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XOXO Jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml /
$24.00
Shade: Super Black
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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
  • Game-changing, patent-pending design
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
  • QVC Medallion 2016

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length! 
  • 96% saw plumper-looking lashes! 
  • 100% saw a fuller lash line!

*Results observed in a consumer panel survey.

XOXO Jamie XOXO jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie
  • QVC Medallion 2016

Customer Reviews

Superhero Mascara is rated 4.3 out of 5 by 341.
Rated 5 out of 5 by from extends lashes and without clumps
Date published: 2017-05-21
Rated 3 out of 5 by from Average mascara Not bad, not great, just your average mascara. Probably won't purchase again, but wouldn't discourage anyone from trying it for themselves.
Date published: 2017-05-20
Rated 5 out of 5 by from Best mascara ever! I originally got a sample of this through IPSY and have purchased it myself ever since! It makes my lashes so long and full!
Date published: 2017-05-20
Rated 4 out of 5 by from Love it! I received it in my Ipsy bag and i'm in love. Although they should make a waterproof version!
Date published: 2017-05-20
Rated 5 out of 5 by from
Date published: 2017-05-19
Rated 5 out of 5 by from SuperHero mascara is the best! I absolutely LOVE this mascara. It looks beautiful on - lengthens without clumps! It is easy to take off and doesn't smudge from wear during the day. This truly is the best mascara I've ever tried and I've tried a lot (including Chanel, Bobby Brown, Giorgio Armani, YSL, etc.). The price point for the quality is also excellent.
Date published: 2017-05-19
Rated 5 out of 5 by from Love this I got this in my IPSY bag and I love this so much!
Date published: 2017-05-19
Rated 2 out of 5 by from I found it to be clumpy and it took awhile to dry.
Date published: 2017-05-19
Rated 5 out of 5 by from Favorite mascara I found out about this mascara through a YouTube video and this is my fsvorit mascara
Date published: 2017-05-19
Rated 5 out of 5 by from Great length, easy to remove I recently purchased Superhero after my friends raved about it. I'm sold and have switched from Benefit's They're Real mascara. Superhero gives great length, doesn't smudge or flame....and is EASY to remove...so it's much gentler on my lashes
Date published: 2017-05-18
Rated 5 out of 5 by from Love This product really helps. Love the way my eyelashes look
Date published: 2017-05-18
Rated 5 out of 5 by from Love it Best mascara ever purchesed.. Got it in my ipsy bag fell in love right away
Date published: 2017-05-16
Rated 5 out of 5 by from Amazing mascara I only use the Superhero mascara!! It lengthens and volumizes. Love it❤
Date published: 2017-05-16
Rated 5 out of 5 by from SuperHero Mascara Best mascara I've tried, no smudging, thick and easy to apply. Goes on evenly and builds and builds without clumps
Date published: 2017-05-16
Rated 5 out of 5 by from My new FAVORITE MASCARA I am in Love with this mascara! It delivers on "full volume" lashes!!
Date published: 2017-05-15
Rated 5 out of 5 by from Mascara snob I am a true mascara snob and I received a sample size in my ipsy bag in May. I am in love with superhero. It lives up to the hype one coat and my lashes are sky high. I normally don't spend this much for mascara but I am purchasing this today. Superhero lashes.
Date published: 2017-05-15
Rated 4 out of 5 by from Gives great length I received this in my May Glam bag. This product gave my lashes the longest length but not much volume. I still really like it!
Date published: 2017-05-14
Rated 5 out of 5 by from LOVE LOVE LOVE I got this in my Ipsy bag this month and I will definitely be buying more when I run out. My eye lashes are so long I love it.
Date published: 2017-05-14
Rated 5 out of 5 by from got this in my ipsy glam bag and omg i love it im am super happy with my new mascara i will now be buying this all the time thanks im very impressed and recommended it ! i had thick long lashes fast in one coat second coat was not needed definitely try it
Date published: 2017-05-14
Rated 5 out of 5 by from Best mascara ever! This seriously has been the best mascara I have ever tried! It will be my everyday wear now. The feel and look that it gives my eyelashes is amazing! I am impressed!
Date published: 2017-05-14
Rated 5 out of 5 by from Superhero mascara Love it!!! Brushes on with no effort! Really it was so easy to apply. Awesome mascara!
Date published: 2017-05-13
Rated 5 out of 5 by from Ipsy Came in my ipsy bag this month. It is amazing. I will be buying when my sample runs out.
Date published: 2017-05-12
Rated 5 out of 5 by from Great lashes! Received this with my ipsy subscription box and absolutely love it!! My lashes look longer and fuller!
Date published: 2017-05-12
Rated 5 out of 5 by from Great mascara I really like that it doesn't clump when trying to apply and last all day for me!
Date published: 2017-05-12
Rated 5 out of 5 by from Love it I bought this once I received my Ipsy bag and I feel in love with it.
Date published: 2017-05-12
Rated 5 out of 5 by from Ipsy! I got this in my ipsy bag for this month and out of all mascaras I've ever had, this one is the best! I just love it so much.
Date published: 2017-05-09
Rated 5 out of 5 by from Great length I absolutely love this mascara. Gives great volume and length. I haven't used anything different since using this.
Date published: 2017-05-06
Rated 5 out of 5 by from Does not flake! I have not been able to wear mascara for years due to flaking and irritations to the skin. This mascara works great- looks best with no eyeliner for natural look.
Date published: 2017-05-06
Rated 5 out of 5 by from Love this mascara, makes my lashes longer super long!
Date published: 2017-05-04
Rated 2 out of 5 by from Super hero When i tried the travel size of this mascara i absolutely fell in love so i bought it. Now that i have used it for about a week i am cleaning the brush off before i can even apply. Alot of mascara come put on the brush and goes everywhere......not sure i like it anymore.
Date published: 2017-05-02
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Questions & Answers

Is the formula a dry or wet formula?

Asked by: tiklmysoul
Hi there, thanks so much for your question! Superhero Mascara is a wet formula that dries soft on your lashes so IT feels natural! Hope that helps, XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-27

How long does the container of superhero mascara last? using it only when I get ready for work. 1,2,3 months?

Asked by: sandys200777
Hi there, thank you for your question! We do advise discarding of any mascara after 3 months of use. IT will ensure the product you are using around your eyes is sanitary! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-02-27

Can this come in water proff? Do you have a water proof mascara?

Asked by: LG 5 kids
Hi there, thank you for your question! Superhero Mascara does not come in waterproof. We do offer TIghtline Mascara in a waterproof version. We will pass along your suggestion for more waterproof mascaras in our line to our team! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-03-18

iS THIS MASCARA THE SAME AS THE EXTENSION MACARA?

Asked by: PIPE
Hi there, thank you for your question! Superhero is very different from Hello Lashes Extensions Mascara. IT does not contain fibers like the Hello Lashes Extensions Mascara. Superhero has the unique Elastic Stretch Technology that takes your lashes to new heights to lengthen and add full drama in one step! Try IT out and experience IT for yourself! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-21

Is it advisable or helpful to use tighten primer with superhero mascara?

Asked by: BevAS
Hi there, thank you so much for your question! Both of these mascaras are truly amazing on their own however you can absolutely pair them together! Tightline will get right to the base of the lashes for a fuller lash line while Superhero gives your lashes volume to take them up, up and away! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-09-08

Hello! Is this product cruelty-free/vegan?

Asked by: Yvette2528
Hi there, thanks for reaching out to us! We can assure you that every product is our line is cruelty-free! However our products are not vegan. Please reach out to us with any further questions, we are always here for you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-11-27

I love this mascara. And I'm GLAD it's not waterproof to protech my eyelashes. I have a request though. Can you change the container so the mascara doesn't leak out at the seal? It gets on my hands and has stained the inside of my handbag. Thanks!

Asked by: Maxie
Hi there! Thank you so much for reaching out to us! Please e-mail info@itcosmetics.com and we will be happy to further assist, as this should not be happening! We look forward to hearing from you! XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2017-01-27

Is this mascara waterproof? I want to love the Hello Lashes 5-IN-1 Mascara but it smears all over my eyes.. If you sweat or if your eyes water I cannot use that mascara even though I love how it makes my lashes look.. I look like a raccoon be hour 2.

Asked by: cherilynn8
Hi there! Thank you for your question. At this time Superhero is not waterproof, however if you're looking for a waterproof mascara you can try out our Tightline Mascara Primer! We've provided the link below :) XOXO Molly http://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2016-07-31

Is this waterproof, if not, what stops you from getting black eyes?

Asked by: Luscious
Hi there, thank you so much for reaching out! At this time Superhero is not waterproof, if you are looking for a waterproof one we suggest checking out our Tightline Mascara Primer! We've included the link below :) XOXO Molly http://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2016-11-27

I hope you consider making this mascara in brown. Black is also a harsh color for me. I am blonde with blonde eyebrows and black is much too dark. I love the mascara, but please, please consider it for all of us with light hair and skin.

Asked by: Anonymous
Hi there! Thank you so much for reaching out! We love getting ideas from our IT girls and will absolutely pass it along our IT girls want brown Superhero Mascara. XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2017-05-07

Is this a tubing mascara?

Asked by: Anonymous
Hi there, thank you so much for your question! Superhero is not a tubing mascara and will remove just like a traditional mascara would. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-05-11

Is it waterproof  The sample in the kit runs when wet

Asked by: Sugar
Superhero is not a waterproof mascara but if you're looking for a waterproof formula, check out our Tightline Waterproof at http://www.itcosmetics.com/tightlinetm-waterproof. Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-04-19

I've read the comments about the problem with the mascara resulting in raccoon eyes, which is a fairly important issue.  I'm wondering whether it would be possible to use a waterproof mascara over the top of the Superhero formula?  Or is this a bad idea?

Asked by: Dogmama48
That's a great question! You can absolutely apply another waterproof mascara on top of Superhero. Pairing different mascaras together is a great beauty trick to get the look that you want. Apply Superhero for the boost of volume and length and apply your choice of waterproof mascara on top to prevent it from breaking down under water. Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-29

do you ever plan to make your mascaras in brown or dark brown? black is just too harsh for my age and coloring.........Thanks

Asked by: boots66
Thank you for taking the time to give us your feedback! While we cannot confirm anything yet we'll make sure to pass this along to our internal team. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-07-23

any chance you could make this into a waterproof version!! This is the only thing stopping me from trying this mascara...i live where it gets really hot and i hike a lot...dont need this smearing down my face when i get sweaty!!

Asked by: pollywog
We appreciate your suggestion! We'll make sure to pass it along to our internal team. In the meantime, if you're looking for a waterproof mascara, check out Tightline Waterproof http://www.itcosmetics.com/tightlinetm-waterproof XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-26

I am very interested in your new Superhero mascara, however, I find that I must use waterproof mascara only as I have problems with mascara not being waterproof...any chance of Superhero mascara coming in waterproof in future? 

Asked by: Gerry
We cannot say anything for sure yet but stay tuned! In the meantime, if you're looking for a waterproof formula, check out Tightline Waterproof at http://www.itcosmetics.com/tightlinetm-waterproof. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-25

hi there! I know this isn't waterproof, but is it water-resistant? I sweat a lot during my workouts and need something that won't run with my face getting sweaty! Thanks! 

Asked by: juliet1981
AbqBarb - if you want a really good mascara that won't run (unless you hit it with warm water and soap, and even then you have to rub like crazy with a washcloth), try Clinique High Impact Curling mascara. Heading to Aruba in a month, and that's what's going with me.
Answered by: baseballmom29
Date published: 2016-04-13

Is there a chance that you will make this mascara in brown?  I find the black too harsh looking with my complexion and hair color.

Asked by: Cindi 82
Hi, Thank you for reaching out to us. We'll make sure to pass along your inquiry to our internal team as we are always looking for ways to improve our line. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-16

I can only use mascara that wraps each lash with a tube. It never leaves my eyes with black under eyes like all other mascara's because they all seem to smudge. Will this mascara not smudge, flake on my under eyes?

Asked by: Berny32
Hi, Thank you for your question. Superhero does wrap around individual lashes for added volume and length but it's not like other tube mascaras. Superhero does not flake or smudge but please note that this formula is not waterproof. We hope this helps! Please let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-11

How can I find this product as I have looked everywhere with no avail?

Asked by: Trisha
Hi, Thank you for reaching out to us and we're happy to see that you're interested in our new Superhero mascara! This is currently only offered on QVC as a duo set. You can find it on QVC's website at www.qvc.com/IT-Cosmetics-Superhero-Elastic-Stretch-Volume-Mascara-Duo.product.A281657.html?sc=A281657-SRCH&cm_sp=VIEWPOSITION-_-1-_-A281657&catentryImage=http://images.qvc.com/is/image/a/57/a281657.001?$uslarge$. It will be available individually on our website and all ULTA stores very soon please stay tuned! You can also sign up on this product page to receive an email notice when it's available. Please let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-18

As i have gotten older (58) finding a mascara that doesn't transfer to under my eye has been very difficult....how smudge proof is this?

Asked by: polloywog
Hi, Thank you for reaching out to us. We know how frustrating it can be when mascaras smudge! Once Superhero dries it shouldn't cause any smudging or flaking but making sure your under eye area is oil-free and matte can help prevent any smudging so try applying a setting powder underneath your eyes. Hope this helps! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-18

Does this mascara remove with soap and water?

Asked by: JavertPA
Hi, Thank you for your question. Yes, this is not waterproof so soap or facial cleanser with water will remove this mascara. Please let us know if you have any other questions!
Answered by: IT Customer Care Expert
Date published: 2016-02-18

Would it make much difference if I switched the brushes from Hello Lashes to Super Hero?  I love the brush/wand in Hello Lashes, but really enjoy the consistency of the Super Hero mascara.  

Asked by: mmg1
Hi, Thank you for your question. When we were making the mascara, we designed the wand shape and the formula together to get the best results. With that being said, it doesn't mean you can't get creative! If you would like to try using the Hello Lashes wand with the Superhero formula, you can absolutely do so. Just make sure to clean the Hello Lashes wand thoroughly before dipping it into the Superhero formula. Let us know how it works for you! We would love to hear from you.
Answered by: IT Customer Care Expert
Date published: 2016-02-27
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