Main content

Superhero Elastic Stretch Volumizing and Lengthening Mascara

IT TRANSFORMS YOUR LASHES!
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 7ms
  • reviews, product
  • bvseo-msg: Unsuccessful GET. status = 'ERROR', msg = 'Not Found.';

Discover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that&r ... Read full description

Loading...

Superhero Elastic Stretch Volumizing and Lengthening Mascara

Old price $26.00 New price $19.50
Available for orders between $35 - $1000 with Afterpay Learn more
Select a Size
Select a size

25% Off


Join our LOVE IT REWARDS program!

Earn exclusive discounts, services and FREE products!
Learn More

Discover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat!

Developed with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen, biotin and peptides with super black pigment. The Lash-Changing Power Brush coats your eyelashes from root to tips—lifting lashes while separating them to create a fuller-looking lash line. The proprietary Elastic Stretch Technology stretches the look of your lashes for a visibly longer effect. The super-buildable formula of this lengthening mascara takes your lashes to new heights and puts lash power at your fingertips for the look of longer lashes. Simply apply more coats for additional volume and length.

Want to find the right mascara for you? Learn more about our mascaras with the IT Mascara Guide!

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference!

Superhero Mascara

Starting at the root of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula—for super customizable results!
  • Super black pigment plus collagen, biotin and peptides to condition as you coat
If you want even more volume, simply apply additional coats! The formula is super-buildable.
Key Ingredients:
Hydrolyzed Collagen: Amino acid protein that supports hair elasticity for a youthfully smooth appearance
Biotin: B vitamin that promotes healthier-looking hair and skin
Peptides: Help reduce the appearance of dry, brittle lashes for the look of soft, conditioned lashes

Full Ingredient List:
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).

REAL RESULTS

IT TRANSFORMS YOUR LASHES!

96% saw dramatic volume & length*

*Results observed in a consumer panel survey.

100% saw a fuller lash line*

96% said lashes looked stretched*

*Results observed in a consumer panel survey.

IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS

“Dermatologists are experts in skin, nails and hair. That’s why I love Superhero Mascara. It’s infused with hair-loving biotin and it gives lashes the look of instant length and volume. Yes, please!”


Dr. Kavita Mariwalla, Dermatologist
IT Cosmetics Advisory Board Member

LENGTHEN, BRIGHTEN AND DEFINE YOUR EYES

25% Off

25% Off

Excluded from promo

Shop the Superhero Eye Routine

Superhero Elastic Stretch Volumizing and Lengthening Mascara
Bye Bye Under Eye Anti-Aging Concealer
Superhero No-Tug Waterproof Eyeshadow Stick
You can't buy this routine since some products are out of stock!

Frequently Asked Questions

Answers to Your Frequently Asked Questions

  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getReviews, 5ms
  • reviews, product
  • bvseo-msg: Unsuccessful GET. status = 'ERROR', msg = 'Not Found.';

You May Also Like

For the best experience, please turn your device