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Hydrating stain – instead of color that dries out your lips, this color lasts…and nourishes! Naturally Pretty Colors – three shades that are beautiful for all ages, and all skin tones for sheer hydrating color that lasts. Soft Stains are 50% the stain amount of our original stains for a naturally pretty flush of color. This truly innovative gloss stain formula drenches your lips in hydrating butters and oils working together to help condition and nourish lips, minimizing the appearance of lip lines and making your lips appear younger-looking, fresh, and their most beautiful. The best part? These ultra-hydrating glosses are infused with a soft color stain so your gorgeous sheer flush of color lasts!
Tjhis is for anyone who wants to drench their lips in hydration with long-wearing, naturally pretty sheer color. Anyone who wants naturally pretty, lush, gorgeous lips with sheer soft color that lasts, with the added bonus of antiaging, good-for-you ingredients. Anyone who wants to experience a collection of hydrating glosses with sheer color that lasts! This lip gloss stain delivers high shine and soft color pigment that glide on like a lightweight serum, instantly hydrating lips with oils and butters for the most luxurious feeling!
Paraben free and cruelty free
Key Benefits
Hydrating gloss stain that lasts all day without being sticky or tacky
Drenches your lips in 9 butters and oils
Minimizes the appearance of fine lines and wrinkles
For gorgeous, hydrated lips that last, apply Vitality Lip Blush Hydrating Lip Gloss Soft Stain directly to your lips. It can be worn on bare lips or over the top of any other lip product. All shades in this trio can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of vitality-filled color that lasts.
How to Apply
How to Apply
For gorgeous, hydrated lips that last, apply Vitality Lip Blush Hydrating Lip Gloss Soft Stain directly to your lips. It can be worn on bare lips or over the top of any other lip product. All shades in this trio can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of vitality-filled color that lasts.
Our best sellers
Customer Reviews
Rated 4 out of
5 by
JAsh81 from
NiceLove the feel of this gloss. The texture is nice and not tacky. Seems to last awhile too, for a gloss. The color didn’t wind up being right for me, but the product itself is nice.
Date published: 2019-10-27
Rated 3 out of
5 by
Carolina Moon from
Love it, but it doesn't last very long.I love this lip gloss but it doesn't last very long. Within just 3 weeks I have used almost 50% of it. So my main complaint would be that the cost is too high for how long it lasts.
Date published: 2019-09-14
Rated 4 out of
5 by
Maysieshana from
Nice colorThis is my second purchase. I wish the component did not get sticky after just a few uses. I always wipe the tube but find this to be a messy delivery system.
Date published: 2019-03-02
Rated 5 out of
5 by
Cindy5349 from
GREAT Product!! I REALLY LOVE IT!Recently, I finally decided to add to my “lip collection”. I began to purchase the New Vitality products and gave quite a few New IT Vitality Lip Serum Duos after I bought and tried the Lip Serum for myself and Loved IT! Then I saw the other New Vitality products and decided to try them, also.
I wasn’t too sure about buying any kind of stains for my lips because I am extremely sensitive to a lot of the “extra ingredients” that many other Companies put in their lip products - especially if they are the long-last type.
But I have found that every single Lip product from IT is very gentle, don’t burn, and feel great!
The New Vitality Lip Flush Stains are extremely hydrating and they feel amazing! The Lip Flush Lipstick 4 in 1 products all give great feeling color, gloss, and stain and blend in beautifully with the. New Your Lips but Better Lip Liners. They are very soft, and color right on like crayons and stay on very well, too! You don’t have to use anything but the liner itself and look and stay on great, also!
I really must say I am very, very pleased with every single Lip Product that I have tried from IT! I Really do Love them all, and will keep on using and trying new colors of every single New Vitality products - along with the many other “related” Lip products. They all seem to complement each other; mix and match or wear any of them alone.
Kudo’s to IT’s NEW VITALITY and their
fabulous New Lip Products! Please keep adding new colors to all of them; they just ALL FEEL and LOOK SO WONDERFUL!
Hi there, thank you so much for your question! The Vitality Lip Flush Hydrating Gloss Soft Stain is still available on itcosmetics.com directly! You can shop it in the link below! XOXO Halsey
https://www.itcosmetics.com/vitality-lip-flush-hydrating-lip-gloss-soft-stain/ITC_0032.html
Answered by: IT Customer Care Expert
Date published: 2018-11-11
Do you still carry the Laugh color lipstick/lip gloss?
I absolutely love it and I'm almost out!!!!
Asked by: Cora
Hi there! Thank you so much for reaching out. We do apologize but the Laugh shade in the CC Lip Serum is no longer available at this time. We would recommend trying the Naturally Pretty Shade of the Vitality Lip Flush Butter Gloss. We're confident that you'll love IT! You can find IT via the link below. XOXO Clark
https://www.itcosmetics.com/vitality-lip-flush-butter-gloss/ITC_0019.html#start=6&cgid=lips
Answered by: IT Customer Care Expert
Date published: 2018-11-11
When will the SOFT JE NE SAIS QUOIS shade be back in stock?
Asked by: kdkret
Hi there, thank you for your question! The Vitality Lip Flush Hydrating Lip Gloss Soft Stain in the shade Je Ne Sais Quoi is current out of stock at this time. We do not have insight as to when IT will become available again. We recommend checking back on the website towards the end of the month for any updates! XOXO Nicole
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