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XOXO Jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml /
$24.00
Shade: Super Black
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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
  • Game-changing, patent-pending design
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
  • QVC Medallion 2016

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length! 
  • 96% saw plumper-looking lashes! 
  • 100% saw a fuller lash line!

*Results observed in a consumer panel survey.

XOXO Jamie XOXO jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie
  • QVC Medallion 2016

Customer Reviews

Superhero Mascara is rated 4.3 out of 5 by 301.
Rated 5 out of 5 by from best mascara ever I don't have the best eyelashes and extensions and i don't get along. this is the perfect mascara. it elongates my lashes and gives me that look that i want.
Date published: 2017-04-11
Rated 3 out of 5 by from Yea & Nay I loved this mascara when I first started using it...does what it says. But the main drawback was after a couple of weeks, it started drying out & getting thick & I ended up with a lot of clumping in my lashes. There is still a lot of mascara left in the tube, but it has become unusable. I hate that this has happened because it was one of the best mascaras I've ever used! A waste of the mascara left in the tube & a waste of money! Jamie, if you can fix the drying out so quickly or at least come up with a mascara thinner that can lengthen the usage time, it would be one of the best mascara's in the market!
Date published: 2017-04-03
Rated 5 out of 5 by from AMAZING! I am cursed with thin, sparse lashes. Superhero mascara is a godsend for me. Not only do I have lashes after using it, I have thick, beautiful lashes! I love Superhero mascara! I'm a customer for life!
Date published: 2017-04-03
Rated 5 out of 5 by from This is absolutely MY SUPERHERO I received a sample size in my itsy bag. It's amazing! It separates, thickens, and lengthens - yes. All three! No need for second thoughts regarding buying. Trust me! This is a terrific mascara!!
Date published: 2017-03-27
Rated 2 out of 5 by from Disappointing I wanted to love this mascara because I love ur cc cream but it's clumpy and flaky Wish I could get my $ back. Maybe a trail size offering would be good.
Date published: 2017-03-25
Rated 5 out of 5 by from Best mascara EVER!!! I received a sample of this Superhero Mascara in my Ipsy bag and I ❤️ It!!!
Date published: 2017-03-22
Rated 5 out of 5 by from GAME CHANGER Absolutely fantastic results! I have short sparse lashes and can't wear any fiber Mascaras because the irritate my eyes. This mascara is a game changer and I am im so in love with my lashes now!! STUNNING results. I get so many compliments. If you don't buy this for yourself you will never know how amazing it is. I'm an artist who has tried many many brands of mascara and this by far is my FAV!!! absolute MUST HAVE!!!
Date published: 2017-03-21
Rated 5 out of 5 by from Best mascara I've ever used This is the best mascara i have ever used!! It doesn't transfer to my lids (which had always been a trouble spot for me), it coats my lashes with a couple swipes in record time. Applying mascara became so quick, it is perfect in the mornings when I have to get ready quickly. Stays put all day with no flaking. I will never have to search for the best mascara on the market, cause this is it!!
Date published: 2017-03-18
Rated 3 out of 5 by from Love the mascara, hate the wand. I received a sample size in my Ipsy bag and fell in love with the mascara. It doesn't get chunky! I recently ordered a full size and the wand is just too long. My eye lashes are long and you don't have good control over the brush so it's messy. Half the time I use my wand from the sample mascara so I don't end up with mascara on my eyelids.
Date published: 2017-03-17
Rated 5 out of 5 by from Best product I got this mascara as a product in my ipsy bag and it's the only thing I've ever gone out of my way to purchase. I had no idea mascara could be so awesome. And the shipment was ridiculously fast. Thanks IT
Date published: 2017-03-16
Rated 5 out of 5 by from My lashes went from non-existent to full and long The Superhero Mascara took my lashes from practically non-existent to full and long. You can actually see my lashes now. This is the only product I've ever used that made them stand out like this. I'll never need to use anything else again!
Date published: 2017-03-15
Rated 5 out of 5 by from The best of the best!! As they say " you get what you pay for." Although a bit pricey for mascara I feel it is worth every penny. It truly is a one coat mascara as stated. Your lashes will look longer and thicker when you use it for the first time. It doesn't flake and stays put until you take it off. Hard to believe that it also comes off with ease. What else can I say?
Date published: 2017-03-14
Rated 5 out of 5 by from Incredible mascara This mascara is the best I have ever use in my life, it turn my lashes thick, full and long. It makes my eyes so sexy even without eyeliner.
Date published: 2017-03-13
Rated 5 out of 5 by from SUPERHERO I've used Hello Lashes since your company introduced it. I'm 67 and I've gone from extremely full lashes to skimpy one's that go in every direction! My daughter introduced me to Superhero, I bought it, tried it, and now my lashes look normal and more full, not quite what I used to have, but, Hey, at 67, they look much better than before I began using Superhero!! Thank you for such wonderful products!! I also use CC+ as my foundation that covers age spots and old acne scars! And, I swear by your Brow Power, now that my eyebrows are diminishing like crazy! I would look my age or even older if not for your "magical" products! Thank you so much!!
Date published: 2017-03-12
Rated 4 out of 5 by from No Clumping! I have the worst lashes ever. Really sparse. I'm sure I 've tried mascaras by every cosmetic company out there. This mascara didn't clump, and made my lashes look longer and thicker. I am pretty happy about that! I've finally found a mascara that lives up to the hype. Yay!
Date published: 2017-03-12
Rated 5 out of 5 by from BEST Mascara! I received my first sample size in a cosmetic gift bag. This is by-far the best mascara I have ever used! Makes my lashes look twice as long and thick without being clumpy! I give it 5 stars... the best!
Date published: 2017-03-10
Rated 1 out of 5 by from disappointed I LOVE every IT product I have tried so far. I was very excited to try the mascara. However, when I put it n, i was very thick and clumpy. It flaked off during the day and made my eyelashes look very unnatural. I was really hoping to find a hero in this mascara, but I give it a zero instead. It's just too much product on the wand.
Date published: 2017-03-10
Rated 1 out of 5 by from i wanted too love it i was so excited to get the superhero mascara but when using it the few times i did. I HATED IT. let me expain. the wand was just eay to clumpped with product. it was a goopy mess to apply and looked awful. i did however end up wiping off half the product from the want onto a tissue (wich is a huge waste). then it applied fine and lookd great! I just wish i diddent have to wipe the wand. its inconvenient and for that reason just sits on my vanity now. really sad :(
Date published: 2017-03-09
Rated 5 out of 5 by from call 911 this is too good I got mine for a gift and it makes my eye lashes look fake !! this product is my new go to !
Date published: 2017-03-09
Rated 5 out of 5 by from Long lush lashes This is my very favorite product from It Cosmetics the only complaint i have is it seems to dry out fast no matter how careful i am closing the tube
Date published: 2017-03-08
Rated 2 out of 5 by from Clumps on the brush Loved the sample in my ipsy bag, but large size CLUMPS!
Date published: 2017-03-08
Rated 1 out of 5 by from Disappointing :( I bought this after hearing how great it is, and am very disappointed that I did. The mascara does not stay on long, flaking off pretty quickly throughout the day, so that by late afternoon I have more under my eyes than on my lashes. And each time I seal the container after use, product seeps out the sides, resulting in more mascara all over my hands and the outside of the wand than stays on my lashes. Very disappointed, especially with the great reviews and the price :(
Date published: 2017-03-07
Rated 1 out of 5 by from to dry sending it back. The sample one I got was more better then the one I ordered.
Date published: 2017-03-06
Rated 3 out of 5 by from Please help I absolutely love the formula but the opening and the brush are too big. It clumps up on the brush. Please consider making this same formula but use a thinner opening and brush. I LOVE my IT COSMETICS!
Date published: 2017-03-06
Rated 1 out of 5 by from The worst Very unhappy with this product! I've worn it twice and both times got nothing but big clumps! My lashes looked horrible! It was hard to give even 1 star.
Date published: 2017-03-05
Rated 5 out of 5 by from Amazing !!! Omggg !!!!! Am in love with these mascara it makes my lashes look longer I just love it !!!! I personally never before heard about IT cosmetics until I got the it superhero mascara in a monthly ipsy bag !!!! As soon as I tried I lovedddddd and am like I have to purchase again!! For me there ain't no other mascara this Is my ultimate favorite . I have even recommend to my friend . Thanks guys
Date published: 2017-03-04
Rated 5 out of 5 by from Superhero Mascara I purchased this product and it's great! Gives me the extra length I desire!!
Date published: 2017-03-01
Rated 3 out of 5 by from Not my favorite I purchased the 7 piece kit and love everything except the mascara and eyeliner. It ends up under your eyes about 2 hrs after application.
Date published: 2017-02-28
Rated 5 out of 5 by from Love
Date published: 2017-02-25
Rated 2 out of 5 by from Gives fullness but clumps I naturally have long lashes. I look for mascara that provides fullness. I am pleased with It comestics, but this fell short of the other products in their line. This mascara is not the easiest in application given it clumps. A good aspect is that it does not flake. This may be a great product for short and thin lashes, but not for me. I'll go back to another company for mascara but stick to their foundation, powder and skin care.
Date published: 2017-02-24
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Questions & Answers

Is the formula a dry or wet formula?

Asked by: tiklmysoul
Hi there, thanks so much for your question! Superhero Mascara is a wet formula that dries soft on your lashes so IT feels natural! Hope that helps, XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-27

How long does the container of superhero mascara last? using it only when I get ready for work. 1,2,3 months?

Asked by: sandys200777
Hi there, thank you for your question! We do advise discarding of any mascara after 3 months of use. IT will ensure the product you are using around your eyes is sanitary! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-02-27

Can this come in water proff? Do you have a water proof mascara?

Asked by: LG 5 kids
Hi there, thank you for your question! Superhero Mascara does not come in waterproof. We do offer TIghtline Mascara in a waterproof version. We will pass along your suggestion for more waterproof mascaras in our line to our team! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-03-18

iS THIS MASCARA THE SAME AS THE EXTENSION MACARA?

Asked by: PIPE
Hi there, thank you for your question! Superhero is very different from Hello Lashes Extensions Mascara. IT does not contain fibers like the Hello Lashes Extensions Mascara. Superhero has the unique Elastic Stretch Technology that takes your lashes to new heights to lengthen and add full drama in one step! Try IT out and experience IT for yourself! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-09-21

Is it advisable or helpful to use tighten primer with superhero mascara?

Asked by: BevAS
Hi there, thank you so much for your question! Both of these mascaras are truly amazing on their own however you can absolutely pair them together! Tightline will get right to the base of the lashes for a fuller lash line while Superhero gives your lashes volume to take them up, up and away! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-09-08

Hello! Is this product cruelty-free/vegan?

Asked by: Yvette2528
Hi there, thanks for reaching out to us! We can assure you that every product is our line is cruelty-free! However our products are not vegan. Please reach out to us with any further questions, we are always here for you! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2016-11-27

I love this mascara. And I'm GLAD it's not waterproof to protech my eyelashes. I have a request though. Can you change the container so the mascara doesn't leak out at the seal? It gets on my hands and has stained the inside of my handbag. Thanks!

Asked by: Maxie
Hi there! Thank you so much for reaching out to us! Please e-mail info@itcosmetics.com and we will be happy to further assist, as this should not be happening! We look forward to hearing from you! XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2017-01-27

Is this mascara waterproof? I want to love the Hello Lashes 5-IN-1 Mascara but it smears all over my eyes.. If you sweat or if your eyes water I cannot use that mascara even though I love how it makes my lashes look.. I look like a raccoon be hour 2.

Asked by: cherilynn8
Hi there! Thank you for your question. At this time Superhero is not waterproof, however if you're looking for a waterproof mascara you can try out our Tightline Mascara Primer! We've provided the link below :) XOXO Molly http://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2016-07-31

Is this waterproof, if not, what stops you from getting black eyes?

Asked by: Luscious
Hi there, thank you so much for reaching out! At this time Superhero is not waterproof, if you are looking for a waterproof one we suggest checking out our Tightline Mascara Primer! We've included the link below :) XOXO Molly http://www.itcosmetics.com/tightlinetm-waterproof
Answered by: IT Customer Care Expert
Date published: 2016-11-27

I hope you consider making this mascara in brown. Black is also a harsh color for me. I am blonde with blonde eyebrows and black is much too dark. I love the mascara, but please, please consider it for all of us with light hair and skin.

Asked by: Anonymous
Hi there! Thank you so much for reaching out! We love getting ideas from our IT girls and will absolutely pass it along our IT girls want brown Superhero Mascara. XOXO Abby
Answered by: IT Customer Care Expert
Date published: 2016-09-28

Is this a tubing mascara?

Asked by: Anonymous
Hi there, thank you so much for your question! Superhero is not a tubing mascara and will remove just like a traditional mascara would. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-05-11

Is it waterproof  The sample in the kit runs when wet

Asked by: Sugar
Superhero is not a waterproof mascara but if you're looking for a waterproof formula, check out our Tightline Waterproof at http://www.itcosmetics.com/tightlinetm-waterproof. Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-04-19

I've read the comments about the problem with the mascara resulting in raccoon eyes, which is a fairly important issue.  I'm wondering whether it would be possible to use a waterproof mascara over the top of the Superhero formula?  Or is this a bad idea?

Asked by: Dogmama48
That's a great question! You can absolutely apply another waterproof mascara on top of Superhero. Pairing different mascaras together is a great beauty trick to get the look that you want. Apply Superhero for the boost of volume and length and apply your choice of waterproof mascara on top to prevent it from breaking down under water. Let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-29

do you ever plan to make your mascaras in brown or dark brown? black is just too harsh for my age and coloring.........Thanks

Asked by: boots66
Thank you for taking the time to give us your feedback! While we cannot confirm anything yet we'll make sure to pass this along to our internal team. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-07-23

any chance you could make this into a waterproof version!! This is the only thing stopping me from trying this mascara...i live where it gets really hot and i hike a lot...dont need this smearing down my face when i get sweaty!!

Asked by: pollywog
We appreciate your suggestion! We'll make sure to pass it along to our internal team. In the meantime, if you're looking for a waterproof mascara, check out Tightline Waterproof http://www.itcosmetics.com/tightlinetm-waterproof XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-26

I am very interested in your new Superhero mascara, however, I find that I must use waterproof mascara only as I have problems with mascara not being waterproof...any chance of Superhero mascara coming in waterproof in future? 

Asked by: Gerry
We cannot say anything for sure yet but stay tuned! In the meantime, if you're looking for a waterproof formula, check out Tightline Waterproof at http://www.itcosmetics.com/tightlinetm-waterproof. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-25

hi there! I know this isn't waterproof, but is it water-resistant? I sweat a lot during my workouts and need something that won't run with my face getting sweaty! Thanks! 

Asked by: juliet1981
AbqBarb - if you want a really good mascara that won't run (unless you hit it with warm water and soap, and even then you have to rub like crazy with a washcloth), try Clinique High Impact Curling mascara. Heading to Aruba in a month, and that's what's going with me.
Answered by: baseballmom29
Date published: 2016-04-13

Is there a chance that you will make this mascara in brown?  I find the black too harsh looking with my complexion and hair color.

Asked by: Cindi 82
Hi, Thank you for reaching out to us. We'll make sure to pass along your inquiry to our internal team as we are always looking for ways to improve our line. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-16

I can only use mascara that wraps each lash with a tube. It never leaves my eyes with black under eyes like all other mascara's because they all seem to smudge. Will this mascara not smudge, flake on my under eyes?

Asked by: Berny32
Hi, Thank you for your question. Superhero does wrap around individual lashes for added volume and length but it's not like other tube mascaras. Superhero does not flake or smudge but please note that this formula is not waterproof. We hope this helps! Please let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-03-11

How can I find this product as I have looked everywhere with no avail?

Asked by: Trisha
Hi, Thank you for reaching out to us and we're happy to see that you're interested in our new Superhero mascara! This is currently only offered on QVC as a duo set. You can find it on QVC's website at www.qvc.com/IT-Cosmetics-Superhero-Elastic-Stretch-Volume-Mascara-Duo.product.A281657.html?sc=A281657-SRCH&cm_sp=VIEWPOSITION-_-1-_-A281657&catentryImage=http://images.qvc.com/is/image/a/57/a281657.001?$uslarge$. It will be available individually on our website and all ULTA stores very soon please stay tuned! You can also sign up on this product page to receive an email notice when it's available. Please let us know if you have any other questions. XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-18

As i have gotten older (58) finding a mascara that doesn't transfer to under my eye has been very difficult....how smudge proof is this?

Asked by: polloywog
Hi, Thank you for reaching out to us. We know how frustrating it can be when mascaras smudge! Once Superhero dries it shouldn't cause any smudging or flaking but making sure your under eye area is oil-free and matte can help prevent any smudging so try applying a setting powder underneath your eyes. Hope this helps! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-18

Does this mascara remove with soap and water?

Asked by: JavertPA
Hi, Thank you for your question. Yes, this is not waterproof so soap or facial cleanser with water will remove this mascara. Please let us know if you have any other questions!
Answered by: IT Customer Care Expert
Date published: 2016-02-18

Would it make much difference if I switched the brushes from Hello Lashes to Super Hero?  I love the brush/wand in Hello Lashes, but really enjoy the consistency of the Super Hero mascara.  

Asked by: mmg1
Hi, Thank you for your question. When we were making the mascara, we designed the wand shape and the formula together to get the best results. With that being said, it doesn't mean you can't get creative! If you would like to try using the Hello Lashes wand with the Superhero formula, you can absolutely do so. Just make sure to clean the Hello Lashes wand thoroughly before dipping it into the Superhero formula. Let us know how it works for you! We would love to hear from you.
Answered by: IT Customer Care Expert
Date published: 2016-02-27
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