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IT Cosmetics co-founder and CEO, Jamie Kern showing here transformation on her face after IT Cosmetics products

Learn All About the IT Cosmetics Brand Story

Cropped image showing two close ups of a woman's face.

it’s problem solving!

With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

it’s skin loving!

Every IT Cosmetics formula—whether it’s makeup or skincare—is made with skin-loving ingredients that nourish all skin types, even the most sensitive.
Group of diverse women  with varying skin tones huddled close and smiling.

it’s confidence building!

IT Cosmetics exists to empower YOU to feel your most confident. Discover what we stand for and how we’re spreading our mission all over the world!

it’s our story!

Founder, Jamie Kern Lima, couldn’t find products that solved her beauty concerns, including sparse brows and redness, so she partnered with plastic surgeons and dermatologists to create them. Discover how IT Cosmetics has grown into the global brand it is today!
Brow Power Pencils in the Shape of a Heart

it gives back!

Philanthropy has always been at the heart of IT Cosmetics’ mission. Discover how you can join us in supporting women all over the world!
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