Eyeshadow can make your eyes look younger when it’s formulated with the right ingredients. All IT Cosmetics eyeshadows are talc-free (talc is known to be drying on skin) and contain anti-aging ingredients like silk, peptides and hydrolyzed collagen to help smooth the delicate skin on your lids for your most youthful results.

The most basic rule of eyeshadow application is to use a neutral base color all over your lid, and then shade the crease with a shadow in the same family, just a few shades darker. As an optional step, apply a shimmer eyeshadow shade like Radiant Pearl from the Naturally Pretty Matte Luxe Eye Transforming Palette along your brow bone and on the inner corners of your eyes. In addition to bringing attention to your eyes, this eyeshadow application technique helps to highlight the rest of your features, too!

The best way to find your perfect shade of eyeshadow is to use your eye color as a guide. This trick works for eyeliner, too! For brown eyes, you can’t go wrong with a shimmery copper or bronze. Blue eyes look even more beautiful against gold eyeshadow, while a plum shade of eyeshadow will make hazel or green eyes pop.

If you’re on the go and don’t have time for a full face of makeup, you can easily take your look from day to night by applying a darker shade of eyeshadow in your crease and adding a few more dramatic elements: Use a black liquid eyeliner to draw a thick line on your upper lash line, then add a few coats of a volumizing and lengthening mascara to your top and bottom lashes. You’ll be ready for a night out in no time!