First and foremost, a lip balm should be hydrating. Look for one that contains moisturizing ingredients like shea butter and essential oils. You’re also smart to choose a formula that promises anti-aging benefits, such as smoothing the look of lip lines. As an added bonus, IT Cosmetics’ hydrating lip balms feature Vitality Lip Flush Technology™, which reacts with the natural warmth of your lips to create a customized pop of color that lasts!