Your Lips But Better™ All-Day Waterproof Lip Liner Stain

IT’S YOUR LIP-LOVING LINER THAT LASTS!

Your Lips But Better™ is your lip liner, primer and long-wear stain—all in one sleek, au ... Read more

Discontinued product

We regret to inform you that this product has been discontinued.

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Old price $24.00 New price $14.00

Your Lips But Better™ is your lip liner, primer and long-wear stain—all in one sleek, automatic pencil with a built-in sharpener! Developed with plastic surgeons, this beauty game-changer hydrates and conditions your lips while delivering gorgeous, velvety color that’s clinically shown waterproof, even after 8 hours of wear. The ultra-luxe, creamy formula is infused with anti-aging collagen, silk, peptides, hyaluronic acid, avocado oil, shea butter, aloe and jojoba to nourish lips and minimize the appearance of lip lines, plus antioxidants including vitamins A and E, grape seed and green tea to help protect against free-radical damage. Line your lips to keep your favorite lip products from budging, smudging and feathering—and, for an ultra-fine line, sharpen the automatic pencil tip using the innovative built-in sharpener! This revolutionary lip liner stain can even double as your all-over stain; simply fill in lips completely for beautiful color that lasts.

  • Game-changing lip liner, primer and long-wear stain—all in one!
  • Delivers rich, hydrating color that’s clinically shown waterproof, even after 8 hours of wear
  • Prevents your favorite lip products from budging, smudging and feathering
  • Anti-aging collagen, silk, peptides and hyaluronic acid nourish and minimize the look of lip lines for your most youthful smile!
Can be worn as a lip liner, primer or all-over stain. Pencil twists up automatically. For a finer line, use sharpener in base.
For fuller-looking lips, hug the very outer edges of your lip lines while applying Your Lips But Better™. Add your favorite IT Cosmetics™ lipstick or lip gloss on top, or wear Your Lips But Better™ by itself as a beautiful all-over stain!

Blushing Nude: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DIMETHICONE, METHICONE, CERESIN, ISODODECANE, POLYETHYLENE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090).

Buff Nude:TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DIMETHICONE, METHICONE, ISODODECANE, CERESIN, POLYETHYLENE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, SYNTHETIC WAX, POLYISOBUTENE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT , TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 6 LAKE (CI 15850).

Cherry Flush: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DIMETHICONE, METHICONE, ISODODECANE, POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), RED 6 LAKE (CI 15850), RED 7 LAKE (CI 15850), IRON OXIDES (CI 77491, CI 77499).

Perfect Red:TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, DIMETHICONE, METHICONE, POLYETHYLENE, CERESIN, ISODODECANE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED 6 LAKE (CI 15850), RED 7 LAKE (CI 15850), YELLOW 6 LAKE (CI 15985).

Pretty in Pink: CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, SILICA, ISODODECANE, CERESIN, POLYETHYLENE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, SYNTHETIC WAX, POLYISOBUTENE, DIMETHICONE, METHICONE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED 6 LAKE (CI 15850), RED 7 LAKE (CI 15850).

Romantic Rose: CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, POLYETHYLENE, CERESIN, ISODODECANE, SYNTHETIC WAX, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, DIMETHICONE, METHICONE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED 7 LAKE (CI 15850).

Spicy Nude: CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, SILICA, ISODODECANE, CERESIN, POLYETHYLENE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, SYNTHETIC WAX, POLYISOBUTENE, DIMETHICONE, METHICONE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL , SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499, CI 77492), RED 6 LAKE (CI 15850).

Je Ne Sais Quoi: CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, SILICA, MICA (CI 77019), ISODODECANE, CERESIN, POLYETHYLENE, EUPHORBIA CERIFERA (CANDELILLA) WAX, SYNTHETIC WAX, POLYISOBUTENE, DIMETHICONE, METHICONE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED 6 (CI 15850), RED 7 (CI 15850).

IT Girl: CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, MICA (CI 77019), POLYETHYLENE, ISODODECANE, CERESIN, EUPHORBIA CERIFERA (CANDELILLA) WAX, POLYISOBUTENE, METHICONE, DIMETHICONE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, TOCOPHEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, RED 6 LAKE (CI 15850), RED 7 LAKE (CI 15850), IRON OXIDES (CI 77499), CARMINE (CI 75470).

Rated 5 out of 5 by from Sad Buff Nude is gone. Best color ever! Please bring it back.... so many people love this color including myself, my mom, and 2 of my friends.
Date published: 2020-02-11
Rated 5 out of 5 by from Romantic rose lip liner Very upset it's discontinued. It was the best liner of all the colors. It stayed all day. No other color stayed. Big mistake taking it away.
Date published: 2020-02-09
Rated 4 out of 5 by from Don't Know How you can Call this a Stain First let me say this is a good lip liner, and the color "Romantic Rose" is a beautiful "your lips but better" color. I wish they had a lipstick in this color. That being said, I don't know how they get away with calling this a stain. It does not stain at all, and is just a good basic lip liner. Try drawing a line on your hand, then wait a few minutes and wipe it off with a dry tissue. There is no stain on your skin at all, and once it wears off you wouldn't even know it had been there. If they are going to make this claim, then they should make sure it really does stain the lips. I will continue to use because I love the color, but it is not any more long wearing than any regular lip liner.
Date published: 2020-01-27
Rated 5 out of 5 by from Romantic Rose Waterproof Lip Stain Perfect shade that lasts all day!! LOVE!! The ONLY problem is its out of stock on It's website, all of the Ulta Beauty stores and website! Need to keep it in stock.
Date published: 2020-01-26
Rated 5 out of 5 by from I love the Buff Nude color! My lip lines are very obscure, no definition on the bottom lip at all. I find that this This product gives me actual lip lines. I’m not really into bright or dark colors and your light ones are perfect for my need. The problem is that I haven’t been able to get my favorite colors. They have been out of stock for a long time. When will they be available again?
Date published: 2020-01-11
Rated 5 out of 5 by from No more running! Using this product helps to keep my lipstick or gloss from running into my skin lines.
Date published: 2020-01-06
Rated 5 out of 5 by from Love this color Please put back in stock. Amazing color that lasts!
Date published: 2019-12-22
Rated 5 out of 5 by from Best Liner Ever I have tried many lip liners and went to the cheapest because they all seemed to work the same. This one stays on for a long time and my lips love it.
Date published: 2019-12-16
Rated 1 out of 5 by from No better I had hoped this would stay on longer than the waterproof ones I buy at the store. Sadly this one didn’t stay on any better than the others.
Date published: 2019-12-15
Rated 5 out of 5 by from Love my lips Love my lipliner, easy to apply, lasts longer than expected.
Date published: 2019-11-04
Rated 5 out of 5 by from This one rules! I have MANY lip pencils & lip colors, but I keep coming back to this one. I love the color & it lasts.
Date published: 2019-11-02
Rated 5 out of 5 by from Wears Great and Highly Pigmented I love how easily this pencil glides on and how long it wears. Also the color payoff and pigment is great. I would definitely by more in various colors.
Date published: 2019-10-28
Rated 3 out of 5 by from Less than I expected This was too light and not really what I expected from IT.
Date published: 2019-10-23
Rated 1 out of 5 by from Defective I bought this lip liner, used it twice and it was all gone! Not happy after spending over $100.00 on beauty supplies.
Date published: 2019-10-20
Rated 5 out of 5 by from Long wear and hydrating Truly long wear and doesn’t dry your lips out. One of my favorites just purchased in another color.
Date published: 2019-10-18
Rated 5 out of 5 by from When will we get When will the Romantic Rose lip liner be back? It's been sold out for a long time. I love it and I need it.
Date published: 2019-10-11
Rated 1 out of 5 by from Not for e Color is too light- lighter than it appears on the website
Date published: 2019-10-06
Rated 5 out of 5 by from Long lasting Love ❤️ all IT products i’ve tried. I line and color my lips with their lip pencil and any lipstick stays longer, plus you never need to sharpen it.
Date published: 2019-08-18
Rated 5 out of 5 by from Smooth and Lasts Goes on smooth and lasts almost all day, and comes in a shade that I like.
Date published: 2019-08-15
Rated 1 out of 5 by from Found to be very drying & not long lasting I'm definitely an It cosmetics fan. It is the only skin care products I've found effective and trust for my dry, sensitive skin. I use and love many of the It products and give them five star reviews. That said, this product.did not meet my needs the way the other products do. I found it to be quite drying for my lips and I didn't find it lasted particularly long for me either. I feel it overly priced for what you get.
Date published: 2019-07-17
Rated 1 out of 5 by from need a how to video on how to use the sharper ! received my nude buff lip stain yesterday and loved it! Today I wanted to sharpen the point of the lip stain and use the sharpener at the base as described in the description. I took the black peg off the bottom of the lip stain and could not figure out how to use it. I wound up busting some of the plastic off the peg and I also snapped off some of the lip stain. Customer service said they will send me another as a replacement. I said that as soon as I receive it I will call back and get directions asap on how to use the sharpener at the base.!!
Date published: 2019-07-10
Rated 5 out of 5 by from Plz bring romantic rose back! Love Love Love this lip liner- only liner that will stay on through my 12 hour work shift- romantic rose it the best! plz bring it back in stock!
Date published: 2019-06-16
Rated 4 out of 5 by from Lipliner I buy IT cosmetics at least once a month. Lipliner, ALOT. Only problem is that the coloring stem falls out, it's not secure and 2 of 3 I haven't been able to find it. This also happens with universal eyebrow. This needs to be fixed.
Date published: 2019-06-14
Rated 4 out of 5 by from I love the feel of the lipliner but am not happy with the color.
Date published: 2019-05-04
Rated 5 out of 5 by from The best for me I have used this liner and color, romantic rose, for over four years. I just love it. It is my only go to lip liner.
Date published: 2019-05-04
Rated 3 out of 5 by from Great, but wish it lasted longer I've been using for a long while because it is the perfect shade and goes on so smoothly. 2 comments, however: First, it seems that of all my IT products, this one runs out much faster and I apply it the same number of times per day as the other products (once or twice). Also, it does not last as long on my lips, so it's not really 'All-Day' for me. Other than that, I do like it.
Date published: 2019-04-25
Rated 5 out of 5 by from Great liner! Full lip coverage without the drying effects. I love this liner!
Date published: 2019-04-02
Rated 4 out of 5 by from Good color First liner I've tried with It Cosmetics. Smooth easy to put on, good color. Gave it a 4 star because didn't stay on as long as I'd like.
Date published: 2019-03-10
Rated 1 out of 5 by from Very unhappy with this item. When I became familiar with IT Cosmetics and lip sticks, I bought 3 colors of this liner. The colors were good. I It did not take long until they were dry and hard. The lead of one fell out. I finally gave up and threw them away. They wouldn't mark on my lips. What a waste! They are not cheap. I love all my other IT Cosmetics and brushes.
Date published: 2019-02-01
Rated 5 out of 5 by from Best Liner Ever! I am so glad I tried these Waterproof Lip Liners! They are really the best liners I have ever used! They feel like a soft crayon and line your lips both fast and easily! You don’t have to use it with a lipstick and will stay on your lips pretty much all day long - even if you eat and drink many times. I plan to buy more of IT, for sure, and maybe try a few other colors. Love love IT!
Date published: 2019-01-27
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