Knowing how to do eye makeup properly is basically like unlocking the secret to stunning makeup. The thing is, it can be tricky to perfect a cat-eye, nail a glamorous smokey eye, or become a master of eyeshadow blending. Practice makes perfect, of course, but having the right tools in your hand can make all the difference between frustrated sighs in front of your mirror and confident application.
You’ll want to seek out high-quality eye makeup products that glide effortlessly, deliver precision, blend like a dream, and last through the day. So, we’re showcasing our best eye makeup products below.
Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
IT’S YOUR LIFE-CHANGING CONCEALER!
Bye Bye Under Eye Anti-Aging Concealer
One dot is literally all you need of Bye Bye Under Eye Anti-Aging Concealer to kick dark under-eye circles and imperfections to the curb. Truly revolutionary, this richly pigmented, #1 best-selling* concealer boasts IT Cosmetics' Expression Proof™ Technology, which means you won't have to worry about any creasing or cracking throughout the day.
Plus, it's formulated with skin-loving ingredients, including anti-aging peptides, antioxidants, hydrolyzed collagen, and plumping hyaluronic acid. Check out the full rundown on how to use this game-changing concealer.
By the way, make sure to check out our tutorial on how to brighten and enhance your eyes.
Superhero No-Tug Waterproof Eyeshadow Stick
IT'S YOUR SINGLE SWIPE SUPER SHADOW!
Superhero No-Tug Waterproof Eyeshadow Stick
How does gorgeous color payoff with minimal application effort sound to you? Superhero No-Tug Waterproof Eyeshadow Stick has you covered. (Well, technically it has your lids covered!) Available in 12 stunning shades—including Amethyst Pearl, Matte Rose, Deep Warm Brown, and True Gold— it glides onto your eyelids without tugging or causing irritation. The shades are super buildable, easy to blend, crease-proof, and formulated for all-day wear.
Brow Power Universal Eyebrow Pencil
IT’S YOUR BROWS BUT BETTER!
Brow Power Universal Eyebrow Pencil
Perfectly drawn, full eyebrows are one of the quickest ways to create beauty, symmetry, and a youthful appearance. Though this part of your makeup routine might feel intimidating, having a trusty, easy-to-use eyebrow pencil at your side will make the job way easier. Brow Power Universal Eyebrow Pencil is a foolproof pencil that delivers natural-looking brows. It adjusts to your eyebrow color based on the amount of pressure you apply, boasts a budge-proof formula, and comes in a range of shades that will flatter any complexion. Bonus: it has a built-in spooley!
Brow Power Filler Eyebrow Gel
IT'S YOUR BROWS BUT FULLER!
Brow Power Filler Eyebrow Gel
Brow Power Filler Eyebrow Gel is your solution to filling in sparse brows, taming bushy brows, and setting your brows in place. This waterproof, tinted gel is formulated with hair-like fibers and features a micro-flocked tip that instantly fills, shapes, and sets. To apply, use a gentle touch to sweep the brush through your brows.
Superhero No-Tug Retractable Eyeliner
IT’S EYE OPENING! NO SHARPENING REQUIRED
Superhero No-Tug Retractable Eyeliner
Eyeliner is such a minimal part of your makeup routine, but it can have maximum impact on your look! The key is finding an eyeliner that easily glides across your delicate eyelids, delivers intense color payoff, and blends beautifully. Available in three neutral shades (Black, Brown, and Silk Taupe), Superhero No-Tug Retractable Eyeliner features IT Cosmetics’ exclusive No-Tug Technology™, which means you can count on it to glide smoothly and last all day long. You'll also love that there's zero sharpening required.
Pro Tip: Not quite sure how to apply eyeliner? We walk you through everything you need to know about applying eyeliner using an eye pencil and this guide on how to do cat eye makeup with a liquid eyeliner.
Superhero Liner
We won’t beat around the bush: applying liquid eyeliner is downright daunting. But when you have a product that does the work for you—like Superhero™ Liner—creating a flawless flick can actually be simple! This liquid eyeliner is revolutionary in a few ways.
First, it features our Elastic Stretch No-Skip Technology™ and has an innovative brush hair tip that literally does the work for you. Second, it creates a super saturated, super flawless line that won’t budge or smudge. And finally, it’s infused with lash-loving superpower ingredients such as peptides, collagen, and biotin.
Hello Lashes+ Volumizing Mascara with Lash Serum
SAY HELLO TO YOUR CARING LASH TRANSFORMATION!
Hello Lashes+ Volumizing Mascara with Lash Serum
This roundup of eye makeup products wouldn’t be complete without a mascara mention. Hello Lashes+ Volumizing Mascara with Lash Serum is your secret to serious eye-opening, volumizing results. Not only does it deliver fuller-looking lashes instantly via the unique 360° Lash-Wrapping Brush, but it also cares for your lashes over time. Hello Lashes+ is formulated with nourishing ingredients such as biotin, argan oil, and jojoba oil. In that sense, it works overtime to deliver healthy, beautiful lashes.
Want to learn how to do more eye makeup looks? You’ll love our guide on how to do natural eye makeup in under five minutes. And if you’re feeling like switching things up a bit, try one of these new ways to wear your eyeliner.
*#1 concealer formula for IT Cosmetics brand in the US.
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Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
IT’S YOUR LIFE-CHANGING CONCEALER!
Superhero No-Tug Waterproof Eyeshadow Stick
IT'S YOUR SINGLE SWIPE SUPER SHADOW!
Brow Power Universal Eyebrow Pencil
IT’S YOUR BROWS BUT BETTER!
Brow Power Filler Eyebrow Gel
IT'S YOUR BROWS BUT FULLER!
Superhero No-Tug Retractable Eyeliner
IT’S EYE OPENING! NO SHARPENING REQUIRED
Hello Lashes+ Volumizing Mascara with Lash Serum
SAY HELLO TO YOUR CARING LASH TRANSFORMATION!
