When it comes to brow makeup, there are many types of products including brow pencils, brow gel and pomade. The best brow makeup product for you will depend on whether you’re starting with full brows, sparse brows or no brows at all. IT Cosmetics has a solution for every brow type!

To fill in sparse brows, our best-selling Brow Power Universal Eyebrow Pencil is an excellent option. Available in four universal shades to match every brow color, it features an exclusive oval tip that mimics the look of real hair. Plus, the budge-proof formula adheres to skin for long-lasting results!

When filling in your brows with a pencil, use gentle pressure to apply soft, feathery strokes for lighter-colored brows. Use firmer pressure for darker-colored brows. Once you’ve filled in both brows, use a spooley brush to evenly disperse the pigment and ensure a natural, polished look.

As IT Cosmetics founder Jamie Kern Lima explains, “Your brows are the most powerful feature on your face, and you can groom, fill and define them to create the look of symmetry, which equates to beauty in the human eye!” Knowing how to shape your brows will help make your eyes appear wider and more lifted, resulting in a more youthful look.