.

Asked by: Orphan annie
Hi there! Thank you for reaching out to us. We are so sorry to hear you're experiencing this with your No. 50 Serum Anti-Aging Collagen Veil Primer. We can assure you this is not a known issue, and is something our teams would defiantly want to look into further. We ask that you reach out to our team directly at info@it-cosmetics.com with further information. Looking forward to hearing from you soon! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-15

Does the No. 50 Anti-Aging serum contain vitamin C?

Asked by: Shlee
Hi there! Thank you for reaching out to us! The No.50 Serum does not contain Vitamin C, but does contain ascorbic acid in IT. For any concerns, we do recommend reaching out to your doctor with the full list of ingredients, before use. We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-04-09

I use confidence in a gel lotion moisturizer. How long should I wait after applying it to put primer on?

Asked by: JJinga
Hi there! Thank you for your question. Confidence in a Gel Lotion is fast drying and easy absorbed into skin for a supple, healthy-looking appearance. We recommend waiting about 1-2 minutes before applying your No. 50 Serum on top. A small amount is sufficient for your entire face, neck and under eye area. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-19

I am confused as to when/how to use this product. I like to wear sunscreen in my routine. I purchased the confidence in a cream and the serum/primer. When do I apply sunscreen? Before or after the primer? Thank You.

Asked by: CGregg
Hi there! Thanks for reaching out to us! We recommend applying your sunscreen after your primer, as the last step in your skincare routine, before applying your foundation. We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-07-06

I am 72 years old with deep wrinkles. I use the CC cream. Which primer would you recommend to somewhat smooth the lines under the CC cream? Also, would I be better off using the Bye Bye lines foundation rather than the CC cream?

Asked by: Jerzymom
Hi there! Thank you for your question. Based on the information provided, we absolutely recommend looking into the Bye Bye Lines Serum under your CC + Cream! IT is your anti-aging miracle concentrate that visibly erases the appearance of fine lines and wrinkles, plus improves the look of tone, texture, firmness, suppleness and elasticity. You can absolutely stick with your CC+ Cream, or look into Bye Bye Lines Foundation for a more lightweight coverage! We hope this helps. XOXO Tina. Bye Bye Lines- https://www.itcosmetics.com/face/bye-bye-lines-serum/ITC_645.html#q=bye+bye+lines&start=2
Answered by: IT Cosmetics
Date published: 2019-01-28

When will this be back in stock?

Asked by: Mirandek
Hi there! Thank you for your question. We can assure you, we are working hard to bring No. 50 Serum™ Anti-Aging Collagen Veil Primer back in stock for our IT Girls, and Guys! We recommend you enter your e-mail on the product page to be notified on availability! Make IT a great day. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-01-27

What is difference between feel the moment & no 50 serum?

Asked by: JanRose
Hi there! We are more than happy to help you with this today. Each stands alone to treat and prime your skin. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. This is also amazing for use at nighttime with its soothing lavender scent and ultra-hydrating properties. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2018-12-17

What is the main difference between No. 50 serum and the Bye Bye Lines Serum? The products smell and feel very similar. Thank you.

Asked by: jacquierae
Hi there! Thank you for your question! No. 50 Serum Anti-Aging Collagen Veil Primer is packed with more than 50 amazing ingredients for younger looking skin, and IT reduces the appearance of visible wrinkles and dryness. Bye Bye Lines Serum is a weightless serum that lifts, firms and fills in wrinkles and fine lines. IT has powerful anti-aging peptides, caviar extract, collagen and algae that deeply hydrate and improve skin barrier repair Instantly restores skin’s natural glow by boosting radiance and vitality. Which you choose is based on personal preference and your skins needs! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2019-01-27

I was told to use primer such as the 50+ serum with Bye Bye Foundation. I also use a moisturizer. Does the 50+ serum go on before or after the moisturizer. (I thought that serum should always be first, but am confused by some of your responses.)

Asked by: Shomaha
Hi there! Thank you for your question. We recommend cleansing your face first, applying your moisturizer, following with No. 50 Serum™ Anti-Aging Collagen Veil Primer, and finishing with your Bye Bye Foundation! As No. 50 is a primer, we recommend using IT right before makeup application to lock in moisture and prep your skin before your foundation! We hope this helps. XOXO Tina.
Answered by: IT Cosmetics
Date published: 2018-11-28

What if the primer I want to buy is out of stock? Can I get a rain check for the 25% off?

Asked by: Lorrie Delgadillo
Hi there! Thank you for your question! We apologize that the Number 50 Serum is currently out of stock, however we do not offer rain checks at this time. We are happy to pass along your interest in IT! Make IT a beautiful day! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-11-27

I am using a serum for getting rid of dark spots. How long do I have to wait before I start using No. 50 Serum?

Asked by: biggum
Hi there! Thank you for your question. We recommend allowing your serum and/or moisturizer to be completely absorbed in your skin before applying your primer. Based on your skin the actual time varies. The primer is the last step to lock in your skincare, and will create a base for your foundation. We hope this helps! XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2018-10-10

Can I use the # 50 serum as a lip primer? If not, what would you recommend? And should lip primer just go on edge of lips or all over?

Asked by: Zelda1
Hi there! Thank you for your question! We recommend applying No 50 Serum to your face, neck and under eye area. At this time we do not have a lip primer, however we are happy to pass along your interest in IT! We love to know what is important to YOU so we can make IT happen. XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-10-10

I'm using several It Cosmetics products including the No. 50 Serum. I recently purchase the Anti-aging Armour SPF 50. Which do I put on first? The primer or the Armour? Thank you.

Asked by: Lauramt2287
Hi there! Thank you for your question! We recommend applying No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application! Wait a few moments for the serum to dry before applying your Anti Aging Armour SPF 50. We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-10-27

Can this be used on eye lids as primer and right under the eyes

Asked by: Lisa33335
Hi there! Thank you for your question! You can use No. 50 Serum on your entire face, neck and under your eye area. You can also use IT over your night time beauty regime to keep the skin loving ingredients working round the clock! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-10-23

Hi, can I use the No.50 serum at night as my pm serum before or after I apply my moisturizer? Thanks.

Asked by: janmari
Hi there! Thank you for reaching out! We recommend applying No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over your night cream to maximize their results while you sleep! Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area! We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-03-05

The prior IT Cosmetics No 50 Serum that I purchased was translucent. Is this a new or replacement version of that product? If so, what is different in addition to it no longer being clear? Thank you.

Asked by: lis10
Hi there! Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-08-07

I am 49. I think I need a serum, moisturizer, primer. I have fine lines and fine wrinkles and noticeable pores. What would you recommend and in what order? My somewhat oily areas are nose and chin. Otherwise my skin is kind of dry.

Asked by: Lauren M
Hi there! Thank you for your question. No. 50 Serum™ can absolutely be used as your one step product. IT is a quick absorbing Serum and Primer that contains 50 beneficial ingredients to nurture your skin, reduce pores, and lock in moisture. You can wear IT alone, or pair IT with Secret Sauce™ underneath. Secret Sauce™ is perfect for all skin types and reduces the look of discoloration, lines and wrinkles.You can pair both products together for added benefits! You can find Secret Sauce using the link below. We hope this helps! XOXO Tina. https://www.itcosmetics.com/whats-new/secret-sauce/ITC_696.html?dwvar_ITC__696_shade=shade#start=2
Answered by: IT Customer Care Expert
Date published: 2018-07-31

I"m allergic to fragrances. Does this contain fragrance and/or perfume? Does it have a strong perfume smell?

Asked by: HeidiU
Hi there, thanks for reaching out! We list full ingredient lists of each product on their respective product page. If you are highly allergic to an ingredient, we do recommend taking our ingredients list to your physician and consulting with them before use. Please let us know if you have any questions! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-07-24

Does or can this replace the IT primer  I currently use? 

Asked by: Waitinontheday
Hi there! Thank you for your question. No. 50 Serum™ is your multi-tasking hydrating primer and serum in one! You can absolutely use IT in place of your current moisturizer or primer before makeup application, or alone. We hope this helps! XOXO Tina
Answered by: IT Customer Care Expert
Date published: 2018-07-20

Is this ok for someone with combination skin with a more oily nose?

Asked by: Liz619
Hi there, thank you for your question! No. 50 Primer is made with good for you, skin loving ingredients, and is made for sensitive skin.The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers! We hope you try IT out! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-07-12

How does this product differ from the Bye Bye Lines serum?

Asked by: Schnipper
Hi, we’re happy to help with this! While No. 50 Is a primer serum, we do suggest using IT after moisturizing to prep skin for super smooth make up application. Bye Bye Lines Serum is your true skin serum, IT lifts, firms and fills in wrinkles/fine lines while working to deeply hydrate your skin! IT has vitamins and licorice root to really have a brightening effect on the skin all while improving skin texture, tone and elasticity! We think you will love them both! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-08-21

I use the Confidence in a Compact and love it and am getting ready to start use the Confidence in a cream. Can I use those together or will it be to much!

Asked by: Nrrgjgg
Hi there, thank you so much for reaching out. You can absolutely use Confidence in a Cream and Confidence in a Compact together. IT is all about personal preference. Both will offer intense hydration to your skin while minimizing the appearance of fine lines and wrinkles. We hope you try it out! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-03-28

If the #50 serum is a primer meant to create a barrier for smooth makeup application. If you're using bye bye foundation, will you still get the benefits of the moisturizer or is it blocked by the primer? Can they be used together?

Asked by: pstaver
Which product should be applied first?
Answered by: MsFrogger69
Date published: 2018-12-22

What size is this bottle?

Asked by: Nostalgia
Hi there, thank you so much for reaching out to us! No. 50 Serum Anti-Aging Collagen Veil Primer is1 US fl. oz. / 30 ml! We hope this helps! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-03-21

Does this product help stop acne from appearing? Does it also a product that you would recommend for teens?

Asked by: Bbig
Hi there, thanks for your question! No. 50 Primer is not an acne treatment or preventative acne product. This product is a primer to prep your skin for makeup as IT hydrates, blurs the appearance of skin imperfections, and smooths the appearance of skin texture. This product can be used on skin of all ages as well! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2018-03-07

Should I use this before or after applying sunscreen?

Asked by: June10
Hi there, thanks for reaching out! We recommend applying your sunscreen before the No. 50 Serum Anti-Aging Collagen Veil Primer! We hope this helps! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2019-03-05

What is the difference between No. 50 Serum Collagen Veil Anti-Aging Primer and Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum? I currently use Feel the moment and need to know if I should switch. Thx!

Asked by: amboyle12
Hi there, thank you so much for reaching out. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin! We hope this helps! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-06-03

I thought serum was meant to apply before moisturizer, so I usually apply Bye bye lines and then Confidence in a cream. For the #50 serum, I would switch and apply Confidence in a cream first then #50?

Asked by: skapio
Hi there! Thank you so much for your question. Since No. 50 is a serum primer, we would recommend applying IT after your Confidence In A Cream and before your foundation to smoothe the skin and prep IT for flawless foundation application. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2018-07-04
  • y_2019, m_10, d_14, h_7CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.13
  • cp_2, bvpage2n
  • co_hasquestionsanswers, tq_82
  • loc_en_US, sid_ITC_508, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 56ms
  • questions, product