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10 Reasons Why You Should Add Niacinamide To Your Skincare Routine

10 Reasons Why You Should Add Niacinamide To Your Skincare Routine

Every once in a while, a skincare ingredient shows up to the beauty block party with all the good stuff in hand. Niacinamide? It’s definitely giving “life of the party” energy. What niacinamide is good for? We’re so glad you asked. Also known as vitamin B3, this multitasking ingredient is celebrated for its ability to improve the look of , , and keep skin looking clear.

Intrigued? Let’s take a minute to explore the benefits of niacinamide so you can decide for yourself whether this skincare staple is worthy of space on your beauty shelf. (Spoiler: It is.)


What Is Niacinamide?

Most of us are traveling on two skincare journeys: finding products that really work and discovering multifunctional ingredients to make your life as simple as possible. Fortunately, you really can have your cake (and eat it, too!) with niacinamide. So, what does niacinamide do for skin and exactly what is niacinamide good for?

Niacinamide is a form of vitamin B3, an essential water-soluble vitamin that promotes healthy skin. And since your body can’t produce this ingredient independently, it must come from your diet or skincare routine.

This superstar ingredient was considered somewhat of a background player for a while, but it’s been getting the main character treatment for a few years now. Today, you’ll find it in everything from skincare serums—such as —to and .

It’s even found its way into some of our go-to makeup formulations, including , an all-over or spot concealer that visibly improves discoloration over time, and , which features a 90% skincare formula complete with 2% niacinamide.

The Science of Niacinamide

Although the names may sound similar, there are actually three different types of vitamin B3: niacinamide (nicotinamide), niacin (nicotinic acid), and nicotinamide riboside. Frankly, you don’t have to worry too much about the other two—niacinamide is the one you want to look for in your skincare products: It’s created by your body when you ingest large quantities of niacin, a naturally-occurring substance that can be found in foods like fish, vegetables, and various grains.

The amount of niacin your body needs will depend largely on your age, gender, and other lifestyle factors. Just remember this: There are three varieties of the same vitamin, and niacinamide is the must-have skincare ingredient to incorporate for brightening and evening out your skin tone.

What Does Niacinamide Do For Your Face?

When it comes to getting that lit-from-within glow, you definitely want to adopt niacinamide into your routine. Vitamin B3 is restorative for your skin and is known for its hydrating and skin-brightening properties. And if you’re worried about having fussy and unpredictable skin, you can exhale! This powerhouse ingredient stands out for its unique ability to gently support all skin types across a wide range of skin concerns.

Here are just some of our favorite benefits of niacinamide for skin.

1. Promotes Brighter-Looking Skin

Niacinamide is an absolute legend when it comes to achieving that coveted radiant glow. Its brightening benefits are largely a result of all the many complexion-enhancing properties combined. For example, a dermatology study noted its ability to preserve skin hydration, reduce the look of redness, visibly fade dark spots, and protect skin from environmental stressors.[1]

2. Great For All Skin Types

Oily? Combination? Mature skin? Niacinamide accepts every skin type with open arms—including . Gentle as can be, it’s typically very well tolerated and often recommended as a smart option for those with sensitive skin or for anyone looking for a gentle but effective skin-nourishing formula.

3. Keeps Skin Looking Firm and Healthy

Keratin (the main structural protein in your skin) is crucial for keeping your skin looking firm, flawless, and healthy. Using niacinamide for skin has been shown to support the production of keratin in your skin, resulting in a tighter-looking, more youthful appearance.

4. Supports Clearer Skin

Adding niacinamide to your daily regimen may also assist with enhancing clarity, making it a must-have for anyone with oily or blemish-prone skin types. By helping to balance your skin’s oil production and inflammatory responses, niacinamide can help keep your complexion looking clearer, smoother, and more even-toned. One medical article reporting on past trials with niacinamide found that topical application was effective in significantly reducing blemishes.[2]

5. Minimizes the Look of Wrinkles and Fine Lines

The multifunctional benefits of niacinamide make this ingredient an easy pick for any anti-aging skincare routine. This ingredient promotes more youthful-looking skin and may also minimize the appearance of with its powerful hydrating and skin-plumping abilities.

6. Reduces the Appearance of Large Pores

Niacinamide-based formulas have a normalizing effect that can help visibly smooth your complexion and reduce the look of . It does so by keeping your skin well-moisturized, healthy, and balanced.


7. Helps Reduce Dark Spots

Niacinamide is good for so many things, but if we had to shout just one thing, it might be its ability to tackle the look of discoloration. Niacinamide in skincare has the ability to help keep your skin visibly glowing, especially when paired with other glow-boosting ingredients, like . What’s more, research has found that niacinamide may help prevent age-related pigmentation and other signs of skin aging.[3]

8. Supports a Healthy Natural Skin Barrier

Your skin’s natural lipid barrier—AKA moisture barrier—can become weakened with age. Luckily, one amazing niacinamide skin benefit is that it can assist your skin with retaining moisture and promoting a strengthened lipid barrier, which is essential for protecting your skin from external stressors. So if you’ve ever wondered whether niacinamide is good for dry skin, the answer is a resounding “Yes!”


9. Delivers Skin Protecting Properties

Your skin battles environmental pollutants every day that can lead to premature signs of aging, including fine lines, wrinkles, dark spots, and sagging. Niacinamide acts as a powerful antioxidant for your skin, delivering protective properties that can help shield against the skin-damaging effects of oxidative stress.

10. Helps Regulate Oil Production

Hydration isn’t just for dry skin! You can use niacinamide for and combination skin, as well. This ingredient helps boost moisture and balance your skin, which can prevent oily skin from overcompensating by producing too much oil. Even needs plenty of hydration, and niacinamide is the perfect choice for any skin type.

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream

How Long Does Niacinamide Take to Work?

How long it takes for niacinamide to work ultimately depends on the formulation and how consistent you are about slathering each day.

A reason people love our is that it’s suitable for even the most sensitive skin and is clinically tested to deliver a more visibly even skin tone in just 8 weeks.* It contains 4% niacinamide to help visibly reduce dark spots and other forms of hyperpigmentation, plus 1% ethyl vitamin C to visibly improve skin clarity. We recommend using a high-quality niacinamide serum (we’re partial to our own!) and applying four to five drops both morning and evening.

In a 12-week study**, where participants used , clinical results showed a visible reduction in dark spots, fine lines, dark circles under eyes, and uneven skin texture. This multitasking concealer not only provides buildable medium coverage with a natural finish but it's formulated with a powerhouse trio of 2% niacinamide, hyaluronic acid, and caffeine.

When in doubt, choose a product you trust—and one you love to apply—so that you can reap the benefits of this incredible skincare ingredient.

Is It OK To Use Niacinamide Everyday?

If you’re wondering how often you can use niacinamide, the answer is pretty simple: every single day! In fact, we recommend applying twice daily in order to see the benefits, which include visibly improvement of discoloration, a brighter complexion, and clearer-looking skin.

The only word of caution we have about this gentle ingredient is to make sure you’re not using too much niacinamide. This can potentially occur if you’re applying more than twice per day, using too much product at a time, or using multiple products formulated with niacinamide during your routine. Using too much can potentially irritate your skin, leading to sensitivity and redness.

3 Easy Ways To Include Niacinamide In Your Skincare Routine

Now that you know all about the complexion-enhancing benefits of niacinamide, let’s talk about how to incorporate this superstar into your skincare routine. It’s important to know how and when to apply niacinamide, as well as how to choose the best products for your skin

  • Apply Niacinamide Serum Day & Night: Niacinamide is perfect for either your AM or PM skincare routines. Use a serum or moisturizer formulated with niacinamide, such as .
  • Work It Into Your Makeup Routine: For the cherry on top, use makeup that doubles as skincare. For example, features a 90% skincare formula that includes niacinamide. It lends an instant dewy glow and brighter skin in just 4 weeks.***
  • Spot Treat Discoloration: To really tackle the look of dark spots, apply a niacinamide spot treatment such as . This revolutionary waterproof concealer is formulated with niacinamide and works double duty by instantly covering hyperpigmentation while also minimizing its appearance over time.

Does Niacinamide Work Well With Other Ingredients?

When choosing your niacinamide-infused solution, try to choose complementary ingredients that offer similar multifunctional benefits like hyaluronic acid, peptides, or hydrolyzed collagen.

For a skin-plumping duo, we recommend layering with at the same time. Another option is to apply your niacinamide serum and then follow up with a gentle, skin-loving moisturizer, such as in the morning and in the evening.

For a complexion refresher that minimizes the look of pores and visibly evens out your skin tone, apply Bye Bye Dark Spots Serum in the morning and then use in the evening. If your skincare goals involve tackling pimples and blemishes, then use the niacinamide serum in the morning and use at night.

Whether you have dry, oily, sensitive, or mature skin, niacinamide can be a game-changing addition to your skincare routine. It all comes down to selecting the right product for you.

Ready to find our best hydrating products for your skin type? Check out our guide on the .


  1. Bissett, Donald L., et al. “Niacinamide: A B Vitamin That Improves Aging Facial Skin Appearance.” Dermatologic Surgery: Official Publication for American Society for Dermatologic Surgery [et Al.], vol. 31, no. 7 Pt 2, July 2005, pp. 860–65; discussion 865. PubMed,
  2. Niren, Neil M. “Pharmacologic Doses of Nicotinamide in the Treatment of Inflammatory Skin Conditions: A Review.” Cutis, vol. 77, no. 1 Suppl, Jan. 2006, pp. 11–16.
  3. Bissett, D. L., et al. “Topical Niacinamide Reduces Yellowing, Wrinkling, Red Blotchiness, and Hyperpigmented Spots in Aging Facial Skin.” International Journal of Cosmetic Science, vol. 26, no. 5, Oct. 2004, pp. 231–38. PubMed,

*Based on a 12-week consumer self-assessment.

**In a 12-week clinical study.

***Based on expert grading after 4 weeks of use.

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