IT'S YOUR MASCARA GUIDE
Find the best mascara for the volume, definition, length and lift your lashes will love!
BEST FOR WEAK LASHES
HELLO LASHES+ LASH-LOVING, VOLUMIZING MASCARA
Smudge-proof formula with conditioning benefits for instant eye-opening volume
WHY YOU'LL LOVE IT
- Lash-loving mascara with built-in lash care serum for volume and definition
- Smudge-proof black pigment, jojoba oil, argan oil, and biotin-infused formula combine with tubing technology for easy and gentle removal
- 360° Lash Wrapping Brush for eye-opening volume in one stroke
HOW TO APPLY IT: HELLO LASHES+ VOLUMIZING MASCARA
BEST FOR SPARSE LASHES
LASH BLOWOUT VOLUMIZING AND LIFTING MASCARA
Blowout lift, volume and drama—for your lashes!
HOW TO APPLY IT: LASH BLOWOUT MASCARA
WHY YOU'LL LOVE IT
- Lash-defining mascara with transparent polymers and super black pigment for a bold lash look
- Biotin-infused formula promotes stronger, healthier-looking hair
- Specially designed mascara brush inspired by the Drybar® barrel hair brush—for that ultimate blowout look!
BEST FOR SHORT LASHES
SUPERHERO™ ELASTIC STRETCH VOLUMIZING AND LENGTHENING MASCARA
Super volume, super length and super elastic stretch in just one coat!
WHY YOU'LL LOVE IT
- Super lash-building mascara with exclusive Elastic Stretch Technology™ for lash volume and the look of longer lashes
- Super black pigment plus collagen, biotin and peptides to condition as you coat
- Lash-Changing Power Brush for lifted lashes that are beautifully separated and curled
HOW TO APPLY IT: SUPERHERO MASCARA
BEST FOR THIN LASHES
TIGHTLINE 3-IN-1 MASCARA
All-in-one lash primer, eyeliner and mascara for a visibly thicker lash line
WHY YOU'LL LOVE IT
- Your black lash primer, eyeliner and mascara for instant tightline eyeliner definition and a fuller-looking lash line
- Formulated with lash-loving peptides, hydrolyzed collagen, proteins and antioxidants
- Innovative ultra-skinny wand coats lashes from root to tip to create the look of longer lashes
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