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DISCOVER IT

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Welcome to your ultimate destination for real beauty solutions.
No appointment needed!


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Get answers to your top makeup and skincare questions from trusted experts

Get answers to your top makeup and skincare questions from trusted experts



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Click for a full list of everything you'll find on this page

Experience IT for yourself via online services that make it easy to find your new favorites

Experience IT for yourself via online services that make it easy to find your new favorites


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Take a short quiz. Find your perfect match.

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Get your personalized skincare routine in minutes.

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VIRTUAL TRY ON

VIRTUAL TRY ON

Try it before you buy it with our virtual try-on tool.

Try it before you buy it with our virtual try-on tool.

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Click for a full list of everything you'll find on this page

Click for a full list of everything you'll find on this page

Experience IT for yourself via online services that make it easy to find your new favorites

Experience IT for yourself via online services that make it easy to find your new favorites


VIRTUAL TRY-ON

VIRTUAL TRY ON

VIRTUAL TRY ON

Try it before you buy it with out virtual try-on tool.

Try it before you buy it with out virtual try-on tool.


Click for a full list of everything you'll find on this page

Click for a full list of everything you'll find on this page

Join the IT Cosmetics Community and see what all the buzz is about

Join the IT Cosmetics Community and see what all the buzz is about


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Click for a full list of everything you'll find on this page

Curated just for you: Makeup tutorials & more exclusive videos showing the power of what IT Cosmetics can do

Curated just for you: Makeup tutorials & more exclusive videos showing the power of what IT Cosmetics can do


DISCOVER OUR NEW CONFIDENCE IN A GEL CREAM

NEW! BYE BYE REDNESS SERUM


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Click for a full list of videos you'll find on this page

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Get answers to your top makeup and skincare questions from trusted experts

Get answers to your top makeup and skincare questions from trusted experts


These Mother's Day Gifts Are Better Than Flowers

These Mother's Day Gifts Are Better Than Flowers

benefits of sunscreen

Do I Need to Wear Sunscreen?

sunscreen mistakes

5 Common Sunscreen Mistakes

Confidence in a Gel Cream

Our Best Oil-Free Moisturizer for Oily Skin

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MORE MAKEUP & SKINCARE PRODUCT GUIDES

MORE MAKEUP & SKINCARE PRODUCT GUIDES

Discover serums for acne, dark spots & more.

Discover serums for acne, dark spots & more.

Get pro tips for picking the best concealer.

Get pro tips for picking the best concealer.

CONFIDENCE IS OUR CAUSE!

CONFIDENCE AT WORK

Confidence at Work is our commitment to bring awareness to the confidence crisis affecting women at work. Browse our empowering, confidence-building tools and resources supporting women.

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Curated just for you: Makeup tutorials & more exclusive videos showing the power of what IT Cosmetics can do

Curated just for you: Makeup tutorials & more exclusive videos showing the power of what IT Cosmetics can do


MORE MAKEUP & SKINCARE VIDEOS

LEARN HOW TO APPLY CC+ CREAM LIKE A PRO

WATCH OUR ANTIOXIDANT SERUM GO TO WORK

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