An error occured on the server, please try later or contact the customer service

  • Purchase options

    Prices and payment are shown in USD. International shipping costs are based on your items, shipping method and destination.

    Change currency

    There is only one currency available for your location: $ - USD

    Change language

    There is only one language available for your location: English

  • Loyalty
  • My cart
REWARD IT
Customer Service
Reward IT Loyalty Program
Main content
Banner image with pink background showing skincare product dropper

FOUNDATION

Discover your best foundation! Choose from sheer or medium-to-full coverage foundations in both liquid and buildable powder formulas. Packed with skin-loving ingredients and available in natural, matte, radiant, and healthy glow finishes, IT’s your perfect coverage—made easy!

FOUNDATION

FOUNDATION

12 products
Refinements menu FOUNDATION

Filter by

CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
best seller 40% off

CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40

IT’S THE FIRST 90% SKINCARE CC+ FOR AN INSTANT HEALTHY GLOW + BRIGHTER SKIN IN 4 WEEKS!*

Color:
Tan (W)
Select a colour for CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
Fair Porcelain (N), 1 of 22
Fair Ivory (W), 2 of 22
Fair Beige (C), 3 of 22
Fair (W), 4 of 22
Fair Light (C), 5 of 22
Light (W), 6 of 22
Light Medium (C), 7 of 22
Medium (W), 8 of 22
Medium Tan (W), 9 of 22
Neutral Tan (N), 10 of 22
Tan Warm (W), 11 of 22
Selected Tan (W), 12 of 22
Tan Rich (C), 13 of 22
Rich (W), 14 of 22
Rich Honey (W), 15 of 22
Neutral Rich (N), 16 of 22
Deep (N), 17 of 22
Deep Honey (W), 18 of 22
Deep Bronze (C), 19 of 22
Neutral Deep (N), 20 of 22
Deep Mocha (C), 21 of 22
The product variation is out of stock, Neutral Medium (N), 22 of 22
40% off in cart
Old price New price $47.00
CC+ Cream Full-Coverage Foundation with SPF 50+
CC+ Cream Full-Coverage Foundation with SPF 50+
CC+ Cream Full-Coverage Foundation with SPF 50+
CC+ Cream Full-Coverage Foundation with SPF 50+
Best Seller 25% off

CC+ Cream Full-Coverage Foundation with SPF 50+

IT’S THE #1 SPF FOUNDATION IN AMERICA*

Color:
Medium (N)
Select a colour for CC+ Cream Full-Coverage Foundation with SPF 50+
Fair Porcelain (N), 1 of 30
Fair Ivory (W), 2 of 30
New Shade - Fair Warm (W), 3 of 30
Fair Beige (C), 4 of 30
Fair (W), 5 of 30
Fair Light (C), 6 of 30
Light (W), 7 of 30
New Shade - Light Neutral (N), 8 of 30
New Shade - Light Cool (C), 9 of 30
Light Medium (N), 10 of 30
New Shade - Light Medium Warm (W), 11 of 30
Selected Medium (N), 12 of 30
Neutral Medium (N), 13 of 30
New Shade - Medium Cool (C), 14 of 30
Medium Tan (W), 15 of 30
Neutral Tan (N), 16 of 30
New Shade - Tan Cool (C), 17 of 30
Tan Warm (W), 18 of 30
Tan (N), 19 of 30
Tan Rich (N), 20 of 30
Rich (W), 21 of 30
New Shade - Rich Cool (C), 22 of 30
Rich Honey (W), 23 of 30
Neutral Rich (N), 24 of 30
Deep (N), 25 of 30
Deep Honey (W), 26 of 30
Deep Bronze (C), 27 of 30
Neutral Deep (N), 28 of 30
Deep Mocha (C), 29 of 30
New Shade - Deep Cool (C), 30 of 30
25% OFF
Guests
30% OFF
Old price New price $47.00
Bye Bye Under Eye Full Coverage Waterproof Concealer
Bye Bye Under Eye Full Coverage Waterproof Concealer
Bye Bye Under Eye Full Coverage Waterproof Concealer
Bye Bye Under Eye Full Coverage Waterproof Concealer
best seller 25% off

Bye Bye Under Eye Full Coverage Waterproof Concealer

LONG-WEARING & NATURAL FINISH

Color:
21.5 Medium Nude (N)
Select a colour for Bye Bye Under Eye Full Coverage Waterproof Concealer
10.5 Light (C), 1 of 24
11.0 Light Nude (N), 2 of 24
11.5 Light Beige (C), 3 of 24
13.0 Light Natural (N), 4 of 24
14.0 Light Tan (W), 5 of 24
14.5 Light Buff (N), 6 of 24
20.0 Medium (N), 7 of 24
21.0 Medium Tan (W), 8 of 24
Selected 21.5 Medium Nude (N), 9 of 24
23.5 Medium Amber (W), 10 of 24
24.0 Medium Beige (C), 11 of 24
25.0 Medium Natural (N), 12 of 24
25.5 Medium Bronze (C), 13 of 24
30.5 Tan (C), 14 of 24
32.0 Tan Bronze (C), 15 of 24
33.5 Tan Natural (N), 16 of 24
34.5 Rich Golden (W), 17 of 24
35.0 Rich Amber (W), 18 of 24
35.5 Rich (W), 19 of 24
40.0 Deep Tan (W), 20 of 24
40.5 Deep (C), 21 of 24
43.0 Deep Honey (W), 22 of 24
44.0 Deep Natural (N), 23 of 24
The product variation is out of stock, 45.5 Deep Ebony (C), 24 of 24
25% OFF
Guests
30% OFF
Old price New price $30.00
Heavenly Luxe™ Complexion Perfection Brush #7
Heavenly Luxe™ Complexion Perfection Brush #7
Heavenly Luxe™ Complexion Perfection Brush #7
Heavenly Luxe™ Complexion Perfection Brush #7
25% off

Heavenly Luxe™ Complexion Perfection Brush #7

IT'S YOUR BRUSH THERAPY!

25% OFF
Guests
30% OFF
Old price New price $50.00
Celebration Foundation and Cosmetics Powder
Celebration Foundation and Cosmetics Powder
Celebration Foundation and Cosmetics Powder
Celebration Foundation and Cosmetics Powder
25% off

Celebration Foundation and Cosmetics Powder

IT’S YOUR 30 SECONDS TO FLAWLESS!

Color:
Medium (N)
Select a colour for Celebration Foundation and Cosmetics Powder
Fair (W), 1 of 7
Light (W), 2 of 7
Selected Medium (N), 3 of 7
Medium Tan (W), 4 of 7
Tan (N), 5 of 7
Rich (W), 6 of 7
The product variation is out of stock, Deep (N), 7 of 7
25% OFF
Guests
30% OFF
Old price New price $49.00
Your Skin But Better Foundation + Skincare
Your Skin But Better Foundation + Skincare
Your Skin But Better Foundation + Skincare
Your Skin But Better Foundation + Skincare
Last chance

Your Skin But Better Foundation + Skincare

IT'S YOUR FOUNDATION FOR BETTER SKIN! EXPERIENCE THE IT BEAUTY DIFFERENCE®

Color:
Deep Cool 62
Select a colour for Your Skin But Better Foundation + Skincare
Fair Warm 10, 1 of 40
Fair Neutral 11, 2 of 40
Fair Warm 12, 3 of 40
Light Cool 20, 4 of 40
Light Neutral 22, 5 of 40
Light Warm 23, 6 of 40
Medium Neutral 31, 7 of 40
Tan Warm 44, 8 of 40
Rich Cool 50, 9 of 40
Rich Warm 51, 10 of 40
Rich Neutral 51.25, 11 of 40
Rich Cool 51.75, 12 of 40
Rich Neutral 53, 13 of 40
Deep Neutral 58, 14 of 40
Deep Warm 60, 15 of 40
Deep Neutral 61, 16 of 40
Selected Deep Cool 62, 17 of 40
Deep Cool 63, 18 of 40
The product variation is out of stock, Fair Neutral 10.5, 19 of 40
The product variation is out of stock, Light Neutral 20.5, 20 of 40
The product variation is out of stock, Light Warm 21, 21 of 40
The product variation is out of stock, Light Neutral 21.5, 22 of 40
The product variation is out of stock, Light Warm 22.5, 23 of 40
The product variation is out of stock, Medium Cool 30, 24 of 40
The product variation is out of stock, Medium Neutral 31.5, 25 of 40
The product variation is out of stock, Medium Warm 32, 26 of 40
The product variation is out of stock, Medium Neutral 33, 27 of 40
The product variation is out of stock, Medium Cool 34, 28 of 40
The product variation is out of stock, Medium Warm 35, 29 of 40
The product variation is out of stock, Medium Cool 36, 30 of 40
The product variation is out of stock, Tan Neutral 39, 31 of 40
The product variation is out of stock, Tan Cool 40, 32 of 40
The product variation is out of stock, Tan Warm 41, 33 of 40
The product variation is out of stock, Tan Neutral 42, 34 of 40
The product variation is out of stock, Tan Warm 42.5, 35 of 40
The product variation is out of stock, Tan Warm 43, 36 of 40
The product variation is out of stock, Rich Warm 51.5, 37 of 40
The product variation is out of stock, Rich Warm 52, 38 of 40
The product variation is out of stock, Deep Cool 59, 39 of 40
The product variation is out of stock, Deep Cool 64, 40 of 40
25% OFF
Guests
30% OFF
Old price New price $46.00
CC+ Cream Natural Matte Foundation with SPF 40
CC+ Cream Natural Matte Foundation with SPF 40
CC+ Cream Natural Matte Foundation with SPF 40
CC+ Cream Natural Matte Foundation with SPF 40
25% off

CC+ Cream Natural Matte Foundation with SPF 40

IT’S YOUR NEVER-FLAT, 16HR NATURAL MATTE

Color:
Medium (N)
Select a colour for CC+ Cream Natural Matte Foundation with SPF 40
Fair Porcelain (N), 1 of 30
Fair Ivory (W), 2 of 30
Fair Warm (W), 3 of 30
Fair Beige (C), 4 of 30
Fair (W), 5 of 30
Fair Light (C), 6 of 30
Light (W), 7 of 30
Light Neutral (N), 8 of 30
Light Cool (C), 9 of 30
Light Medium (N), 10 of 30
Light Medium Warm (W), 11 of 30
Selected Medium (N), 12 of 30
Neutral Medium (N), 13 of 30
Medium Cool (C), 14 of 30
Medium Tan (W), 15 of 30
Neutral Tan (N), 16 of 30
Tan Cool (C), 17 of 30
Tan Warm (W), 18 of 30
Tan (N), 19 of 30
Tan Rich (N), 20 of 30
Rich (W), 21 of 30
Rich Cool (C), 22 of 30
Rich Honey (W), 23 of 30
Neutral Rich (N), 24 of 30
Deep (W), 25 of 30
Deep Honey (W), 26 of 30
Deep Bronze (C), 27 of 30
Neutral Deep (N), 28 of 30
Deep Mocha (C), 29 of 30
Deep Cool (C), 30 of 30
25% OFF
Guests
30% OFF
Old price New price $47.00
Bye Bye Redness Neutralizing Color-Correcting Cream
Bye Bye Redness Neutralizing Color-Correcting Cream
Bye Bye Redness Neutralizing Color-Correcting Cream
Bye Bye Redness Neutralizing Color-Correcting Cream
As Seen On TikTok 25% off

Bye Bye Redness Neutralizing Color-Correcting Cream

FULL-COVERAGE MAKEUP FOR REDNESS

Color:
Porcelain Beige
Select a colour for Bye Bye Redness Neutralizing Color-Correcting Cream
Selected Porcelain Beige, 1 of 3
Light Beige, 2 of 3
Neutral Beige, 3 of 3
25% OFF
Guests
30% OFF
Old price New price $38.00
CC+ Airbrush Perfecting Powder Foundation
CC+ Airbrush Perfecting Powder Foundation
CC+ Airbrush Perfecting Powder Foundation
25% off

CC+ Airbrush Perfecting Powder Foundation

IT’S YOUR COMPLEXION PERFECTION IN A COMPACT!

Color:
Fair (W)
Select a colour for CC+ Airbrush Perfecting Powder Foundation
Selected Fair (W), 1 of 7
Tan (N), 2 of 7
Rich (W), 3 of 7
Deep (N), 4 of 7
The product variation is out of stock, Light (W), 5 of 7
The product variation is out of stock, Medium (N), 6 of 7
The product variation is out of stock, Medium Tan (W), 7 of 7
25% OFF
Guests
30% OFF
Old price New price $42.00
Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
25% off

Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+

NEVER WEAR FOUNDATION AGAIN!

Color:
Medium (N)
Select a colour for Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
Fair (W), 1 of 12
Fair Light (C), 2 of 12
Light Medium (N), 3 of 12
Selected Medium (N), 4 of 12
Neutral Medium (N), 5 of 12
Medium Tan (W), 6 of 12
Neutral Tan (N), 7 of 12
Tan (N), 8 of 12
Rich (W), 9 of 12
Rich Honey (W), 10 of 12
Deep (N), 11 of 12
The product variation is out of stock, Light (W), 12 of 12
25% OFF
Guests
30% OFF
Old price New price $47.00

Check out these trending products

LEARN MORE ABOUT REWARD IT LOYALTY PROGRAM
Sign up OFFERS OFFERS
Exclusive offers 0
Orientation message
For the best experience, please turn your device