No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer

$48.00

“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer
1 US fl. oz. / 30 ml

$48.00

$48.00

Availability:

In Stock

No. 50 Serum™ Anti-Aging Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Anti-aging Collagen Veil Primer

  • Share L'Oreal on Facebook
  • Pin It
No. 50 Serum™ Anti-Aging Collagen Veil Primer is rated 4.7 out of 5 by 342.
  • y_2020, m_2, d_20, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.5
  • cp_2, bvpage2n
  • co_hasreviews, tv_116, tr_226
  • loc_en_US, sid_ITC_508, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 121ms
  • reviews, product
Why You'll Love IT

A true beauty breakthrough. Multi-tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.

Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful antioxidants and vitamins including vitamin A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all daylong, while hyaluronic acid provides a healthy drink of hydration your skin. Aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc- free, sulfate-free and cruelty-free.

Key Benefits
  • Developed with plastic surgeons
  • Packed with more than 50 amazing ingredients for younger looking skin
  • Reduces the appearance of visible wrinkles and dryness
Ingredients
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, GLYCERIN, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYMETHYLSILSESQUIOXANE, POLYSILICONE-11, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBITAN OLIVATE, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, DISODIUM EDTA, PROPYLENE GLYCOL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MARIS AQUA/SEA WATER/EAU DE MER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ORBIGNYA OLEIFERA SEED OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, ILLITE, BETULA PLATYPHYLLA JAPONICA JUICE, PERFLUOROHEXANE, HIBISCUS SABDARIFFA FLOWER EXTRACT, CAVIAR EXTRACT, SNAIL SECRETION FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL NONANOATE, ALCOHOL, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, PERFLUORODECALIN, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, PENTAFLUOROPROPANE, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, STEARETH-20, MARRUBIUM VULGARE EXTRACT, PHENOXYETHANOL, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, HYDROGENATED LECITHIN, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, CHRYSIN, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7, CHLORHEXIDINE DIGLUCONATE, TITANIUM DIOXIDE (CI 77891), MICA (CI 77019).
How to Apply & Beauty Tips
Real Results
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

How to Apply

How to Apply

Apply No. 50 Serum™ Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty Tips

Use No. 50 SerumTM Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!

Real Beauty. Real Results.TM

Clinically shown results!

  • 96% saw softer, smoother skin*
  • 88% saw brighter, younger-looking skin*
  • 77% saw reduction in the appearance of pores and wrinkles*

*Results observed in a consumer panel survey.

Customer Reviews

Rated 5 out of 5 by from Evens out skin tone Makeup applies much smoother after using this product. I’ve even worn this without makeup and it makes my skin even toned.
Date published: 2020-01-12
Rated 4 out of 5 by from Pretty Great Primer This lovely lightweight, skin-plumping elixir is a perfect layer after day cream and before the fabulous Bye-bye lines foundation. Love
Date published: 2019-12-28
Rated 5 out of 5 by from Makeup just glides on My makeup just glides on!! I feel like it takes less time to get ready. I haven't used it long enough to see any benefits from the anti-aging ingredients. But I'm loving it just as a primer
Date published: 2019-12-27
Rated 5 out of 5 by from Collagen Veil Primer I love how this easily glides across my skin, yet soaks in completely.
Date published: 2019-12-25
Rated 5 out of 5 by from A winner! I love this primer! It goes on smoothly and brightens the skin.
Date published: 2019-12-18
Rated 5 out of 5 by from VERY nice! This primer provides a flawless canvas for applying foundation. Light and sheer.
Date published: 2019-12-16
Rated 5 out of 5 by from Nice feel I was introduced to the product by store clerk at Macy’s. I have been using it ever since
Date published: 2019-12-15
Rated 5 out of 5 by from Makes a big difference Primer - Makes a big difference I was not aware how much better my skin would feel. My foundation looks so much better and even.
Date published: 2019-12-11
Rated 5 out of 5 by from Great Product I’m 63 and have used various products. I actually feel but most of all see a big difference with fine wrinkles, makeup in my wrinkles, sagging skin, etc. I really like this product and definitely would recommend to others my age.
Date published: 2019-12-08
Rated 3 out of 5 by from Not impressed I’ve used it a few times, I don’t notice a difference at all.
Date published: 2019-12-05
Rated 5 out of 5 by from The Best This has given my face new life! It helps erase lines & wrinkles and seems to plump up my skin! Cant live without it.
Date published: 2019-12-01
Rated 5 out of 5 by from Love this product Love this product. It makes applying makeup so much easier. Plus it Great for my skin. I will be 80 7 weeks and It Cosmetics really does a wonderful job for me. Makes me feel younger and look younger. Thank you Mary Lou :)
Date published: 2019-11-21
Rated 5 out of 5 by from Loving this product Loving this product. My makeup goes on so much more smoother after using and makes my skin look firmer and more rested even when I use it after moisturizing and not using makeup.
Date published: 2019-11-15
Rated 5 out of 5 by from Excellent Product! This is an excellent product! It makes my skin silky soft. My makeup does not settle in the fine lines. It literally makes my skin look younger.
Date published: 2019-11-13
Rated 5 out of 5 by from Love this product!!! I love using this product. It makes my skin feel great! So soft. I love to use it even if I don’t wear anything else! It really pampers your skin!
Date published: 2019-11-06
Rated 5 out of 5 by from Use daily I use this product daily and find it complements feel the moment and secret sauce to compliment my morning and nightly facial routine
Date published: 2019-11-05
Rated 5 out of 5 by from The Best Unlike anything I have ever used. So light and makes my makeup apply smooth, keeps ny skin semi matte all day, light fresh scent, my skin loves this.
Date published: 2019-11-04
Rated 5 out of 5 by from Silky skin with regular use Gives my face a silky feel and makeup application goes on with out settling in any creases or looking crepey
Date published: 2019-11-03
Rated 4 out of 5 by from Serum Nice product. Feels good on the skin, but haven’t really noticed lines less pronounced.
Date published: 2019-11-02
Rated 5 out of 5 by from Amazing Primer This primer is amazing!! It’s smooth, light and doesn’t make my skin oily. My foundation stays on all day!
Date published: 2019-11-02
Rated 5 out of 5 by from Great face serum This serum does a great job of smoothing out my skin and preparing it for makeup. It minimizes pokes and fine lines. I use it every day as my skin prep before makeup application.
Date published: 2019-10-28
Rated 5 out of 5 by from Improved my under eye mess!! I absolutely love this product! I had pretty big bags under my eyes but since using this product it has significantly decreased. I’ll never stop using it!
Date published: 2019-10-28
Rated 5 out of 5 by from The best!!! Worth the money! Amazing! Makes my skin feel so soft and keeps my make up stay put!! Love love love!!
Date published: 2019-10-26
Rated 5 out of 5 by from Excellent Primer I use it mainly as a primer. It is light and allows my makeup to go on beautifully. Best serum/primer I have ever used!
Date published: 2019-10-25
Rated 5 out of 5 by from Great Primer LOVE this primer my makeup looks so smooth and finished!
Date published: 2019-10-25
Rated 5 out of 5 by from Love!! I saw a difference in my skin when I ran out of the product. Thought it’s a bit expensive and maybe I’ll look for another product, with in days I went to buy it again and I have been using it for a few years now. Highly recommended it!
Date published: 2019-10-25
Rated 5 out of 5 by from You need this in your makeup bag! I love this product because it primes your skin perfectly for a makeup or makeup free look while still feeling lightweight and fresh.
Date published: 2019-10-24
Rated 5 out of 5 by from Great primer This serum goes on silky smooth. Great primer for It cc cream. Love it
Date published: 2019-10-23
Rated 5 out of 5 by from Best Primer I have been using this primer for a couple of years. I’ve tried other primers during that time also, but none compare to this one. I get a lot of compliments on my skin & I believe this primer has a lot to do with it. Highly recommend!!
Date published: 2019-10-23
Rated 5 out of 5 by from I love it! My skin looks and feels amazing and I have been only using it for a week. I replaced it with a different serum, but continiued to use the other same facial products, and my skin looks amazing. I am always afraid to try something new because my face breaks out so easily, but i have had no breakouts at all. I wish it was cheaper, but I think I will be using this product for a long time.
Date published: 2019-10-23
  • y_2020, m_2, d_20, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.5
  • cp_2, bvpage2n
  • co_hasreviews, tv_116, tr_226
  • loc_en_US, sid_ITC_508, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 7ms
  • reviews, product

Questions & Answers

Print

I have terrible rosacea and perioral dermatitis and just started using your Bye Bye Redness line. Is this the best primer to use? 

Asked by: Dbartlett
Hi there! Thank you for reaching out to us. You can absolutely look into the No. 50 Serum™ Anti-Aging Collagen Veil Primer to pair with your Bye Bye Redness products! IT is formulated with 50 beneficial ingredients to soothe, nurture, and lock in moisture for flawless makeup application. Adding a primer underneath your products extends the wear, and creates a base for your complexion products. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-08-14

I normally use bye bye pores primer to help with my oily skin. It keeps the shine away all day, will this product do the same? 

Asked by: SamanthaM
Hi there! Thank you for reaching out to us. No 50 Primer is a great every day primer for all skin types. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. If you're looking to specifically control oil and shine, we recommend sticking with the Bye Bye Pores Primer! We hope this helps. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-07-24

I usually dont wear makeup. Can the No. 50 serum be used alone? What will the benefits be?

Asked by: Redheded1
Hi there! Thank you for reaching out to us. You can absolutely apply No. 50 Serum™ Anti-Aging Collagen Veil Primer onto clean skin, or over your moisturizer! No. 50 Primer Serum is packed with over 50 ingredients and essential oils to give a boost of hydration. Powerful antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! We hope you try IT out! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-28

I am now using the CC cream. It says it includes a primer so do I still need to use No. 50 serum?

Asked by: nicole2017
Hi there! Thank you for your question. CC+ Cream is formulated with 7 products in 1 including a poreless finish primer! While you may not need an additional primer before application, you absolutely can pair IT with No. 50 Serum™ for even longer wear and to nurture your skin and lock in moisture! Application of your products is based on your skin care needs, and preference! We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-06-12

Does this serum contain vit E?

Asked by: Jackrabbit
Hi there! Thank you for reaching out to us. No. 50 Serum™ Anti-Aging Collagen Veil Primer is formulated with 50 beneficial ingredients including Vitamin E. You can view the full list of active ingredients on the product page. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-05-16

What is the difference between the Bye Bye Lines Serum and the No. 50 Collagen Primer?

Asked by: r0se
Hi there, we're happy to help with this! While No. 50 is a primer serum, we do suggest using IT after moisturizing to prep skin for super smooth make up application that will last all day! Bye Bye Lines Serum is your true skin serum, IT lifts, firms and fills in wrinkles/fine lines while working to deeply hydrate your skin! IT has vitamins and licorice root to really have a brightening effect on the skin all while improving skin texture, tone and elasticity! Hope this is helpful. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-05-07

Is it normal for the no. 50 to smell so foul? It smells so bad I hate to put on my face.

Asked by: Orphan annie
Hi there! Thank you for reaching out to us. We are so sorry to hear you're experiencing this with your No. 50 Serum Anti-Aging Collagen Veil Primer. We can assure you this is not a known issue, and is something our teams would defiantly want to look into further. We ask that you reach out to our team directly at info@it-cosmetics.com with further information. Looking forward to hearing from you soon! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-04-15

Does the No. 50 Anti-Aging serum contain vitamin C?

Asked by: Shlee
Hi there! Thank you for reaching out to us! The No.50 Serum does not contain Vitamin C, but does contain ascorbic acid in IT. For any concerns, we do recommend reaching out to your doctor with the full list of ingredients, before use. We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-04-09

I use confidence in a gel lotion moisturizer. How long should I wait after applying it to put primer on?

Asked by: JJinga
Hi there! Thank you for your question. Confidence in a Gel Lotion is fast drying and easy absorbed into skin for a supple, healthy-looking appearance. We recommend waiting about 1-2 minutes before applying your No. 50 Serum on top. A small amount is sufficient for your entire face, neck and under eye area. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-03-19

I am confused as to when/how to use this product. I like to wear sunscreen in my routine. I purchased the confidence in a cream and the serum/primer. When do I apply sunscreen? Before or after the primer? Thank You.

Asked by: CGregg
Hi there! Thanks for reaching out to us! We recommend applying your sunscreen after your primer, as the last step in your skincare routine, before applying your foundation. We hope this helps! XOXO Ellie
Answered by: IT Cosmetics
Date published: 2019-07-06

I am 72 years old with deep wrinkles. I use the CC cream. Which primer would you recommend to somewhat smooth the lines under the CC cream? Also, would I be better off using the Bye Bye lines foundation rather than the CC cream?

Asked by: Jerzymom
Hi there! Thank you for your question. Based on the information provided, we absolutely recommend looking into the Bye Bye Lines Serum under your CC + Cream! IT is your anti-aging miracle concentrate that visibly erases the appearance of fine lines and wrinkles, plus improves the look of tone, texture, firmness, suppleness and elasticity. You can absolutely stick with your CC+ Cream, or look into Bye Bye Lines Foundation for a more lightweight coverage! We hope this helps. XOXO Tina. Bye Bye Lines- https://www.itcosmetics.com/face/bye-bye-lines-serum/ITC_645.html#q=bye+bye+lines&start=2
Answered by: IT Cosmetics
Date published: 2019-01-28

When will this be back in stock?

Asked by: Mirandek
Hi there! Thank you for your question. We can assure you, we are working hard to bring No. 50 Serum™ Anti-Aging Collagen Veil Primer back in stock for our IT Girls, and Guys! We recommend you enter your e-mail on the product page to be notified on availability! Make IT a great day. XOXO Tina
Answered by: IT Cosmetics
Date published: 2019-01-27

What is difference between feel the moment & no 50 serum?

Asked by: JanRose
Hi there! We are more than happy to help you with this today. Each stands alone to treat and prime your skin. No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. This is also amazing for use at nighttime with its soothing lavender scent and ultra-hydrating properties. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. We hope this helps! XOXO Tina
Answered by: IT Cosmetics
Date published: 2018-12-17

What is the main difference between No. 50 serum and the Bye Bye Lines Serum? The products smell and feel very similar. Thank you.

Asked by: jacquierae
Hi there! Thank you for your question! No. 50 Serum Anti-Aging Collagen Veil Primer is packed with more than 50 amazing ingredients for younger looking skin, and IT reduces the appearance of visible wrinkles and dryness. Bye Bye Lines Serum is a weightless serum that lifts, firms and fills in wrinkles and fine lines. IT has powerful anti-aging peptides, caviar extract, collagen and algae that deeply hydrate and improve skin barrier repair Instantly restores skin’s natural glow by boosting radiance and vitality. Which you choose is based on personal preference and your skins needs! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2019-01-27

I was told to use primer such as the 50+ serum with Bye Bye Foundation. I also use a moisturizer. Does the 50+ serum go on before or after the moisturizer. (I thought that serum should always be first, but am confused by some of your responses.)

Asked by: Shomaha
Hi there! Thank you for your question. We recommend cleansing your face first, applying your moisturizer, following with No. 50 Serum™ Anti-Aging Collagen Veil Primer, and finishing with your Bye Bye Foundation! As No. 50 is a primer, we recommend using IT right before makeup application to lock in moisture and prep your skin before your foundation! We hope this helps. XOXO Tina.
Answered by: IT Cosmetics
Date published: 2018-11-28

What if the primer I want to buy is out of stock? Can I get a rain check for the 25% off?

Asked by: Lorrie Delgadillo
Hi there! Thank you for your question! We apologize that the Number 50 Serum is currently out of stock, however we do not offer rain checks at this time. We are happy to pass along your interest in IT! Make IT a beautiful day! XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-11-27

I am using a serum for getting rid of dark spots. How long do I have to wait before I start using No. 50 Serum?

Asked by: biggum
Hi there! Thank you for your question. We recommend allowing your serum and/or moisturizer to be completely absorbed in your skin before applying your primer. Based on your skin the actual time varies. The primer is the last step to lock in your skincare, and will create a base for your foundation. We hope this helps! XOXO Tina.
Answered by: IT Customer Care Expert
Date published: 2018-10-10

Can I use the # 50 serum as a lip primer? If not, what would you recommend? And should lip primer just go on edge of lips or all over?

Asked by: Zelda1
Hi there! Thank you for your question! We recommend applying No 50 Serum to your face, neck and under eye area. At this time we do not have a lip primer, however we are happy to pass along your interest in IT! We love to know what is important to YOU so we can make IT happen. XOXO Scarlett
Answered by: IT Cosmetics
Date published: 2018-10-10

I'm using several It Cosmetics products including the No. 50 Serum. I recently purchase the Anti-aging Armour SPF 50. Which do I put on first? The primer or the Armour? Thank you.

Asked by: Lauramt2287
Hi there! Thank you for your question! We recommend applying No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application! Wait a few moments for the serum to dry before applying your Anti Aging Armour SPF 50. We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-10-27

Can this be used on eye lids as primer and right under the eyes

Asked by: Lisa33335
Hi there! Thank you for your question! You can use No. 50 Serum on your entire face, neck and under your eye area. You can also use IT over your night time beauty regime to keep the skin loving ingredients working round the clock! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-10-23

Hi, can I use the No.50 serum at night as my pm serum before or after I apply my moisturizer? Thanks.

Asked by: janmari
Hi there! Thank you for reaching out! We recommend applying No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over your night cream to maximize their results while you sleep! Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area! We hope this helps! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2019-03-05

The prior IT Cosmetics No 50 Serum that I purchased was translucent. Is this a new or replacement version of that product? If so, what is different in addition to it no longer being clear? Thank you.

Asked by: lis10
Hi there! Kindly email our Customer Care team at info@it-cosmetics.com or by phone at 1-800-356-5120 during our business hours Monday-Thursday 8:00am-7:00pm and Friday-Saturday 9am-5pm EST for further assistance. We look forward to hearing from you! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-08-07

I am 49. I think I need a serum, moisturizer, primer. I have fine lines and fine wrinkles and noticeable pores. What would you recommend and in what order? My somewhat oily areas are nose and chin. Otherwise my skin is kind of dry.

Asked by: Lauren M
Hi there! Thank you for your question. No. 50 Serum™ can absolutely be used as your one step product. IT is a quick absorbing Serum and Primer that contains 50 beneficial ingredients to nurture your skin, reduce pores, and lock in moisture. You can wear IT alone, or pair IT with Secret Sauce™ underneath. Secret Sauce™ is perfect for all skin types and reduces the look of discoloration, lines and wrinkles.You can pair both products together for added benefits! You can find Secret Sauce using the link below. We hope this helps! XOXO Tina. https://www.itcosmetics.com/whats-new/secret-sauce/ITC_696.html?dwvar_ITC__696_shade=shade#start=2
Answered by: IT Customer Care Expert
Date published: 2018-07-31

I"m allergic to fragrances. Does this contain fragrance and/or perfume? Does it have a strong perfume smell?

Asked by: HeidiU
Hi there, thanks for reaching out! We list full ingredient lists of each product on their respective product page. If you are highly allergic to an ingredient, we do recommend taking our ingredients list to your physician and consulting with them before use. Please let us know if you have any questions! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-07-24

Does or can this replace the IT primer  I currently use? 

Asked by: Waitinontheday
Hi there! Thank you for your question. No. 50 Serum™ is your multi-tasking hydrating primer and serum in one! You can absolutely use IT in place of your current moisturizer or primer before makeup application, or alone. We hope this helps! XOXO Tina
Answered by: IT Customer Care Expert
Date published: 2018-07-20

Is this ok for someone with combination skin with a more oily nose?

Asked by: Liz619
Hi there, thank you for your question! No. 50 Primer is made with good for you, skin loving ingredients, and is made for sensitive skin.The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers! We hope you try IT out! XOXO Scarlett
Answered by: IT Customer Care Expert
Date published: 2018-07-12

How does this product differ from the Bye Bye Lines serum?

Asked by: Schnipper
Hi, we’re happy to help with this! While No. 50 Is a primer serum, we do suggest using IT after moisturizing to prep skin for super smooth make up application. Bye Bye Lines Serum is your true skin serum, IT lifts, firms and fills in wrinkles/fine lines while working to deeply hydrate your skin! IT has vitamins and licorice root to really have a brightening effect on the skin all while improving skin texture, tone and elasticity! We think you will love them both! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-08-21

I use the Confidence in a Compact and love it and am getting ready to start use the Confidence in a cream. Can I use those together or will it be to much!

Asked by: Nrrgjgg
Hi there, thank you so much for reaching out. You can absolutely use Confidence in a Cream and Confidence in a Compact together. IT is all about personal preference. Both will offer intense hydration to your skin while minimizing the appearance of fine lines and wrinkles. We hope you try it out! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-03-28

If the #50 serum is a primer meant to create a barrier for smooth makeup application. If you're using bye bye foundation, will you still get the benefits of the moisturizer or is it blocked by the primer? Can they be used together?

Asked by: pstaver
Which product should be applied first?
Answered by: MsFrogger69
Date published: 2018-12-22

What size is this bottle?

Asked by: Nostalgia
Hi there, thank you so much for reaching out to us! No. 50 Serum Anti-Aging Collagen Veil Primer is1 US fl. oz. / 30 ml! We hope this helps! XOXO Halsey
Answered by: IT Customer Care Expert
Date published: 2018-03-21
  • y_2020, m_2, d_20, h_17CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.5
  • cp_2, bvpage2n
  • co_hasquestionsanswers, tq_87
  • loc_en_US, sid_ITC_508, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 80ms
  • questions, product