Mascara delivers an instant eye-opening effect by enhancing the look of your eyelashes in a number of ways. In addition to coating your lashes in rich dark pigment for gorgeous definition, the best mascaras help you achieve beautiful length, volume, separation and the look of a fuller lash line.
A few years ago, IT Cosmetics founder Jamie Kern Lima had the idea to create a mascara that brings the benefits of a top hair salon blowout to your eyelashes. And so Lash Blowout Mascara—the first-ever mascara developed in partnership with Drybar®—was born! An instrumental study showed Lash Blowout delivers 19 times your volume! Adding to its list of benefits, the biotin-infused mascara won’t clump or flake. We think you’ll agree it’s the best voluminous mascara for all-day wear!
When it comes to creating super lash length, you’ll be hard-pressed to find a better formula than our award-winning Superhero Mascara. Featuring proprietary Elastic Stretch Technology™, this lengthening mascara stretches the look of your lashes wider and longer in just one coat, plus it’s completely buildable!
For a gentle, effective way to remove waterproof mascara (along with the rest of your face makeup), we recommend using a cleansing balm that works to completely melt away all traces of makeup without drying or irritating your skin. Need to get everything off on the go? Try our makeup removing micellar wipes, which feature the skin-loving benefits of our cleansing balm in perfectly portable, disposable wipes.
To protect your eye health, dermatologists and makeup artists recommend replacing your mascara three months after you open it, regardless of how many times you’ve used it. If you wear mascara every day, you’ll probably need to replace it that often anyway. To ensure you always have a fresh mascara (and other makeup essentials) on hand, consider signing up for the IT Cosmetics Auto Replenish program!