Search It
Menu
Sold Out Almost Gone Best Seller Online Exclusive New Shades New Shade New
XOXO Jamie
"I hope you love this true beauty innovation as much as I do and it brings you joy every day!" XOXO jamie

Vitality Lip Flush Butter Gloss

IT’s your hydrating lip gloss and serum in one!

Beautiful coverage with a naturally pretty flush of color
0.11 oz / 3.40 ml /
$24.00
Shade: News Anchor Blue
View Details
+ Shopping List
Why You'll Love IT
The crème-de-la-crème of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. Super hydrating- infused with butters, oils and an Anti-Aging lip serum all in one! Developed with leading plastic surgeons,this truly innovative formula drenches your lips in Collagen, Hyaluronic Acid, Peptides, Plum Oil, Cherry Oil, Shea Butter, Avocado Oil, Argan Oil and Jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles!
Key Benefits
Drenches your lips with 9 butters and oils Hydrating lip gloss and Anti-Aging lip serum in one! Minimizes the appearance of lip lines Never sticky or tacky
Ingredients
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Hydrolyzed Collagen, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

How to Apply

Apply Vitality Lip Flush Butter Glosses directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty Tips

If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-in-1 Reviver Lipstick Stain for an added pop of color and shine!

How to Apply

Apply Vitality Lip Flush Butter Glosses directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!
XOXO Jamie XOXO jamie
"I hope you love this true beauty innovation as much as I do and it brings you joy every day!" XOXO jamie

Customer Reviews

Vitality Lip Flush Butter Gloss is rated 4.6 out of 5 by 17.
Rated 5 out of 5 by from Love it I bought it and love it and will recommend to my family
Date published: 2017-03-15
Rated 5 out of 5 by from LOVE this lip gloss.( I bought the blue one as IT stated it makes your teeth look whiter. IT DOES! looks clear on your lips. The lip gloss lasts a lot longer then most with no tackiness, stays smooth.
Date published: 2017-03-08
Rated 5 out of 5 by from I love it! I bought it a month ago along with the Bye Bye Eye Cream and the Confindence Mosturizer Cream and I am very please with it all. Thanl you It Cosmetics!
Date published: 2017-02-22
Rated 3 out of 5 by from Got coral? All shades great for pink. What about a coral or orange-red tone ?
Date published: 2017-02-05
Rated 4 out of 5 by from Cute and moisturizing Great product I was surprised by the quality. Great packaging too.
Date published: 2016-12-17
Rated 5 out of 5 by from Best gloss ever! I am very pleased with the color, the lasting power, and the non-sticky feel of this lip gloss. Would purchase again!
Date published: 2016-11-06
Rated 5 out of 5 by from So happy it's back! I suffered with dry boring lips while Naturally Pretty was out of stock and now that it's back I'm thinking of buying 20! Best moisturizing and natural color ever!
Date published: 2016-09-16
Rated 5 out of 5 by from Great color! I purchased this in news anchor blue and it's a great color! It only has a slight blue tint to it so you can barely tell but it enhances my natural lip color and really does have just enough blue to make my teeth look whiter! I would certainly recommend giving this a try! It also feels great on your lips!
Date published: 2016-08-19
  • y_2017, m_3, d_21, h_4
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_17
  • loc_en_US, sid_817919010927, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 67.67ms
  • REVIEWS, PRODUCT

Questions & Answers

Which is darker, Naturally Pretty, or Joyful?

Asked by: Gmaw
Hello there! Thanks so much for your question. Joyful is a deeper shade that will make more of a statement while Naturally Pretty is a pink, nude shade. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-09

What is the difference between the Vitality Lip Flush Butter Gloss and the Vitality Lip Hydrating Gloss Stain? The ingredients appear to be the same. Thanks!

Asked by: janima2b
Hi there, that is a great question! Our Vitality Lip Flush Butter Gloss is a true gloss. IT stays true to the color you see in the tube and is not considered to be super long wearing. The Vitality Lip Hydrating Gloss Stain actually adheres to the lips as a stain and stays in place all day! Plus, IT reacts with the warmth of your lips to flush to your perfect shade in each color! Hope this is helpful :) XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-14

picking the perfect color is so hard...i want something that is going to enhance my natural lip color...nothing pinky...but more mauve. Pale is out...just something to make my lips come to life!

Asked by: Anonymous
Hi there! You are correct, picking the perfect shade can be tricky. For a natural, mauve color try out our Naturally Pretty or Joyful shade. We think you'll love IT! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-05-06

I was wondering if your products were gluten free? Also free of soy? Thank you

Asked by: glutenfreegirl
Hi, Thank you for reaching out to us. We are happy to let you know that all of our lip products are gluten free as they do not contain any ingredients that could have been derived from a gluten source. As for our other products, we are not conducting gluten specific testing at this time to confirm whether they are gluten free. All of our products have a full list of ingredients on each product page so please reference it before using if you have any allergies. Please let us know if you have any other questions! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-08
  • y_2017, m_3, d_20, h_22CST
  • bvseo_bulk, prod_bvqa, vn_bulk_1.0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_4
  • loc_en_US, sid_817919010927, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_itcosmetics
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 20.17ms
  • QUESTIONS, PRODUCT