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Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette

IT’s all matte, and all pearl. IT’s the best of both worlds!

Anti-Aging Matte Transforming Palette
0.896 oz / 13 g /
$42.00
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Why You Will Love IT

Truly a beauty breakthrough! These 14 luxe matte Anti-Aging shadows were developed with leading plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids. With the tap of a brush, each shade can transform from matte to pearl with our proprietary transforming pearl shade! So whether you love matte or pearl, you have the best of both worlds! All shades can also be used wet or dry as shadows or liners.

It’s a total beauty must-have that includes all the naturally pretty, universally flattering shades you need to take you from day to night, no matter what the occasion. Formulated without talc, these shadows are designed to make your lids look younger instead of older and are formulated with lid-loving ingredients including Peptides, Collagen, Silk and Antioxidants!

Limited Edition Shades:

  • Sheer Joy – matte soft peach shade  (0.028 oz / 0.80 g)
  • Soft Light – matte light latte shade (0.028 oz / 0.80 g)
  • Warmth – matte warm beige shade (0.028 oz / 0.80 g)
  • Soulful – matte warm rosy-beige shade (0.028 oz / 0.80 g)
  • Mocha – matte light sable shade (0.028 oz / 0.80 g)
  • Violet – matte lilac shade (0.028 oz / 0.80 g)
  • Midnight – matte gray-navy shade (0.028 oz / 0.80 g)
  • Noir – matte black shade (0.028 oz / 0.80 g)
  • Love – matte dusty soft pink shade (0.028 oz / 0.80 g)
  • Sunrise – matte soft amber shade (0.028 oz / 0.80 g)
  • Sunset – matte rich amber shade (0.028 oz / 0.80 g)
  • All Heart – matte warm mauve shade (0.028 oz / 0.80 g)
  • Java – matte chocolate shade (0.028 oz / 0.80 g)
  • Iconic – matte rich slate shade (0.028 oz / 0.80 g)
  • Transforming Pearl – Radiant pearl (0.064 oz / 1.82 g)
Key Benefits
  • First ever transforming matte to pearl eyeshadow palette!
  • Can be used wet or dry as shadow or eyeliner
  • 56 possible colors (matte, pearl, wet, dry) with endless combinations!
Ingredients
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

How to Apply

Using the Heavenly Luxe® No Tug® Dual Airbrush Eyeshadow Brush, apply your choice luxe high-performance Anti-Aging eye shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eyeshadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty Tips

Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!

How to Apply

Using the Heavenly Luxe® No Tug® Dual Airbrush Eyeshadow Brush, apply your choice luxe high-performance Anti-Aging eye shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eyeshadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Customer Reviews

1
Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette is rated 4.6 out of 5 by 20.
Rated 5 out of 5 by from Naturally Pretty Pallette I bought the palette to go with my IT Cosmetics foundation and I absolutely love it! The colors are amazing and stay true all day.
Date published: 2016-06-10
Rated 5 out of 5 by from Goes on Great! I like how easily it goes on and I like how it feels. It feels smooth and not gritty. Would definitely recommend it. Will be trying the other shadow palettes in the near future. I also love the colors. It was just what I was looking for.
Date published: 2016-05-09
Rated 4 out of 5 by from Good palette I bought this palette after watching a tutorial online. While it does seem like a good palette, the amount of shadow you get of each color is very small and, it does not seem well balanced as there are a lot of dark shades compared to light. I have fair skin, so I use dark shadows sparingly. Overall, it is okay.
Date published: 2016-03-07
Rated 1 out of 5 by from Shadows lack true pigment These colors all end up looking gray when applied. They are not true to color and I feel as though the pallette does not provide the type of blending and color vibrancy I am looking for. I was really excited to find this pallette and was super disappointed when I started to use it. What looks like rich browns and mauves all look gray and muddy when applied.
Date published: 2016-01-22
Rated 5 out of 5 by from A Winner! I purchased this earlier in the year and I have been enjoying using this product. I purchased this because I like matte eyeshadows and not sparkly ones. I am in my 50s. I also should say that I had an It Cosmetics Addiction. I was disappointed because there was no eye shadow brush included as I've seen before. I wish the case was a plastic rather than paper but that is how most eye shadow sets come nowadays. However, I recently purchased the 4 piece brush set and cosmetic bag that is now sold out so I will have my brush tomorrow when the set arrives.
Date published: 2015-12-18
Rated 5 out of 5 by from LOVE! LOVE! LOVE! I am a makeup junkie, seriously. I'm not usually crazy about palettes as I end only using just a few of the colors (usually the mattes, especially as I get older). Shimmer shadows look good on the younger crowd (my opinion) for the most part and while I feel young, I'm not into looking like "Roller Girl" in Boogie Nights. I was blown away by this palette, I have used EVERY color. I love that you have the option to add a shimmer if you want (I only use on my inner eye/tear duct area, MAYBE the brow bone but that's rare). The colors are breathtaking and I am now an addict. As time goes on, I will be buying every version of the IT palette I can get my hands on! Thank you Jamie! xoxo
Date published: 2015-11-26
Rated 5 out of 5 by from Awesome Pallet of Colors! I bought this last month and love it! I don't need any other eye shadow than this.
Date published: 2015-11-17
Rated 5 out of 5 by from Beautiful Ive been eye-balling this palette for months and finally ordered it! I am not a makeup artist nor do I pretend to be. I use YOUTUBE videos for ideas and looks using this palette as well as Kat VonD shade and light. I have not been let down by ANY It cosmetic....My vanity is chock FULL of your products!
Date published: 2015-10-18
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Questions & Answers

1

What does it mean by use wet or dry?

Asked by: CrazyforIT
Hi, This is a great question. It means you can use the eye shadow dry as is, or wet your brush and dip in the shades for a more intense color. When powder is in contact with water, it will give you a stronger color payoff. XOXOX
Answered by: IT Customer Care Expert
Date published: 2016-02-04

Where can I find the palette in store? I am visiting Hawaii Waikiki so any Nordstrom, Macys or Bloomingdales would be perfect! Thanks. 

Asked by: Chloe
Hi, Thank you for your question. We're available at all ULTA Beauty Stores but it seems like they do not have stores available in Hawaii. You can still place an order on our website and have it delivered to Waikiki. Please let us know if you have any questions!
Answered by: IT Customer Care Expert
Date published: 2016-01-20

Is this vegan?

Asked by: Ashley225
Hi, Thank you for your question. This palette contains hydrolyzed silk, which is not considered a vegan ingredient. Please let us know if you have any other ingredient-related questions.
Answered by: IT Customer Care Expert
Date published: 2016-01-06

I have very watery eyes. Does this eye shadow stay on??

Asked by: JB22
Hi, Thank you for your question. This is not necessary a water-resistant product but we recommend using an eyeshadow primer like our Bye Bye Lid Lines, which will help prolong the wear of your eyeshadows. You find the product at http://www.itcosmetics.com/bye-bye-lid-lines-anti-aging-eyeshadow-primer
Answered by: IT Customer Care Expert
Date published: 2015-12-04

Will you be doing a trio with the shade love in it?

Asked by: Vicki64
Hi, Thank you for your question. All of the eyeshadows that we have are exclusive to the particular trio/palette, so you will not find two of the same shades in a different trio/palette. 
Answered by: IT Customer Care
Date published: 2015-11-07

Why can't I buy a single of Love???  I am fair and usually use it as my shadow base, but it's running out, and my other colors are still nearly full!

Asked by: illinirdhd
Hi, Thank you for your question. At this time we do not have individual eyeshadows available but we'll pass along your suggestion to our internal team as we are always looking for ways to improve our line.
Answered by: IT Customer Care
Date published: 2015-11-07

Is this eyeshadow palette paraben free?

Asked by: Cece
Hi Cece, Thank you for your question. Yes this is paraben-free.
Answered by: IT Customer Care
Date published: 2015-11-07
  • 2016-07-23T08:07CST
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