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Love IT: Our Best Gel Moisturizer For Oily Skin

Three It Cosmetic products  on a cactus pool float

If you’ve got oily skin, you might feel like the last thing you want to do is apply a moisturizer. It seems like your skin is already supplying more than plenty, so why bother? The reality is that oily skin types need to hydrate their skin just as much as those with dry or combination skin. In fact, sometimes the reason that oily skin goes overboard with sebum production is precisely because it’s trying to compensate for a lack of hydration.

Rather than shy away from moisturizer altogether, the key is to find a moisturizer that is suited for oily skin. According to the American Academy of Dermatology Association (AAD), oily skin types should seek products that are water-based and non-comedogenic (acne-causing).I In other words, the best moisturizer for oily skin is one that’s water-based, lightweight, and isn’t going to clog your pores.

IT Cosmetics’ Confidence in a Gel Lotion™ Moisturizer fits all those requirements—and more. We’re eager to tell you all about this skin-changing product, but we’re even more excited for you to actually try it and see the results for yourself!

Meet IT Cosmetics’ Moisturizer For Oily Skin

Confidence in a Gel Lotion is a lightweight, water-based moisturizer for your face that absorbs in record time. That means it goes on, your skin drinks it up, and you’re left reveling in beautiful, radiant skin.

“What makes [our gel moisturizer] so special is the consistency and texture of the product,” says Kirsten Peterson, Senior Regional Education Manager for IT Cosmetics. “The ‘quick-break’ technology—which means it turns water-like upon application—and the 72 hours of hydration really make it unique.”

What’s more, this allergy-tested moisturizer is formulated with skin-loving ingredients that help improve the look and feel of your skin. For example, it contains ceramides—an ingredient found in all Confidence products—which help strengthen the skin barrier.

“The second ingredient [after water] is glycerin, a known humectant that pulls water (hydration) into the surface from deeper levels in the skin,” adds Peterson. “Glycerin works best when paired with other moisturizing ingredients, which [are also in this formulation]. Those include hyaluronic acid and cactus flower extract, [which help] prevent water loss.”

We can sing the praises of this gel moisturizer all day. However, the real proof is in its 4.8-star rating and ongoing rave reviews from people who’ve incorporated it into their skincare regimen.

For example, one reviewer with an oily skin type writes, “This is the best lotion! It does not cause me to break out like most other lotions. It goes on smooth and works great under makeup. I have finally found my new face lotion!” 

Another reviewer took the time out of their day to write, “I have very sensitive skin, and this product has been amazing! I use it every day and have noticed a huge difference with my skin from the other moisturizers that I have used. It doesn’t leave my face feeling like I have a greasy layer! It is light and leaves my face hydrated. I would [definitely] recommend this to others. I am grateful my sister introduced me to this product!”

While gel moisturizers are excellent for oily skin types, others can benefit from using an oil-free moisturizer, as well. For example, climate can sometimes be a factor. In the thick of a hot and humid summer, a lightweight, water-based lotion might feel more comfortable on your face. The same might be true if you’re vacationing somewhere warm and tropical. 

You might also find that a lightweight moisturizer is more comfortable to wear when working out, or worn during the day and then switching to something heavier at night. Many men also prefer a gel moisturizer since their skin tends to be more oily. You can read about our full men’s skincare routine here.  

How and When To Apply Our Gel Moisturizer

Since Confidence in a Gel Lotion works best on clean skin, we recommend applying it after cleansing your face.

“Start with Bye Bye Pores™ Leave-On Solution Pore-Refining Toner to mattify oils and minimize pores,” Peterson advises. 

Confidence in a Cleanser will gently sweep away the day, including makeup, impurities, and grime, for skin that feels soft, refreshed, and balanced. Bye Bye Pores is formulated with kaolin clay to help absorb excess oil and control shine. It's also made with nourishing silk, hydrating coconut water, and skin-loving rice protein. 

After cleansing and toning, apply Confidence in a Gel Lotion Moisturizer to slightly damp skin. Applying to damp skin will help lock in the water, which increases face hydration.II 

You can use clean fingers, but for an extra treat, Peterson recommends applying the lotion with a brush—preferably the Heavenly Skin Skin-Smoothing Complexion Brush #704. This truly revolutionary, skin-smoothing complexion brush is made with vegan Heavenly Skin hair. These fibers have been infused with game-changing ingredients, including collagen, silk, and peptides.

After applying, you can move straight on to your makeup (or straight to bed if you’re working through your nighttime skincare routine). Peterson says you’ll love the way your makeup goes on after applying this moisturizer.

We recommend pairing it with our CC+ Cream Oil-Free Matte with SPF 40 to visibly diminish imperfections and discoloration. This sister to IT Cosmetics’ original CC+ cream delivers that same reliable, full-coverage finish, but in an oil-free formulation. It’s also designed to create a matte effect for those who prefer less shine, which is a major plus for oily skin types. Plus, it’s formulated with SPF 40 to protect your skin from damaging UV rays.

Simply apply using the Heavenly Luxe Complexion Perfection #7 Makeup Brush to make buffing and blending effortless. Then, revel in a radiant, flawless-looking complexion.

Ultimately, finding the best moisturizer for oily skin means seeking an oil-free formulation that goes on lightly and won’t lead to breakouts. We’re confident that you—and your beautiful skin—will find a winner in our innovative Confidence in a Gel Lotion Moisturizer. 


  1. “How to control oily skin.” American Academy of Dermatology Association.

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