With summer just around the corner, your thoughts are likely turning to fun in the sun. Same here! Something else we’re thinking about? Making sure you stay protected through all your adventures with a sunscreen you won’t mind wearing every day. If you’re struggling to find one, don’t worry, we’ve got your back! That’s right: After conquering the world of CC cream (we have the #1 SPF Foundation in America!*), IT Cosmetics is excited to now offer Hello Sunshine, an invisible sunscreen for face with SPF 50. The best part? It’s more than just a regular SPF. It’s your SBF (skin’s best friend). Read on to learn all about this sunscreen’s benefits.
Hello Sunshine SPF 50: What makes it your skin's best friend?
IT Offers Powerful Protection Against UV Rays & External Pollution
Hello Sunshine is a dermatologist-recommended sunscreen that provides broad-spectrum SPF 50 protection against harmful UVA/UVB sun rays. “UVB rays are considered dangerous because they can directly damage the DNA in skin cells,” explains Dr. Camille Howard, a board-certified dermatologist and IT Cosmetics advisory board member. “UVA rays can also damage the DNA in skin cells and they are the primary cause of premature skin aging, including wrinkles and fine lines.”
With proper application, this powerful sunscreen helps prevent a host of other skin issues, including dark spots, hyperpigmentation and even skin cancer. Hello Sunshine also goes beyond your average sunscreen to offer protection against external pollution.
IT’s a Hydrating, Non-Greasy Sunscreen and Makeup Primer in One
Enriched with hyaluronic acid and 1% pro-vitamin B5, Hello Sunshine SPF 50 provides intense hydration that keeps your skin feeling soft, supple, and moisturized. Hyaluronic acid, a powerful humectant, attracts and retains moisture, preventing dryness and dehydration. Pro-vitamin B5 offers additional soothing and moisturizing benefits.
Unlike some sunscreens that can leave an uncomfortable feeling on the skin, Hello Sunshine has a lightweight, non-greasy texture that absorbs quickly. It’s also non-comedogenic, which means it won’t clog pores. This makes it ideal for everyday use, even under makeup. In fact, in a consumer study, 95% of participants agreed it wears well under makeup.**
You can also say goodbye to pilling and the dreaded white cast that often comes with sunscreens, as Hello Sunshine SPF 50 blends seamlessly into all skin tones, leaving no trace behind.
Watch how IT Cosmetics partner and mom @ambervscott seamlessly blends Hello Sunshine SPF 50 into her busy life.
How to Apply Sunscreen to Face
Proper application is key to reaping all the benefits of sunscreen. When it comes to order of application, consider Hello Sunshine you last step of skincare and first step of makeup.
• Start by cleansing and moisturizing your face as part of your regular skincare routine.
• Next, apply sunscreen evenly to your face. If you’re wondering how much sunscreen is enough to use on your face, follow Dr. Howard’s advice: enough to cover your middle and index fingers.
• Gently massage the sunscreen into your skin until it’s fully absorbed.
• For best results, apply Hello Sunshine SPF 50 at least 15 minutes before sun exposure.
• Reapply sunscreen every two hours, or more frequently if you’re swimming or sweating heavily.
Hello Sunshine SPF 50 can also be used as a makeup primer. To do this, simply apply the sunscreen to your face as you would normally, then follow with your usual makeup routine. The sunscreen’s hydrating formula will help to create a smooth, even base for your makeup.
How is Hello Sunshine different from other face sunscreens?
Dr. Howard sums it up nicely: “Personally, it is one of the lightest textured sunscreens I have ever tried. I love sunscreen that doesn’t feel like I am wearing anything on my face.” She adds: “Hello Sunshine’s invisible finish, lightweight, hydrating feel and makeup compatibility make it easier than ever to wear SPF daily–which is something we all need to do!”
A few more reasons we think you’ll love Hello Sunshine Invisible Sunscreen for Face SPF 50:
• IT’s suitable for sensitive skin and allergy-tested
• IT’s dermatologist-tested for safety
• IT’s formulated without oxybenzone
• IT’s got a light, fresh scent
So if you’ve been guilty of skipping SPF in the past, give Hello Sunshine a try and see why summer (and every day, for that matter) is better with your SBF!
Planning a summer getaway? Check out this guide to glowy summer makeup looks.*Source: Circana/US Prestige Beauty Total Measured Market, Makeup Product Sales, January - December 2023.
**Results based on a 1-week consumer study.