Hello Lashes+ Volumizing Mascara with Lash Serum
SAY HELLO TO YOUR CARING LASH TRANSFORMATION!Say HELLO to your eye-opening, volumizing mascara that conditions! Hello Lashes+ Volumizing Mascara ... Read full description
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Superhero Elastic Stretch Volumizing and Lengthening Mascara
Discover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen, biotin and peptides with super black pigment. The Lash-Changing Power Brush coats your eyelashes from root to tips—lifting lashes while separating them to create a fuller-looking lash line. The proprietary Elastic Stretch Technology stretches the look of your lashes for a visibly longer effect. The super-buildable formula of this lengthening mascara takes your lashes to new heights and puts lash power at your fingertips for the look of longer lashes. Simply apply more coats for additional volume and length. Want to find the right mascara for you? Learn more about our mascaras with the IT Mascara Guide! Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference!
Say HELLO to your eye-opening, volumizing mascara that conditions! Hello Lashes+ Volumizing Mascara with Lash Serum is your smudge-proof mascara that delivers fuller-looking lashes while also caring for them. Infused with lash-loving biotin, argan oil and jojoba oil, the gentle formula is ophthalmologist-tested and wipes clean with just warm water to help minimize lash loss. Plus, the 360° Lash-Wrapping Brush ensures this tubing mascara wraps each and every lash for instant separation and definition in one stroke. It truly is the mascara that does more for your lashes: providing the length you crave, volume you need and lash care you deserve!
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
- Starting at the base of your lashes, sweep up and through to the tips. Then, apply vertical strokes using the brush's ball tip on the inner and outer corner to easily define smaller lashes.
- When you're ready to take it off, it removes easily with just warm water!
- Mascara with built-in lash care serum for lift and definition
- 360° Lash-Wrapping Brush for eye-opening volume in one stroke
- Smudge-proof formula delivers up to 24HR wear; won't clump or flake
- Gentle removal for less lash loss
REAL RESULTS

CLINICALLY TESTED*
93% say lashes look fullerUp to 24HR wear
*Based on an 8-day consumer study

SAY HELLO TO LASH-LOVING RESULTS
Volumized, defined lashes instantlyGentle removal for less lash loss
Lash-loving formula for soft, cared-for lashes
IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS

“Patients always ask what they can do about tired-looking eyes. Hello Lashes+ Mascara awakens eyes in seconds! With biotin, argan oil and jojoba oil, it cares for your lashes as it volumizes and defines them."
Dr. Flora Levin, Oculofacial Plastic Surgeon
IT Cosmetics Advisory Board Member


