Visit any popular beauty website and you’ll see articles about how to do natural makeup< or how to get the “no makeup” makeup look. But a quick read reveals that a lot more goes into this of-the-moment beauty trend than the name suggests. To make it easier for you, our IT Cosmetics beauty experts have gathered the essential skincare and makeup tips you need to get a natural makeup look with minimal effort.
Choose The Best Facial Moisturizer For Your Skin Type
When skin is properly hydrated, it naturally glows. That’s why taking the time to moisturize daily is so important, especially before applying makeup products. Look for a facial moisturizer that’s designed for your skin type, contains skin-loving ingredients like collagen and hyaluronic acid, and creates a smooth canvas for your makeup application.
Layer a Hydrating Face Serum With Your Moisturizer
When skin is properly hydrated, it naturally glows. That’s why taking the time to moisturize daily is so important, especially before applying makeup products. For an added boost of moisture, start by applying a hydrating serum that leaves skin with a smooth, supple feel. Follow up with a facial moisturizer that’s designed for your skin type. With nourishing ingredients like peptides and hyaluronic acid, IT Cosmetics skincare is designed to create a smooth canvas for your makeup application.
Learn more about how to layer your skincare products.
Buff On a Natural-Looking Foundation
It’s commonly believed that a sheer, tinted moisturizer is the go-to base for a natural makeup look. While this certainly works, we prefer using a lightweight, hydrating foundation with medium coverage that’s buildable because it gives you more options on the days you want to pump up the glam. When applied with a foundation brush, you’ll be able to buff and blend until you have the perfect, natural-looking complexion. Choose a makeup brush with slightly dense hairs and begin applying in the center of your face, then work your way out.
Add a Subtle Wash of Color To Your Cheeks
Whether it’s your favorite bronzer, blush, or both, adding a little color to your cheekbones is an easy way to add natural lift and definition to your entire face. We love the Your Most Beautiful You Palette because it contains a bronzer, blush and highlighter for instant radiance. To apply, lightly sweep bronzer wherever the sun would naturally hit your face. We like the tried-and-true method of making a “3” on each side of the face—from forehead to cheek to jawline. Next, smile and apply blush at the apples, blending towards your hairline. Lastly, add a little glow at the top of your cheekbones with the highlighter.
Go Easy on the Eyes
Spending a few minutes on your brows and lashes will make you look and feel naturally pretty in no time. Choose a brow pencil or brow powder that automatically adjusts to your hair color, then fill in wherever you have sparse areas. Don’t forget to define the “tail” of your brows. Voila—instant face framing. Next, apply a natural-looking mascara that still delivers dynamic volume and length. We’d be remiss if we didn’t recommend our best-selling Superhero Mascara, which gives you beautiful lashes in just one coat.
Save Your Lips For Last
You can go with a nude lip gloss or a sheer pop of coral, pink, or red. Just be sure to swipe on something hydrating to complement the natural glow you’ve achieved so far. Je Ne Sais Quoi Hydrating Lip Balm Treatment delivers intense hydration and a naturally flushed lip color. The best part? You don’t even need a mirror to apply it. Now that’s what we call an easy natural makeup look.