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XOXO Jamie
"I hope you love this true beauty innovation as much as I do and it brings you joy every day!" XOXO jamie

Vitality Lip Flush Butter Gloss

IT’s your hydrating lip gloss and serum in one!

Beautiful coverage with a naturally pretty flush of color
0.11 oz / 3.40 ml /
$24.00
Shade: News Anchor Blue
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Why You'll Love IT
The crème-de-la-crème of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. Super hydrating- infused with butters, oils and an Anti-Aging lip serum all in one! Developed with leading plastic surgeons,this truly innovative formula drenches your lips in Collagen, Hyaluronic Acid, Peptides, Plum Oil, Cherry Oil, Shea Butter, Avocado Oil, Argan Oil and Jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles!
Key Benefits
Drenches your lips with 9 butters and oils Hydrating lip gloss and Anti-Aging lip serum in one! Minimizes the appearance of lip lines Never sticky or tacky
Ingredients
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Hydrolyzed Collagen, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

How to Apply

Apply Vitality Lip Flush Butter Glosses directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty Tips

If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-in-1 Reviver Lipstick Stain for an added pop of color and shine!

How to Apply

Apply Vitality Lip Flush Butter Glosses directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!
XOXO Jamie XOXO jamie
"I hope you love this true beauty innovation as much as I do and it brings you joy every day!" XOXO jamie

Customer Reviews

Vitality Lip Flush Butter Gloss is rated 4.7 out of 5 by 23.
Rated 4 out of 5 by from Beautiful gloss! It's my go-to gloss- beautiful color and shine! I just wish it stayed on longer!
Date published: 2017-05-22
Rated 5 out of 5 by from Love it! I love the color, it is neutral. Not too pink, not to brown. Just perfect! This is the 4th or 5th "it Cosmetics" lipgloss that I have purchased. I do think they are a bit expensive so I try to buy them when there is a sale. They glide on well and help keep my lips moisturized.
Date published: 2017-05-22
Rated 5 out of 5 by from Butter lip gloss - Smooth and silky - not sticky! Love the lip gloss I just bought! Great color and it is not sticky like other lip glosses I've used before from other brands. I'm a total convert to IT cosmetics products!
Date published: 2017-05-21
Rated 5 out of 5 by from Keeps My Lips Moisturized! Bought my first tube at Ulta. Loved it so much, I bought the second one directly from IT. This "butter" goes on smoothly and keeps my sensitive lips soft and moist for hours. I had to stop wearing lipsticks because they irritated my lips; however, I'm able to wear IT lip products with no problem. I could get by with just wearing the Vitality Lip Flush Butter Gloss exclusively. Great product!!
Date published: 2017-05-11
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Questions & Answers

I have the Vitality lip flush lipstick ,is this the same? I thought I seen something on QVC about Vitality lip blue making your teeth look whiter, was I dreaming that? Is this product I have the same as this blue "whiter smile" gloss?

Asked by: kerri91011
Hi there! The Vitality Lip Flush 4-in-1 Reviver Lipstick Stain is your balm, gloss, stain, and lipstick in one. IT provides a sheer flush of color and does not come in the News Anchor Blue shade. News Anchor Blue is exclusive to the Vitality Lip Flush Butter Glosses which does help to make teeth appear whiter! ITs formula leave is a hydrating gloss that delivers rich pigment without any stickiness. We hope this helps! XOXO Clark
Answered by: IT Customer Care Expert
Date published: 2017-05-08

Love the lip flush gloss and have bought more than ten. However, due to the packaging, I have to buy a new one, when there is 25% left in the package. There is not way to get the applicator to the bottom. I am losing product each time. Help!!!

Asked by: suki
I understand the frustration of this in the packaging. I lay the tube on the side over night for the product to spread out on one side, then I use the applicator around the tube inside. It helps getting more out of the gloss casing.  I hope this helps you. A longer applicator would help too. But they dont make it that way.
Answered by: Juniper rose
Date published: 2017-04-26

Which is darker, Naturally Pretty, or Joyful?

Asked by: Gmaw
Hello there! Thanks so much for your question. Joyful is a deeper shade that will make more of a statement while Naturally Pretty is a pink, nude shade. Hope that helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2017-02-09

What is the difference between the Vitality Lip Flush Butter Gloss and the Vitality Lip Hydrating Gloss Stain? The ingredients appear to be the same. Thanks!

Asked by: janima2b
Hi there, that is a great question! Our Vitality Lip Flush Butter Gloss is a true gloss. IT stays true to the color you see in the tube and is not considered to be super long wearing. The Vitality Lip Hydrating Gloss Stain actually adheres to the lips as a stain and stays in place all day! Plus, IT reacts with the warmth of your lips to flush to your perfect shade in each color! Hope this is helpful :) XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-12-14

picking the perfect color is so hard...i want something that is going to enhance my natural lip color...nothing pinky...but more mauve. Pale is out...just something to make my lips come to life!

Asked by: Anonymous
Hi there! You are correct, picking the perfect shade can be tricky. For a natural, mauve color try out our Naturally Pretty or Joyful shade. We think you'll love IT! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-05-06

I was wondering if your products were gluten free? Also free of soy? Thank you

Asked by: glutenfreegirl
Hi, Thank you for reaching out to us. We are happy to let you know that all of our lip products are gluten free as they do not contain any ingredients that could have been derived from a gluten source. As for our other products, we are not conducting gluten specific testing at this time to confirm whether they are gluten free. All of our products have a full list of ingredients on each product page so please reference it before using if you have any allergies. Please let us know if you have any other questions! XOXO Cameron
Answered by: IT Customer Care Expert
Date published: 2016-02-08
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