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Hydrating stain – instead of color that dries out your lips, this color lasts…and nourishes! Naturally Pretty Colors – three shades that are beautiful for all ages, and all skin tones for sheer hydrating color that lasts. Soft Stains are 50% the stain amount of our original stains for a naturally pretty flush of color. This truly innovative gloss stain formula drenches your lips in hydrating butters and oils working together to help condition and nourish lips, minimizing the appearance of lip lines and making your lips appear younger-looking, fresh, and their most beautiful. The best part? These ultra-hydrating glosses are infused with a soft color stain so your gorgeous sheer flush of color lasts!
Tjhis is for anyone who wants to drench their lips in hydration with long-wearing, naturally pretty sheer color. Anyone who wants naturally pretty, lush, gorgeous lips with sheer soft color that lasts, with the added bonus of antiaging, good-for-you ingredients. Anyone who wants to experience a collection of hydrating glosses with sheer color that lasts! This lip gloss stain delivers high shine and soft color pigment that glide on like a lightweight serum, instantly hydrating lips with oils and butters for the most luxurious feeling!
Paraben free and cruelty free
Key Benefits
Hydrating gloss stain that lasts all day without being sticky or tacky
Drenches your lips in 9 butters and oils
Minimizes the appearance of fine lines and wrinkles
For gorgeous, hydrated lips that last, apply Vitality Lip Blush Hydrating Lip Gloss Soft Stain directly to your lips. It can be worn on bare lips or over the top of any other lip product. All shades in this trio can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of vitality-filled color that lasts.
How to Apply
How to Apply
For gorgeous, hydrated lips that last, apply Vitality Lip Blush Hydrating Lip Gloss Soft Stain directly to your lips. It can be worn on bare lips or over the top of any other lip product. All shades in this trio can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of vitality-filled color that lasts.
Our best sellers
Customer Reviews
Rated 5 out of
5 by
Lit1 from
Great lip glossI love this lip gloss. It leaves a pale stain on your lips and you don't have to go around looking washed out.
Date published: 2020-02-15
Rated 5 out of
5 by
Twilson from
Lip glossGreat gloss, not sticky and has no taste. Perfect.
Date published: 2020-02-09
Rated 5 out of
5 by
mooshoomary1 from
PLEASE DO NOT DISCONTINUE! SOOOO GOODIf this product gets discontinued, then my life is discontinued. This has got to be the hidden gem of it cosmetics. This lip gloss/stain has the best of both worlds. It is moisturizing and adds the perfect amount of color. How moisturizing is it? I was on accutane for 6 months and this still managed to keep my lips soft and smooth. I got the color "soft sweet rose" and it appears on the lips the same as the swatch on the website, a beautiful pinky rose. What's best about this product is that it only takes one application. Put it on in the morning and it's glossy. Obviously the gloss will go away after you have drank and eaten. After that it leaves a beautiful stain that lasts all day while leaving your lips still moisturized. Truly, innovative technology!
Date published: 2020-02-03
Rated 5 out of
5 by
HannahM from
Nailed it!This lip stain is perfect for me! Subtle enough for everyday wear, but bold enough for a night out. Love the color and shine!
Hi! Have you discontinued the Soft Sweet Rose stain?
Asked by: PJ D
Hi there! Thanks for reaching out to us. We are so sorry you're unable to purchase this shade at this time, we can confirm IT is not being discontinued. While we do not have insight as to when IT will become available again, we recommend checking back on the website for any updates! XOXO Tina
Answered by: ITCS
Date published: 2020-02-19
Have you discontinued The It Lip Stain/Gloss?
Asked by: Catherine614
Hi there, thank you so much for your question! The Vitality Lip Flush Hydrating Gloss Soft Stain is still available on itcosmetics.com directly! You can shop it in the link below! XOXO Halsey
https://www.itcosmetics.com/vitality-lip-flush-hydrating-lip-gloss-soft-stain/ITC_0032.html
Answered by: IT Customer Care Expert
Date published: 2018-11-11
Do you still carry the Laugh color lipstick/lip gloss?
I absolutely love it and I'm almost out!!!!
Asked by: Cora
Hi there! Thank you so much for reaching out. We do apologize but the Laugh shade in the CC Lip Serum is no longer available at this time. We would recommend trying the Naturally Pretty Shade of the Vitality Lip Flush Butter Gloss. We're confident that you'll love IT! You can find IT via the link below. XOXO Clark
https://www.itcosmetics.com/vitality-lip-flush-butter-gloss/ITC_0019.html#start=6&cgid=lips
Answered by: IT Customer Care Expert
Date published: 2018-11-11
When will the SOFT JE NE SAIS QUOIS shade be back in stock?
Asked by: kdkret
Hi there, thank you for your question! The Vitality Lip Flush Hydrating Lip Gloss Soft Stain in the shade Je Ne Sais Quoi is current out of stock at this time. We do not have insight as to when IT will become available again. We recommend checking back on the website towards the end of the month for any updates! XOXO Nicole
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