Search It
Menu
Sold Out Almost Gone Best Seller Online Exclusive New Shades New Shade New
XOXO Jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie

Superhero™ Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
0.3 US fl. oz. / 9 ml /
$24.00
Shade: Super Black
View Details
+ Shopping List
Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
  • Game-changing, patent-pending design
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
  • QVC Medallion 2016

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length! 
  • 96% saw plumper-looking lashes! 
  • 100% saw a fuller lash line!

*Results observed in a consumer panel survey.

XOXO Jamie XOXO jamie
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!” XOXO jamie
  • QVC Medallion 2016

Customer Reviews

Superhero Mascara is rated 4.3 out of 5 by 386.
Rated 5 out of 5 by from Super Hero mascara I received a sample in my Ipsy bag..... let me just say. Best mascara I've ever used..... ever! Joya Smith
Date published: 2017-06-24
Rated 5 out of 5 by from I got a sample in my ipsy bag and I had to order me the full size
Date published: 2017-06-24
Rated 5 out of 5 by from Amazing! Truly the best mascara ever!! Going to make it my forever mascara :)
Date published: 2017-06-23
Rated 5 out of 5 by from Best Mascara Ever! I received a sample of this mascara through Ipsy a couple of months ago and I absolutely love it! I have really long eyelashes and I have tried a lot of different mascaras looking for one that isn't too heavy on my lashes and making them hurt (sounds crazy, I know). But this product feels light and no clumping. My lashes have Never looked or felt better!!
Date published: 2017-06-23
  • y_2017, m_6, d_26, h_22
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasreviews, tv_20, tr_366
  • loc_en_US, sid_817919014642, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 65.85ms
  • REVIEWS, PRODUCT

Questions & Answers

I am in LOVE with this mascara! Would you consider adding the ball detailer to the Superhero applicator like you have on the Hello Lashes?

Asked by: courtneymas
Hi there! Thank you so much for your feedback. We're happy to pass IT along as Jamie and the team love hearing directly from our IT Girls to give you what you want. Thank you for being an IT Girl! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-06-21

Are you considering making it waterproof?

Asked by: lyndambrown
Hi there, thank you for reaching out to IT! We do not have insight as to if Superhero Mascara will ever be made as a waterproof version. We can absolutely share your suggestion for IT to our team! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-23

Does it come with a curved wand? I received a sample in my Ipsy bag and I LOVE it except for the curved wand. The picture of the sample looks the same as this. I just want to know if I have to get a separate wand. Thank you for your time.

Asked by: Gingercheese
Hi there! Thank you so much for reaching out. The Superhero Mascara wand is straight and the bristles are cut different lengths so that IT can coat every lash no matter the length of the lash. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-06-13

Is this mascara safe for sensitive eyes?

Asked by: Michelle1
I am allergic to everything that grows (and some stuff that doesn't!) and struggle to find eye products that don't irritate my eyes (and stay on through all my sneezing!). I have no problems with this product, and it stays on all day without smudging. I got a sample in an Ipsy glam bag, and I am ordering one today!
Answered by: Eanfled
Date published: 2017-06-09

Is the macro water proof?  Also smudge proof?

Asked by: Tigi
Hi there! Thank you so much for your question. While the Superhero Mascara is extremely long-wearing, IT is not waterproof. IT is formulated to hold a curl all day long without budging. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-06-21

I am a redhead (turning white now) My eyebrows are very blondis white as are my lashes. I think I would look weird with black brows and eyelashes. Do you have lighter brown?

Asked by: KNM0824
Hi there, thank you for your question! We suggest using a much lighter shade for your eyebrows, such as Brow Power Universal which is in the shade Universal Taupe. This shade matches all hair colors without looking harsh! Superhero Mascara is in the shade Black, however black lashes will help to define your eyes! We hope IT is helpful! XOXO Nicole
Answered by: IT Customer Care Expert
Date published: 2017-06-09

This mascara sounds wonderful, I use numerous products and brushes from It, however black is too harsh for me. Would you consider making a black/brown mascara to the collection?

Asked by: Nerak
Hi there, thanks for reaching out to us! We love to hear from you and are always open to suggestions :) We will be sure to pass yours on to our team! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-06-08

I ordered the IT Cosmetics Kit on HSN, and I love it. Only problem is the mascara. How do I get it off? I've used Pond's creme ( which I always use to get my mascara off) and even that doesn't work. Will just washing with soap and water work? Thanks

Asked by: chubby58
Hi there, thanks so much for reaching out! Superhero is not a waterproof mascara so IT should come off with soap and water or a makeup wipe! We love using our Bye Bye Makeup to gently remove even the most stubborn makeup all while leaving the skin super soft, take a look below. XOXO https://www.itcosmetics.com/bye-bye-makeup-cleansing-balm
Answered by: IT Customer Care Expert
Date published: 2017-04-25
  • y_2017, m_6, d_25, h_5CST
  • bvseo_bulk, prod_bvqa, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_35
  • loc_en_US, sid_817919014642, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 45.94ms
  • QUESTIONS, PRODUCT