Superhero Elastic Stretch Volumizing and Lengthening Mascara
IT TRANSFORMS YOUR LASHES!
Discover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat!
Developed with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen, biotin and peptides with super black pigment. The Lash-Changing Power Brush coats your eyelashes from root to tips—lifting lashes while separating them to create a fuller-looking lash line. The proprietary Elastic Stretch Technology stretches the look of your lashes for a visibly longer effect. The super-buildable formula of this lengthening mascara takes your lashes to new heights and puts lash power at your fingertips for the look of longer lashes. Simply apply more coats for additional volume and length.
Want to find the right mascara for you? Learn more about our mascaras with the IT Mascara Guide!
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference!
- Exclusive Elastic Stretch Technology for volume and length!
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super-buildable formula—for super customizable results!
- Super black pigment plus collagen, biotin and peptides to condition as you coat
Hydrolyzed Collagen: Amino acid protein that supports hair elasticity for a youthfully smooth appearance
Biotin: B vitamin that promotes healthier-looking hair and skin
Peptides: Help reduce the appearance of dry, brittle lashes for the look of soft, conditioned lashes
Full Ingredient List:
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
SUPER-BUILDABLE FORMULA
Achieve super volume, super length and super elastic stretch in just one coat!
LASH-LOVING INGREDIENTS
HYDROLYZED COLLAGEN: Amino acid protein that supports hair elasticity for a youthfully smooth appearance
BIOTIN: B vitamin that promotes healthier-looking hair and skin
PEPTIDES: Help reduce the appearance of dry, brittle lashes for the look of soft, conditioned lashes
REAL RESULTS
IT TRANSFORMS YOUR LASHES!
96% saw dramatic volume & length*
*Results observed in a consumer panel survey.
100% saw a fuller lash line*
96% said lashes looked stretched*
*Results observed in a consumer panel survey.
IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS
“Consider this your lash lift in a tube! Lash-enhancing ingredients known to support healthier-looking hair, like biotin and peptides, combine with IT’s Elastic Stretch Technology for visible length and volume in an instant.”
Dr. Flora Levin, Plastic Surgeon
IT Cosmetics Advisory Board Member
Frequently Asked Questions
Answers to Your Frequently Asked Questions
