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real beauty

real conffidence

**Source: Circana/U.S. Prestige Beauty Total Measured Market, Makeup Sales, SPF Attribute, 12 Months ending December 2023

SHOP THESE FIRST

Consider these your must-have essentials.

CC CREAM

CC+ CREAM

All-in-one SPF & coverage

**Source: Circana/U.S. Prestige Beauty Total Measured Market, Makeup Sales, SPF Attribute, 12 Months ending December 2023

CONFIDENCE IN A CREAM

CONFIDENCE IN A CREAM

Skin-transforming super cream

SUPERHERO MASCARA

SUPERHERO VOLUMIZING
MASCARA

Super length + volume

BYE BYE UNDERYE CONCEALER

BYE BYE UNDER EYE
CONCEALER

Color correct &
conceal

HEAVENLY LUXE BRUSH #7

HEAVENLY LUXE BRUSH #7

2-in-1 foundation +
concealer brush

SHOP BY CONCERN

REDNESS

REDNESS

DRYNESS

DRYNESS

OILY SKIN

OILY SKIN

BLEMISHES

BLEMISHES

top rated

TOP RATED

Real reviews from our IT community.

brow power - "This has been a favorite for years. Looks the most natural and so easy to apply." - Corie77

bye bye pores pressed powder - "Love, love, love this translucent powder. It does a great job blurring and hiding wrinkles." - NancyLynn

confidence in an eye cream - "Perfect hydration; a small amount goes a long way!" - Amber Rmz

confidence in a cleanser - "I love this cleanser. It removes makeup and leaves my skin feeling both soft and clean without drying it." - NykiC

REAL VOICES

See how IT Cosmetics is making a powerful impact on confidence.

REAL BEAUTY. REAL RESULTS.

REAL BEAUTY.
REAL RESULTS.

You should feel powerful and confident in your real beauty. We partner with plastic surgeons and dermatologists to create makeup that starts its life as skincare and skincare so effective, you might forget to wear makeup.

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