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30% off Timeless Favorites

IT’S YOUR MOST-LOVED BESTSELLERS!

#1 CC Cream in America!

#1 CC Cream in America!

CC+ Cream with SPF 50+ is your full coverage foundation, color-corrector, sunscreen and anti-aging skincare—in one!

7 Benefits in 1 Moisturizer!

7 Benefits in 1 Moisturizer!

Experience Confidence in a Cream, the #1 anti-aging prestige moisturizer in America!

Skin-Transforming Night Cream

Skin-Transforming Night Cream

Sleep your way to younger-looking skin with Confidence in Your Beauty Sleep Night Cream!

Collagen-Infused Lipstick!

Collagen-Infused Lipstick!

Created for all lips, Pillow Lips Lipstick wraps your pout in moisture and delivers high-impact color!

Lash-Volumizing Mascara!

Lash-Volumizing Mascara!

Discover the first-ever mascara developed in partnership with Drybar®, Lash Blowout Volume Lift Mascara!

Your Hydrating Foundation For Better Skin!

Your Hydrating Foundation For Better Skin!

NEW! Your Skin But Better Foundation + Skincare

IT’S PROBLEM-SOLVING MAKEUP & SKINCARE!

IT’s Our Story!

IT’s Our Story!

Founder Jamie Kern Lima partnered with plastic surgeons and dermatologists to create problem-solving products for you!

IT’s Your Bestsellers!

IT’s Your Bestsellers!

Discover the problem-solving, skin-loving solutions your IT Community has put at the top of their must-have list!

Skincare
SKIN-TRANSFORMING ESSENTIALS!

Skincare SKIN-TRANSFORMING ESSENTIALS!

Create a customized skincare routine with this collection of cleansers, moisturizers, serums and more.

Makeup
IT’S YOUR PERFECT FOUNDATION!

Makeup IT’S YOUR PERFECT FOUNDATION!

Your skincare-infused makeup must-haves, including CC+ Cream with SPF 50+, are just a click away.

ONLINE SERVICES
ALL YOUR FAVORITE SERVICES, AT YOUR FINGERTIPS!

ONLINE SERVICES ALL YOUR FAVORITE SERVICES, AT YOUR FINGERTIPS!

Discover all of the benefits of shopping online with IT Cosmetics, including Virtual Try On, Expert Product Consultation, our LOVE IT Rewards Program and More.

Top Products

CC+ Cream with SPF 50+ — Best selling

CC+ Cream with SPF 50+

$39.50

Medium (W) (Most Popular)

Confidence in a Cream Hydrating Moisturizer — Best selling

Confidence in a Cream Hydrating Moisturizer

$49.00

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ — Best selling

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

$39.50

Medium (W) (Most Popular)

CC+ Cream Illumination with SPF 50+ — Best selling

CC+ Cream Illumination with SPF 50+

$39.50

Medium (W) (Most Popular)

Bye Bye Under Eye Anti-Aging Concealer — Best selling

Bye Bye Under Eye Anti-Aging Concealer

$27.00

20.0 Medium (N)

Bye Bye Redness Neutralizing Color-Correcting Cream — Sale

Bye Bye Redness Neutralizing Color-Correcting Cream

Old price $34.00 New price $17.00

Transforming Porcelain Beige

CC+ Cream Oil-Free Matte with SPF 40 — Best selling

CC+ Cream Oil-Free Matte with SPF 40

$39.50

Medium (W) (Soft Beige)

Brow Power Universal Eyebrow Pencil — Brow Power Universal Eyebrow Pencil

$24.00

Universal Dark Brunette

Superhero No-Tug Sharpenable Gel Eyeliner — Best selling

Superhero No-Tug Sharpenable Gel Eyeliner

$22.00

Super Black: Intense ultra-black

Superhero Elastic Stretch Volumizing and Lengthening Mascara — Best selling

Superhero Elastic Stretch Volumizing and Lengthening Mascara

$25.00

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