Foundation is just that—the literal foundation of your beauty routine. It works to even out your skin tone and provides a fresh canvas for all other makeup. Whether you’re looking for a foundation to smooth out lines and wrinkles, correct redness on skin, cover blemishes, or simply achieve a natural yet airbrushed makeup look—there’s a foundation for you!

Our experts recommend waiting 10-15 minutes after applying your moisturizer before applying foundation. If you typically use color on your eyes, you’ll want to do that first, too. This prevents any pigment from falling on your face after you’ve perfected your foundation application.

Finding your perfect foundation shade may take some trial and error—but it’s well worth it. For foundation to work as intended, you need to ensure you’re well matched. Let our Foundation Finder help you find your perfect shade.

The best way to determine if sheer, medium or full coverage foundation is best for you is to know your skin type and beauty goals. If you’re looking to color-correct hyperpigmentation on your face from acne scars or dark spots, then full coverage is the best option for you. If you’re looking for a more natural, less pigmented approach, then a tinted moisturizer or foundation that offers medium to sheer coverage is the way to go. Learn more about the differences between foundation and tinted moisturizer.