These Pro Tips Will Make Your Brows Look Fuller
Come aboard the fluffy eyebrow trend train. Click through to read about the proper techniques and products to give you the full eyebrows of your dreams.
23 Sep 2021
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Eye & Brow Makeup Tips
Learn eyeliner tips for beginners, how to shape your brows, the trick to making small eyes look bigger, and more eye makeup tips from the pros at IT Cosmetics.
Love IT: Our Award-Winning Superhero-No Tug Eyeliner Does IT All
Learn why it’s so easy to create limitless eyeliner looks with IT Cosmetics’ award-winning Superhero No-Tug Sharpenable Gel Eyeliner. Available in 8 shades.
26 Mar 2021
How to Trim Your Eyebrows
Learn why trimming your brows is the one beauty step you shouldn’t skip. Plus, the easy3-step technique IT Cosmetics beauty pros recommend for DIY brow trimming.
26 Mar 2021
Discover IT: Our Best Eye Products for Mask Makeup
Learn how to make your eyes and brows stand out when wearing a face mask with these makeup and skincare tips from the pros at IT Cosmetics.
19 Feb 2021
Love IT: Our Best Mascara for Lengthening is a Beauty Editor Favorite
Discover why you’ll find our best mascara for lengthening, Superhero Mascara, in the makeup bags of top beauty editors.
12 Feb 2021
Compare IT: Volumizing vs. Lengthening Mascara—Which One’s Better for Your Eyelashes?
Discover what these two best-selling volumizing and lengthening mascaras by IT Cosmetics can do for your eyelashes.
12 Feb 2021
How to Apply Eyeliner for Beginners
Discover tips and techniques from IT Cosmetics on how to apply eyeliner for beginners. Create your perfect eye look with gel pencil eyeliner or liquid eyeliner.
12 Feb 2021
How to Remove Waterproof Mascara Gently & Effectively
Discover tips and tricks from IT Cosmetics on how to gently and effectively remove stubborn, waterproof mascara like using Bye Bye Makeup Cleansing Balm and more.
07 Dec 2020
How to Brighten & Enhance Your Eyes in 4 Easy Steps
Discover the tricks IT Cosmetics beauty pros use to visibly brighten eyes in 4 easy steps. From a hydrating eye cream to concealer and mascara, we have the best products for you!
07 Dec 2020
How to Create a Subtle Smokey Eye
Smokey eye makeup doesn’t have to be dark to be dramatic. Try IT this way!
21 Sep 2020
How to do Natural-Looking Eye Makeup in Under 5 Minutes
Try this quick makeup technique to look wide awake with minimal effort.
21 Sep 2020
How to Shape Your Eyebrows: A Step-by-Step Guide
Get ready to see your most beautiful brows!
21 Sep 2020
