Give your lashes super volume, length and elastic stretch in just one coat with your clinically tested lengthening mascara.
IT’s Great For…
Lengthening, Volume
Key Ingredients: Hydrolyzed Collagen: Amino acid protein that supports hair elasticity for a youthfully smooth appearance Biotin: B vitamin that promotes healthier-looking hair and skin Peptides: Help reduce the appearance of dry, brittle lashes for the look of soft, conditioned lashes
The super-buildable formula of this volumizing and lengthening mascara takes your lashes to new heights and puts lash power at your fingertips for the look of longer lashes.
Super Volume
Super Length
Super Buildable Formula
KEY BENEFITS
✓ Elastic Stretch Technology lengthens and volumizes lashes
✓ Lash-Changing Power Brush coats lashes from root to tip – lifting and separating to create a fuller-looking lash line
✓ Super black pigment plus collagen, biotin and peptides to condition as you coat
REAL BEAUTY, REAL RESULTS
Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT
Cosmetics creates problem-solving, skin-loving formulas that give you real results.
ALWAYS REAL, NEVER RETOUCHED
We capture real results in our before & after photos. We never retouch these images, so you can trust the results you'll get.
100% SAW A FULLER LASH LINE*
96% SAID LASHES LOOKED STRETCHED*
96% SAW DRAMATIC VOLUME & LENGTH*
*Results observed in a consumer panel survey.
HOW TO USE IT
APPLY IT
Starting at the root of your lashes, wiggle and sweep up and through to the tips.
BUILD IT
Layer additional coats for more dramatic results.
Ingredients with gradient
LASH-LOVING INGREDIENTS
HYDROLYZED COLLAGEN
Amino acid protein known to support hair elasticity for a youthfully smooth appearance
BIOTIN
B vitamin that promotes healthier-looking hair and skin
PEPTIDES
Help reduce the appearance of dry, brittle lashes for the look of soft, conditioned lashes
pdp-section-curalate-ITC_612
VIRTUAL TRY ON
VIRTUAL TRY-ON
Try on new products or entire looks from home or on the go — it’s like a makeover in your pocket!
Have short eyelashes? Want to get the look of fuller lashes? Superhero Elastic Stretch Volumizing & Lengthening Mascara is your go-to mascara product! Why? The proprietary Elastic Stretch Technology works to stretch the look of lashes while giving you super volume and length without the look of clumpy eyelashes. It works to make your lashes look long and super voluminous in just one coat!
What is Superhero Mascara?
Superhero Mascara is IT’s best mascara for length and volume to transform the look of sparse or short eyelashes into long natural eyelashes! Plus, it’s clinically proven to give your lashes super volume, super length and super elastic stretch in just one coat!
What type of mascara is Superhero Mascara?
Superhero Mascara is a super volumizing and lengthening mascara.
What is Superhero Mascara made of?
Superhero Mascara is made with lash-loving biotin, hydrolyzed collagen and peptides.
Why does my mascara smudge?
If you experience some smudging with your mascara, trying setting your lids and under eye area with Bye Bye Pores Loose Powder. This will eliminate any pesky oils from mixing with your mascara throughout the day!
