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How to Shape Your Eyebrows: A Step-by-Step Guide

how to shape your brows it cosmetics

Let’s face it: At some point we’ve all struggled with our brows. Maybe a too-tweezer-happy moment in your teen years resulted in thin eyebrows, or nothing quite works to tame your unruly brows. The good news? You can solve a lot of these problems by learning how to shape your eyebrows properly. Why is it worth the effort? As IT Cosmetics founder Jamie Kern Lima so eloquently puts it: “Your eyebrows are the most powerful feature on your face.” Read on for our top tips and tricks for getting a brow look you’ll love.

Start By Choosing The Best Eyebrow Filler Product For You

With so many brow products to choose from, it can be challenging to know which one is right for you. At IT Cosmetics, we want to eliminate the guesswork for you, which is why we developed our Brow Power family of budge-proof pencils for creating feathery brows, bold brows and your most natural eyebrows. Each pencil comes in a universal shade that adjusts to every hair color and is infused with brow-enhancing ingredients including biotin, saw palmetto and antioxidants. 

If your brows are naturally on the fuller side, a tinted brow gel may be all you need to achieve your desired look while helping to tame and set your brows at the same time. You can also use it on top of your brow pencil for added definition.

Next, Create the Perfect Eyebrow Shape

Before you begin, remember this important tip: Your brows are sisters, not twins! So if your brows don’t look identical to each other after shaping them, that’s okay!

  1. Take your brow pencil [or a regular pencil!] and hold it up vertically against the edge of your nose. The point where the pencil lines up with your eyebrow is where your brow should start. Make a small mark here with your eyebrow filler of choice.
  2. While still holding the pencil against the edge of your nose, move it diagonally until one end aligns with the outer edge of your iris (the colored part of your eye). Make another small mark on what should be the highest part of your arch.
  3. Move the pencil once more, this time aligning it to the outer edge of your nose and the outer corner of your eye. This is where the “tail” of your brow should end—any farther out can create a droopy-looking eye. Make a small mark here.
  4. Using the marks you just created as your guide, begin filling in your brows. Apply the product with softer strokes if your hair is on the lighter side and harder strokes if your hair is dark brown or black.
  5. If you make a mistake, don’t worry! You can easily clean up your brows with the right tools. Start by smoothing concealer onto any marks that fall outside of your brows’ borders, then use a concealer brush to buff them away!

Finish With This Simple Technique For Grooming Your Eyebrows

To polish your brows, lightly brush through them with your pencil’s built-in spooley brush or your favorite brow brush. Brow Power Filler also works perfectly as a finishing step on top of your brow pencil to add more definition and set your brows in place. Then give yourself a pat on the back because you’ve just mastered the art of creating beautiful, natural-looking brows that last!

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