Tired of concealers that settle into fine lines or leave your skin feeling dry? Then a serum concealer is exactly what you need. Meet Do It All Radiant Concealer, a hydrating concealer with a built-in multivitamin serum that plumps, hydrates and brightens. Whether you’re battling dry skin, under eye creases, dullness or the first signs of aging, this radiant, medium-coverage concealer that never settles is here to change the way you look at what a concealer can do for your skin.
Is Do It All Radiant Concealer the Best Concealer for Me?
If you love luminous medium coverage that conceals imperfections but still feels and looks like skin, you’ve got the right concealer.
Concealer for Dry Skin:
Unlike many traditional concealers, which can leave your skin feeling dry or cakey, this one doesn’t crease and keeps your skin moisturized while offering a radiant finish. Whether you’re dealing with dry skin under the eyes or dull skin, this concealer has you covered.
Concealer for Mature Skin:
The hydrating and plumping benefits make it a great concealer for mature skin as well. The creamy, glowy formula provides all-day wear that plumps wrinkles and doesn’t settle into lines. It’s not just about hiding imperfections; it’s about giving your skin the care it deserves.
Why You’ll Love IT
Do It All isn’t just a phrase — it’s a promise. Infused with a multivitamin serum of niacinamide, vitamins B5 and E and hyaluronic acid, this is the only clinically tested, 4-in-1 serum concealer that helps improve your skin’s texture and radiance. But don’t just take our word for it!
Developed with doctors, our multitasking formula gets the stamp of approval from board-certified dermatologist and IT Cosmetics Advisory Board member, Dr. Julia Tzu: “Do It All Concealer instantly gives what my patients are looking for: truly radiant skin. As a derm, what I'm most excited about is the multivitamin blend that helps hydrate and brighten while minimizing the appearance of wrinkles. And this all adds up to the ultimate confidence: radiant skin that looks and feels healthy.
Key Benefits
- Coverage: Medium
- Finish: Radiant
- Wear Time: Up to 16HR Wear
- Texture: Cream
- Skin Benefits: 24HR Hydration, Plumps Wrinkles, Brightens Dull Skin
- Skin-Loving Ingredients:
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Multivitamin Serum: Niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Real Results:
- Blurs appearance of dark circles*
- Makes skin appear plumped*
*Based on consumer perception results after one week of daily use.
How to Use IT: Just Click, Plump & Glow!
You’ll love the multi-use benefits of Do It All Radiant Concealer. Apply it all over like a foundation for a radiant glow or only in the targeted areas where you need the most coverage. It’s designed for quick and easy application with anti-microbial protection and a fresh dose of coverage with every click. Thanks to the unique design, the formula stays fresh and doesn't dry out.
Here’s how to use it:
- Click IT:
- On the first use, rotate the bottom for about a minute until the concealer appears.
- Once activated, use the soft-tip applicator for targeted concealing (1 click) or all-over face coverage (3 clicks).
- Apply IT:
- Apply directly where you need coverage (dark circles, hyperpigmentation, blemishes or any imperfections).
- Swipe in an outward motion. Tap and blend with a large fluffy brush like our Heavenly Luxe Complexion Perfection Brush #7.
- Clean IT:
- Start by gently wiping away any excess product from the surface of the applicator. Use a cotton swab to lightly wipe any residue from the concealer tip.
Your Everyday, Mature Skin Makeup Routine with Do It All Radiant Concealer
Want a quick makeup routine that keeps your skin hydrated and glowing? Here’s an easy routine that includes Do It All Radiant Concealer.
- Prep by starting with skincare. Cleanse with a non-stripping, hydrating cleanser and finish with a moisturizer and SPF to ensure your skin is well-hydrated, protected and ready for makeup. If you have dry skin, this step is especially important!
- Conceal with Do It All Radiant Concealer under your eyes, around your nose, and anywhere you have blemishes, redness, dullness and other skin concerns.
- Protect and correct with CC+ Nude Glow SPF 40 for buildable coverage, color-correction, plus sun protection — perfect for that no-makeup makeup look.
- Use a cream blush like Glow with Confidence Sun Cream Blush to bring a pop of sun-kissed color and a lifted, lit-from-within glow to your face with just a tap.
- Hydrate lips with Confidence in a Serum Lip Gloss. In addition to moisture, it provides a gorgeous color payoff and tons of shine.
IT TIP: Lock in hydration and enhance your glow by finishing with a setting spray to ensure your makeup stays in place.
And voilà — you’re ready to glow!
No makeup routine is complete without the right brushes. Learn how to clean makeup brushes for your most flawless application.
