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DISCOVER IT

DISCOVER IT

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Welcome to your ultimate destination for real beauty solutions.
No appointment needed!


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Get answers to your top makeup and skincare questions from trusted experts

Get answers to your top makeup and skincare questions from trusted experts



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Click for a full list of everything you'll find on this page

Experience IT for yourself via online services that make it easy to find your new favorites

Experience IT for yourself via online services that make it easy to find your new favorites


FOUNDATION FINDER

COMPLEXION FINDER

Take a short quiz. Find your perfect match.

Take a short quiz. Find your perfect match.

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IT DERMA™ Scan

Get your personalized skincare routine in minutes.

Get your personalized skincare routine in minutes.

VIRTUAL TRY ON

VIRTUAL TRY ON

Try it before you buy it with out virtual try-on tool.

Try it before you buy it with out virtual try-on tool.


Click for a full list of everything you'll find on this page

Click for a full list of everything you'll find on this page

Experience IT for yourself via online services that make it easy to find your new favorites

Experience IT for yourself via online services that make it easy to find your new favorites


VIRTUAL TRY-ON

VIRTUAL TRY ON

VIRTUAL TRY ON

Try it before you buy it with out virtual try-on tool.

Try it before you buy it with out virtual try-on tool.


Click for a full list of everything you'll find on this page

Click for a full list of everything you'll find on this page

Join the IT Cosmetics Community and see what all the buzz is about

Join the IT Cosmetics Community and see what all the buzz is about


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Click for a full list of everything you'll find on this page

Curated just for you: Makeup tutorials & more exclusive videos showing the power of what IT Cosmetics can do

Curated just for you: Makeup tutorials & more exclusive videos showing the power of what IT Cosmetics can do


DISCOVER WHAT MAKES CC+ CREAM ILLUMINATION DIFFERENT

UNDER EYE BAGS? SAY "BYE BYE!"


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Click for a full list of videos you'll find on this page

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Get answers to your top makeup and skincare questions from trusted experts

Get answers to your top makeup and skincare questions from trusted experts


THE IT COSMETICS 2023 HOLIDAY GIFT GUIDE: THE BEST GIFTS TO BUY EVERY BEAUTY LOVER IN YOUR LIFE

The IT Cosmetics 2023 Holiday Gift Guide: The Best Gifts To Buy Every Beauty Lover In Your Life

LOVE IT Bye Bye Under Eye Bags

LOVE IT: This Under Eye Treatment is 10 Years in the Making

Get Glowing: Commit to These Skincare Tips for Beautiful Skin

Get Glowing: Commit to These Skincare Tips for Beautiful Skin

How to Apply Concealer Like a Pro

How to Apply Concealer Like a Pro

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MORE MAKEUP & SKINCARE PRODUCT GUIDES

MORE MAKEUP & SKINCARE PRODUCT GUIDES

Discover serums for acne, dark spots & more.

Discover serums for acne, dark spots & more.

Find the best mascara for your lash type.

Find the best mascara for your lash type.

Get pro tips for picking the best concealer.

Get pro tips for picking the best concealer.

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CONFIDENCE AT WORK

Confidence at Work is our commitment to bring awareness to the confidence crisis affecting women at work. Browse our empowering, confidence-building tools and resources supporting women.

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Curated just for you: Makeup tutorials & more exclusive videos showing the power of what IT Cosmetics can do

Curated just for you: Makeup tutorials & more exclusive videos showing the power of what IT Cosmetics can do


MORE MAKEUP & SKINCARE VIDEOS

LEARN HOW TO APPLY CC+ CREAM LIKE A PRO

WATCH OUR ANTIOXIDANT SERUM GO TO WORK

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