The best new and “just arrived” skincare products from IT Cosmetics include Confidence in a Cream® Barrier Boost Skin Barrier Repair Daily Moisturizer, a lightweight and fragrance-free moisturizer that works to rescue skin from the signs of a damaged skin barrier. Another newcomer for skin protection: Hello Sunshine Invisible Sunscreen for Face SPF 50, a lightweight sunscreen with no white cast that also acts as a hydrating serum and makeup primer. Bye Bye Redness Serum joins our collection of powerful face serums that target your top skin concerns such as fine lines and large pores. More of our latest skincare options include Confidence in a Gel Cream Oil-Free Moisturizer, which reduces oil while boosting hydration, and our innovative Bye Bye Under Eye Bags Daytime Treatment, your temporary eye lift in a tube!

The length of time it takes for a new skincare product to work depends on a few different factors, including the products you use, the order in which you apply them, and the intensity of the skin concern. Developed with plastic surgeons and dermatologists, IT Cosmetics’ efficacious formulas solve a variety of skin concerns and are safe for all skin types—even sensitive.

When it comes to skincare trends, it’s all about ingredients. Retinol and niacinamide are crowd pleasers, along with hyaluronic acid, which acts as a moisture magnet for your skin, and salicylic acid to treat pimples. Efficient, simple skincare routines are also trending, so multitasking products—like our Bye Bye Makeup Cleansing Balm Makeup Remover—are in high demand. Also check out face moisturizers and eye creams that go above and beyond just hydrating to reduce the look of pores and wrinkles and visibly brighten skin.

The best new and “just arrived” makeup products from IT Cosmetics include the newest member of our CC+ cream family, CC+ Cream Natural Matte Foundation with SPF 40. Available in 30 shades, it delivers full coverage, 16HR shine control and SPF 40 broad-spectrum sunscreen. Be sure to also check out Glow with Confidence Sun Cream Blush, which seamlessly blends into your skin for a naturally sun-kissed look.

Makeup trends come and go, but natural makeup is a trend that’s here to stay—and achieving the “no makeup makeup” look in minutes is easier than ever with our ingredient-packed, skin-loving foundations for every skin tone and type. And for those on the go, multitasking makeup with SPF is always a great one-and-done choice.

At IT Cosmetics, we have the philosophy that products should always work hard so you don't have to, which is why evolution is a key part of our process. We want to maintain the products you know and love while also making them better. Check out which products we have upgraded and why.