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**Source: Circana/U.S. Prestige Beauty Total Measured Market, Makeup Sales, SPF Attribute, 12 Months ending December 2023
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Consider these your must-have essentials.
**Source: Circana/U.S. Prestige Beauty Total Measured Market, Makeup Sales, SPF Attribute, 12 Months ending December 2023

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See how IT Cosmetics is making a powerful impact on confidence.

REAL BEAUTY.
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REAL RESULTS.
You should feel powerful and confident in your real beauty. We partner with plastic surgeons and dermatologists to create makeup that starts its life as skincare and skincare so effective, you might forget to wear makeup.