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Go For IT! Empowering women to feel more confident everyday

DISCOVER MORE BEAUTY TIPS & TRICKS

LOVE IT: Our CC+ Cream is our Best Full Coverage Foundation

Retinol 101: The Beginner's Guide to Retinol Cream

Discover IT: 8 Different Types of Moisturizer To Know and Try

Learn How to Cover Dark Under Eye Circles

How To Get Great Lips with Collagen Infused Lipstick

COMPARE IT: Cleanser vs Face Wash - Which One Should You Use?

CC+ Cream - #1 CC Cream in America

IT’S PROBLEM-SOLVING MAKEUP & SKINCARE!

IT’s Our Story!

Founder Jamie Kern Lima partnered with plastic surgeons and dermatologists to create problem-solving products for you!

IT’s Your Bestsellers!

Discover the problem-solving, skin-loving solutions your IT Community has put at the top of their must-have list!

Skincare SKIN-TRANSFORMING ESSENTIALS!

Create a customized skincare routine with this collection of cleansers, moisturizers, serums and more.

Makeup IT’S YOUR PERFECT FOUNDATION!

Your skincare-infused makeup must-haves, including CC+ Cream with SPF 50+, are just a click away.

ONLINE SERVICES ALL YOUR FAVORITE SERVICES, AT YOUR FINGERTIPS!

Discover all of the benefits of shopping online with IT Cosmetics, including Virtual Try On, Expert Product Consultation, our LOVE IT Rewards Program and More.

BEST SELLERS

CC+ Cream with SPF 50+ — Best Selling

CC+ Cream with SPF 50+

$39.50

Medium (W) (Most Popular)

Confidence in a Cream Hydrating Moisturizer — Up to 25% Off

Confidence in a Cream Hydrating Moisturizer

$49.00

Superhero Elastic Stretch Volumizing and Lengthening Mascara — Best Selling

Superhero Elastic Stretch Volumizing and Lengthening Mascara

$25.00

Bye Bye Under Eye Anti-Aging Concealer — Bye Bye Under Eye Anti-Aging Concealer

$28.00

20.0 Medium (N)

Brow Power Universal Eyebrow Pencil — New Shades

Brow Power Universal Eyebrow Pencil

$25.00

Universal Dark Brunette

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