First and foremost, a lip balm should be hydrating. Look for one that contains moisturizing ingredients like shea butter and essential oils. You’re also smart to choose a formula that promises anti-aging benefits, such as smoothing the look of lip lines. As an added bonus, IT Cosmetics’ hydrating lip balms feature Vitality Lip Flush Technology™, which reacts with the natural warmth of your lips to create a customized pop of color that lasts!

Dry lips can be caused by a variety of factors, including extreme weather conditions and dehydration. Two easy ways to help prevent dry lips: Drink plenty of water throughout the day and apply a moisturizing lip product before heading outdoors to create a protective barrier between your lips and the cold, wind and heat.

The key to caring for dry lips is to maximize hydration. In addition to applying a lip balm morning and night, it’s a good idea to choose a cream lipstick formula that provides comfortable wear so your lips feel moisturized throughout the day.

The perfect addition to your daily skincare routine, a lip serum is similar to a face serum in that it works to deliver a higher concentration of active ingredients in a lightweight formula that can be layered underneath your moisturizer and makeup. Our Je Ne Sais Quoi Lip Serum softens lips while flushing to your perfect pink. For more intense color, try our best-selling lip gloss serum stains.