Love IT: Our Award-Winning Superhero-No Tug Eyeliner Does IT All
Learn why it’s so easy to create limitless eyeliner looks with IT Cosmetics’ award-winning Superhero No-Tug Sharpenable Gel Eyeliner. Available in 8 shades.
26 Mar 2021
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Beauty Tips
The Best Color Corrector for Every Skin Concern
Discover IT Cosmetics’ best color correctors for diffusing the look of skin discoloration from acne, rosacea, dark spots, dark circles & more.
26 Mar 2021
How to Trim Your Eyebrows
Learn why trimming your brows is the one beauty step you shouldn’t skip. Plus, the easy3-step technique IT Cosmetics beauty pros recommend for DIY brow trimming.
26 Mar 2021
What’s the Difference Between Bye Bye Foundation and Tinted Moisturizer?
We have the answer to help you find your best makeup coverage.
22 Sep 2020
Compare IT: Hydrating vs. Moisturizing—Is There Actually a Difference?
We dive into the “hydrating vs. moisturizing” conversation, outlining what each is and why it’s important to strive for both.
28 Dec 2020
The Best Foundation for Every Skin Type
Not sure which foundation to use for dry, oily, acne-prone or combination skin? Learn how to choose the best foundation for your skin type from IT Cosmetics.
19 Feb 2021
Compare IT: Cleanser vs. Face Wash—Which One Should You Use?
We break down the difference between a cleanser vs. face wash to help you determine which type is best for your skin. We also outline the best facial cleansers to choose from.
How to Choose the Best Makeup Brush for Your Complexion Goals
Not sure what’s the best makeup brush to use for the complexion look you want to achieve? Learn what to look for from the beauty experts at IT Cosmetics.
12 Feb 2021
How to Apply Eyeliner for Beginners
Discover tips and techniques from IT Cosmetics on how to apply eyeliner for beginners. Create your perfect eye look with gel pencil eyeliner or liquid eyeliner.
12 Feb 2021
Love IT: This Best-Selling Cleansing Balm Will Change Your Life
We discuss what a cleansing balm is, how to use a cleansing balm, and the best cleansing balm to buy.
07 Dec 2020
How to Make Large Pores Look Smaller
Easy tricks to make the look of large pores disappear in seconds!
23 Sep 2020
How to Get Natural-Looking Makeup for Spring & Summer in Under 10 Minutes
Pro tips for going lighter with your makeup in the warmer months.
22 Sep 2020
