IT'S YOUR MASCARA
GUIDE
Find the best mascara for the volume, definition
and length your lashes will love!
IT'S BEST MASCARA FOR SHORT & SPARSE LASHES
SUPERHERO™ ELASTIC STRETCH VOLUMIZING AND LENGTHENING MASCARA
Super volume, length and elastic stretch in just one coat!
BENEFITS
✓ Super lash-building mascara with exclusive Elastic Stretch Technology™ for lash volume and the look of longer lashes
✓ Super black pigment plus collagen, biotin and peptides to condition as you coat
✓ Lash-Changing Power Brush for maximum reach, lift and separation
HOW TO APPLY IT: SUPERHERO MASCARA
IT'S BEST MASCARA FOR SHORT & SPARSE LASHES
SUPERHERO™ VOLUMIZING WATERPROOF MASCARA
Super waterproof volume, length and elastic stretch plus 24HR wear
HOW TO APPLY IT: SUPERHERO WATERPROOF MASCARA
BENEFITS
✓ Super volumizing waterproof mascara resists sweating, flaking and smudging with 24 hours of wear
✓ Super black pigment plus biotin, peptides and pro-vitamin B5 to condition as you coat; easy removal with an oil-based cleanser
✓ Lash-Changing Power Brush for maximum reach, lift and separation
IT'S BEST MASCARA FOR SPARSE LASHES
LASH BLOWOUT VOLUMIZING AND LIFTING MASCARA
Blowout lift, volume and drama—for your lashes!
BENEFITS
✓ Lash-defining mascara with transparent polymers and super black pigment for a bold lash look
✓ Biotin-infused formula promotes stronger, healthier-looking hair
✓ Specially designed mascara brush inspired by the Drybar® barrel hair brush—for that ultimate blowout look!
HOW TO APPLY IT: LASH BLOWOUT MASCARA
IT'S BEST MASCARA FOR WEAK LASHES
HELLO LASHES+ LASH-LOVING, LENGTHENING MASCARA
Smudge-proof, lash care serum for instant eye-opening volume
HOW TO APPLY IT: HELLO LASHES+ VOLUMIZING MASCARA
BENEFITS
✓ Lash-loving, tubing mascara with built-in lash care serum for volume and definition
✓ Smudge-proof black pigment, jojoba oil, argan oil and biotin-infused formula combine with tubing technology for easy and gentle removal
✓ 360° Lash Wrapping Brush for eye-opening volume in one stroke
IT'S BEST MASCARA BEST FOR THIN LASHES
TIGHTLINE™ 3-IN-1 DEFINING MASCARA
All-in-one lash primer, eyeliner and mascara for a visibly thicker lash line
BENEFITS
✓ Your black lash primer, eyeliner and mascara for instant tightline eyeliner definition and a fuller-looking lash line
✓ Formulated with lash-loving peptides, hydrolyzed collagen, proteins and antioxidants
✓ Innovative ultra-skinny wand coats lashes from root to tip to create a look of longer lashes
HOW TO APPLY IT: TIGHTLINE 3-IN-1 MASCARA
COMPLETE YOUR ROUTINE
Superhero No-Tug Waterproof Eyeshadow Stick
IT'S YOUR SINGLE SWIPE SUPER SHADOW!
Superhero No-Tug Sharpenable Gel Eyeliner
IT’S EYE-OPENING!
